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AI in the Event Industry | KI in der Eventbranche

Events Industry

The Rise of AI in the Event Industry: Revolutionizing Experiences

Oct 15 |

Reading time 5 minutes

In an era of rapid technological advancement, Artificial Intelligence (AI) has emerged as a game-changer across various industries. The event industry, known for its dynamic nature and constant evolution, is no exception. As we navigate through 2024, AI is not just a buzzword but a transformative force reshaping how events are planned, executed, and experienced. In […]

Post event engagement strategies / Strategien für Engagement nach deiner Veranstaltung

Event Management

Post-Event Engagement Strategies to Keep the Buzz Alive

Sep 13 |

Reading time 5 minutes

In the world of event planning, the curtain call isn’t the end—it’s just the beginning. You’ve pulled off a killer event, but now what? It’s time to turn up the volume on your post-event engagement and keep that buzz humming. We’re not talking about a polite “thanks for coming” email. We’re talking about strategies that’ll […]

Attendee Experience Design in Corporate Events / Teilnehmenden Experience Design bei Unternehmensveranstaltungen

Event Management

The Art of Attendee Experience Design in Corporate Events

Aug 29 |

Reading time 4 minutes

In the world of corporate events, success is no longer measured solely by the number of attendees or the caliber of speakers. Today, the focus has shifted to something far more nuanced and impactful: the attendee experience. As we navigate this new landscape, one thing becomes clear: there is no “one size fits all” approach […]

Blog-pictures-v2

Event Management

How the 'Three Is' can Revolutionize Event Knowledge Transfer

Aug 16 |

Reading time 3 minutes

Creating memorable and effective experiences goes beyond just filling a schedule with speakers. It’s about crafting a journey that engages, educates, and inspires attendees. Enter the concept of the ‘Three Is’: Inspiration, Information, and Interaction. These pillars form the foundation of successful knowledge transfer at events, transforming ordinary gatherings into extraordinary experiences. Balancing these elements […]

5 engaging event formats / 5 fesselnde Veranstaltungsformate

Event Basics

5 Engaging Event Formats to Transform Your Next Event

Aug 2 |

Reading time 5 minutes

We’ve all been there: slouched in an uncomfortable chair, struggling to focus as a speaker drones on from the stage. The dim auditorium lights seem to conspire with the monotonous presentation, lulling attendees into a collective stupor. It’s the all-too-familiar scene of a traditional event format failing to captivate its audience. But what if there […]

7 Gamification Ideas / 7 Gamification-Strategien

Event Management

Leveling Up Your Event: 7 Gamification Ideas to Boost Participation

Jul 19 |

Reading time 7 minutes

Picture this: You’re at a conference, and instead of checking your watch, you’re checking your score. The person next to you isn’t just a stranger; they’re your teammate in an industry-wide challenge. Welcome to the world of gamified events, where engagement isn’t just encouraged—it’s irresistible. Gamification in events is more than just adding games to […]

Strategic Event marketing / Strategisches Event-Marketing

Event Management

Strategic Event Marketing: From Save-The-Dates to Must-Attends

Jul 4 |

Reading time 4 minutes

Imagine an event so intriguing that tickets fly off the shelves, social media buzzes with anticipation, and industry leaders clear their schedules to attend. This isn’t just luck or chance—it’s the result of masterful strategic event marketing. Whether you’re orchestrating a corporate conference, a cutting-edge trade show, or a community-driven gathering, the right marketing approach […]

Revolutionizing Trade Fairs / Revolutionierung von Messen: 5 innovative Veranstaltungsformate

Event Management

Revolutionizing Trade Fairs: 5 Innovative Event Formats for Modern Audiences

Jun 7 |

Reading time 5 minutes

The trade show landscape is at a crossroads. After a period of uncertainty, audiences are returning to physical events, but their expectations have evolved. New generations are entering the fold, and their needs differ from those of previous attendees. The format of traditional trade fairs, while valuable, may no longer be enough to captivate modern […]

Event Wow Factor / Event Wow Faktor

Event Management

Find your Event WOW Factor: Unforgettable Experiences That Drive FOMO

May 23 |

Reading time 4 minutes

Is your inbox overflowing with event invites? Networking lunches, industry conferences, and product launches blur together in a monotonous sea of sameness. How do you make your event stand out from this forgettable crowd? Attendees are bombarded with invitations, and securing their valuable time requires more than just a well-crafted brochure. And that’s where having […]

Event USP

Event Basics

Crafting Your Event's Unique Selling Point (USP)

May 7 |

Reading time 4 minutes

In today’s event landscape, standing out from the crowd is crucial. A well-defined Event Unique Selling Proposition (USP) comes in handy here. Your USP is the magic bullet that captures attendee attention, differentiates your event from competitors, and ultimately drives ticket sales. Basically, this is what is going to define your event as THE event. […]

Event Locations in Munich /. Eventlocations in München

Event Basics

10 Unforgettable Event Locations in Munich

Apr 25 |

Reading time 7 minutes

Munich, capital of Bavaria, is a city with a rich history, a thriving economy, and a captivating cultural scene. The metropolis offers a unique blend of tradition and modernity, making it a premier destination for events of all kinds. Beyond its world-famous beer halls and lively festivals, Munich boasts a sophisticated infrastructure, excellent transportation links, […]

Understanding your event audience / Dein Veranstaltungspublikum verstehen

Event Basics

Understanding Your Event Audience: Strategies for Success

Apr 17 |

Reading time 3 minutes

Have you ever poured your heart and soul into planning an event, only to be met with a disappointing turnout or unenthusiastic attendees? The truth is, that a successful event hinges on a deep understanding of your target event audience. Just like a movie wouldn’t be complete without a clearly defined protagonist, your event needs […]

Die richtigen Ziele für Veranstaltungen festlegen / Event Goals

Event Basics

Setting the Right Event Goals: A Step-by-Step Guide

Apr 3 |

Reading time 6 minutes

Setting clear and achievable goals is the cornerstone of successful event planning. Whether you’re organizing a corporate conference, a product launch, or a charity fundraiser, having well-defined objectives is essential for guiding your event strategy and ensuring its success. This article will guide you through the process of setting the right event goals, using a […]

conscious conferencing / Die Essenz von bewusster Konferenzplanung & Konferenzmanagement

Events Industry

Conscious Conferencing: A Paradigm Shift in Event Management

Mar 22 |

Reading time 4 minutes

In the modern era, where environmental consciousness and social responsibility are at the forefront, the concept of conscious conferencing has emerged as a transformative force in the event management industry. Conscious conferencing goes beyond traditional event planning, incorporating a holistic approach that encompasses environmental sustainability, inclusivity, and diversity. It is about creating events that not […]

5 Ideas to Enhance Participant Satusfaction / Teilnehmerzufriedenheit

Event Management

Enhancing Participant Satisfaction: 5 Free Ideas to Transform Your Events

Mar 19 |

Reading time 2 minutes

Creating a memorable and engaging experience for participants is paramount in the dynamic world of events. While a generous budget can enhance the event’s allure, it’s not always the determining factor for success. With creativity and strategic planning, you can transform your next event into an extraordinary experience and enhance participant satisfaction, even without a […]

Dein Event, nur Besser, Your event Only better. Better events

Events Industry

Beyond "Good Enough": It's Time For Better Events

Mar 1 |

Reading time 4 minutes

Welcome back! It’s been a while since we last connected through The Lookout, and what a whirlwind year it’s been in the event industry. Remember the last topic we discussed in 2023? Phygital – physical events with captivating digital elements. I was convinced it would become the main focus in the events’ industry, rather than […]

Events are important / Events sind wichtig

Event Basics

Why are Events Important? Understanding Why Events Matter

Feb 15 |

Reading time 3 minutes

In the fast-paced landscape of the digital era, where virtual connections dominate, one might question the relevance of in-person gatherings. Why is there still a strong demand for in-person events when technology provides instant access to information and communication? The answer lies in the profound impact that those gatherings can have on individuals, businesses, and […]

12 event apps

Event Technology

12 Event Apps for Your Next Event

Jan 30 |

Reading time 5 minutes

In the modern event planning landscape, technology plays a pivotal role in transforming experiences and maximizing engagement. Event apps have emerged as indispensable tools for event organizers, offering a comprehensive suite of features that streamline event management, enhance attendee engagement, and provide valuable insights. What Is an Event App? An event app is a […]

Sustainable Event locations NRW / nachhaltige eventlocations in nrw

Event Basics

12 Sustainable Event Locations in NRW

Jan 2 |

Reading time 9 minutes

After gathering a list of 50 event locations in NRW, as well as for some cities in the area such as Cologne, Essen, Dortmund and Düsseldorf, it’s time for us to share some sustainable event locations in NRW. Sustainability is a topic that is dear to our heart at PIRATEx. We believe that it’s every […]

Successful Event Concept / Event-Konzept

Event Management

Creating a Successful Event Concept: a OMClub Study

Dec 18 |

Reading time 12 minutes

As an event agency, our primary focus revolves around curating distinctive and memorable experiences for our clients while offering unwavering support for their projects and visions. Beyond our core agency activities, we orchestrate gatherings for over 5,000 participants annually at our signature events. It’s not just a part of the job; it’s an opportunity for […]

Discovering new Event Formats / Neue Veranstaltungsformate entdecken

PIRATEx

Mastering New Event Formats: The Journey of the PIRATEx Event Agency

Dec 6 |

Reading time 6 minutes

Established shortly before the onset of the significant global challenges in 2020, PIRATEx is an event agency in Cologne that found itself compelled to adjust and grow in tandem with the evolving market. The event industry encountered a myriad of challenges during the preceding years, encompassing shifts in event formats, the imperative integration of technology, […]

Company Christmas Party / Firmenweihnachtsfeier

Event Basics

8 Ideas for a Last Minute Company Christmas Party!

Nov 28 |

Reading time 7 minutes

November is ending and December is just around the corner. It means that it’s that time of the year again: Christmas is coming! It can feel daunting to throw together a company Christmas party at the last minute, but fear not, we’ve got you covered with 8 fantastic, easy-to-implement ideas. Whether you have a large […]

Sustainable Event Concepts / Nachhaltige Veranstaltungskonzepte

Event Management

Sustainability in Event Concepts: Eco-friendly Ideas for Conscious Gatherings

Oct 27 |

Reading time 7 minutes

When it comes to planning an event, there is one crucial question that is asked more and more by clients: how can I make my event more sustainable? From our experience, sustainability should be a consideration right from the start when developing an event concept. The key question that you need to keep in mind […]

Rethink Event Concepts / Event-Konzepte neu denken

Event Basics

5 Tips on How You Can Rethink Existing Event Concepts

Oct 6 |

Reading time 6 minutes

Nowadays, live communication is essential for a brand. Whether it’s through conferences, trade shows, roadshows for clients, or internal company events, it’s more important than ever for brands to connect with their community. Creating event experiences conveys ideas, visions, and a strong identity all while connecting with an audience, and sharing meaningful moments that will […]

Power of Events / Kommunikationsstrategie

Event Management

Leverage the Power of Events to Elevate Your Communication Strategy

Jun 12 |

Reading time 5 minutes

In today’s digital world, it is more important than ever for brands to have a strong communication strategy to stay ahead of the competition. However, with so many channels available to connect with customers, it can be challenging to where to stand out and capture their attention. It’s crucial for brands to keep innovating their […]

audience engagement / Interaktion

Event Basics

How To Guarantee Audience Engagement at Your Events?

May 24 |

Reading time 11 minutes

What is worse than an event where your audience is not actively interacting with your speakers? Nothing. A lack of engagement is every eventprofs biggest nightmare. While there are passive attendees to every kind of event, the atmosphere becomes electrifying when attendees are active and enthusiastically contribute by sharing ideas and opinions. Having good audience engagement is […]

Keynote presentation

Event Basics

Keynote Presentations: Make the Most of This Event Format

May 11 |

Reading time 6 minutes

Keynote presentations are an event format most organizers will likely not be able to avoid, and your audience will expect. For organizers, let it be a highlight and your chance to shine. Take the opportunity to capture your audience’s undivided attention with something that really brings the “wow” factor. What is a keynote presentation? […]

Event Location in Cologne

Event Basics

Event Locations in Cologne: 18 Venues for Memorable Gatherings

Apr 27 |

Reading time 10 minutes

For organizers looking for a great European event location, Cologne, Germany is one hotspot that should be at the top of your list. Centrally located on the banks of the Rhine River, this bustling metropolis is easy to reach from across Europe, close to the borders of Belgium and the Netherlands. With a population of […]

afterwork satellite events / Satelliten-Events

Event Basics

Satellite Events: Reaching New Heights with Your Event Community and Enriching Their Experience

Apr 18 |

Reading time 7 minutes

It’s 8 months until the trade fair. Your location is set, your suppliers are arranged, and sponsors are quickly signing on to participate. The preparations are well underway. At this time, the organizing team finalizes the concept ready for the show to come. Your exhibitors too are ready, it’s the event that they eagerly await […]

Event Locations in Dortmund / Eventlocations in Dortmund

Event Basics

Don't Miss These 9 Event Locations in Dortmund

Apr 12 |

Reading time 7 minutes

Dortmund is a bustling city nestled in the heart of Germany’s North Rhine-Westphalia region. With a rich history dating back to the medieval era, Dortmund has evolved into a modern metropolis renowned for its industrial heritage, vibrant cultural scene, and exceptional quality of life. Once a major center for coal and steel production, Dortmund today […]

People brainstorming an event concept | Veranstaltungskonzept

Event Basics

Event Concept: What Is It and Why Is It Essential to Have One?

Mar 20 |

Reading time 8 minutes

Designing a knockout event isn’t as easy as it seems. There’s more to it than just inviting some speakers and attendees. When it comes to designing an exceptional event that impresses your attendees and satisfies your sponsors, you’ll need to develop a real strategy to make your event unique. The event concept is the starting […]

Event Location in Düsseldorf / Eventlocation in Düsseldorf

Event Basics

Upscale Your Events: 10 Event Locations in Düsseldorf

Mar 17 |

Reading time 7 minutes

Düsseldorf is a vibrant city situated on the banks of the River Rhine in Germany’s North Rhine-Westphalia (NRW) region. It is the capital of the state and the seventh-largest city in the country, with a population of over 600,000 people. Düsseldorf has a rich history and has long been an important cultural and economic center. […]

Event locations in Essen / Eventlocations in Essen

Event Basics

10 Exciting Event Locations in Essen

Mar 16 |

Reading time 8 minutes

The city of Essen might not be the first one you think of when it comes to North Rhine-Westphalia, but this city is truly a hidden gem. While lesser known than its larger regional neighbors, Cologne, Düsseldorf and Dortmund, Essen has much to offer, especially when it comes to venues and prominent event locations. Located […]

Innovating with Phygital Events: Combining the Digital and Physical Worlds | Innovation durch phygitale Events: Die Kombination von digitalen und physischen Welten

Event Basics

Innovating with Phygital Events: Combining Digital and Physical Worlds

Feb 27 |

Reading time 9 minutes

Today, it has become commonplace for events to go beyond their physical locations into a hybrid space that combines both the physical and digital worlds. However, the hybrid event model comes with multiple challenges and costs that can frustrate even experienced event organizers. From hidden costs, coordinating an event for two audiences with different expectations, […]

Cologne Carnival

PIRATEx

The A B C of Carnival - What You Need to Know to Celebrate Carnival in Cologne

Feb 16 |

Reading time 6 minutes

PIRATEx is proud to call Cologne home. We’ve been based in this city since our start, and the festive spirit of this special place contributes significantly to our DNA as event organizers and producers. A big part of it is because Cologne as a city is defined by an event, as it has for over […]

businesswoman meeting with her virtual event community / Geschäftsfrau trifft sich mit ihrer virtuellen Event-Community

Event Basics

Building an Event Community: Why and How Should You Do It?

Feb 1 |

Reading time 7 minutes

Event organizers are the new community builders. It’s not a matter of organizing in-person or virtual events once a year anymore. It’s about connecting and engaging with their audience year-round. The introduction of this community model in your event strategy means that eventprofs have to adapt and change their vision of events. And yet, building […]

Best of Events & event tech

Events Industry

Best Of Events: Everything Old Is New Again | Event tech

Jan 13 |

Reading time 4 minutes

Each year, the big “Best of Events” show in Dortmund brings together the industry’s top suppliers, producers and service providers to showcase what’s hot when it comes to live communications. Held in January, it’s always a timely show to set off the year’s events and get a good sense of what to expect from the […]

Phygital events in 2023

Events Industry

It's 2023: Time to Get Phygital!

Jan 9 |

Reading time 4 minutes

January is an exciting time. New beginnings and a new start for many. We are eagerly anticipating the upcoming spring season of events with planning well underway. For us– there’s one big word that seems to characterize the experiences we’re building in 2023: phygital. A portmanteau of physical + digital = phygital refers to events […]

Wrong 2022 event predictions

Events Industry

2022 Event Industry Predictions: What We Got Wrong

Dec 30 |

Reading time 5 minutes

As we say goodbye to 2022, the event industry finds itself in an interesting place. Thankfully, it’s remarkably more hopeful than 12 months ago, when Covid was canceling the early event dates off the calendar and throwing venues into disarray. The pandemic feels very distant. But the past years have shown us anything can happen. […]

Eventtech: no more event attendance as a zebra - Veranstaltungsbesuche als Zebra

Events Industry

Eventtech: No More Event Attendance as Zebras

Dec 23 |

Reading time 6 minutes

A few weeks ago, there was a sad announcement from the creators of Skittish, to say that one of the most unexpected, and glorious event platforms to come out of the pandemic would be closing down. Sadly it will no longer be possible to attend an event as a zebra, or a wildebeest, or a penguin. (You’ll just […]

December 2022: great rebound and reset of the event industry

Events Industry

2022: the Great Reset or Great Rebound of the Event Industry

Dec 16 |

Reading time 4 minutes

To know where the event industry is headed, I think it’s important to spend time outside the “event bubble”. To serve your customer, you need to understand their needs as well as your own. And when you look at the tech industry, the latest announcements have shown a reckoning— layoffs, more layoffs, and even more layoffs alongside chaos at digital […]

5 Tipps, wie du Online-Messen erfolgreich nutzen kannst

Event Basics

5 Tips to Effectively Exhibit and Sell at Online Trade Shows

Dec 8 |

Reading time 5 minutes

In the pivot to virtual and hybrid events, many exhibitors have had to change their tactics when it comes to exhibiting with excellence. When it came to in-person trade fairs and exhibitions, many successful event appearances required a considerable expenditure on booth development– in terms of design, construction, and importantly– staffing. But when exhibitions pivoted to […]

5 versteckte Kosten für dein Budget bei hybriden Events / The 5 hidden costs of organizing hybrid events

Event Basics

The 5 Hidden Costs of Organizing Hybrid Events

Nov 7 |

Reading time 5 minutes

In our previous segment, we discussed some of the different ways organizers can incorporate hybrid elements into their event concepts. Hybrid events can have a considerable positive impact on your participant’s experience, such as making your event more visually appealing and creating more connections for your participants and sponsors. But when considering what hybrid elements […]

Accessible and inclusive events / inklusive events

Events Industry

Inclusive Events: What #KeepFestivalsHybrid Really Means

Oct 28 |

Reading time 7 minutes

Late last year, author Penny Batchelor and publisher Clare Christian launched the #KeepFestivalsHybrid initiative, a call to action for literary festivals to continue offering online attendance for book events to accommodate those with disabilities, chronic illnesses, who just couldn’t pay to attend or were excluded from participating due to social anxiety. The campaigners argued a […]

Event platform

Events Industry

Eventtech: Why We Passed on Your Event Platform

Oct 14 |

Reading time 4 minutes

Maybe you’ve seen it in your inbox. The sparkling red notification icon hovering over your Linkedin In-mailbox, alerting you to an exciting new partnership opportunity from the next greatest thing in event technology. Each time the notification appears, there’s a bit of excitement, suggesting the possibility of a genuine opportunity. But nearly always, it’s another […]

5 Thesen zur Zukunft digitaler und hybrider Events // 5 Theses on the Future of Hybrid and Digital Events

Events Industry

5 Theses on the Future of Hybrid and Digital Events

Oct 6 |

Reading time 5 minutes

The event industry has changed fundamentally since the beginning of the pandemic. Events have become more accessible to all utilizing digital formats. As venues begin to reopen, hybrid concepts are becoming more and more commonplace. But what does “hybrid” mean when it comes to events? What is the future of events going to look like? […]

Event Marketing Mistakes / Eventmarketing falsch gemacht

Events Industry

Event Marketing: What You're Doing Wrong

Sep 23 |

Reading time 4 minutes

I’ve been in a few conversations with frustrated organizers lately– concerned about event registrations and sluggish attendee signups. Many factors impact attendance numbers. Organizers often point to those outside their control — an imperfect market, busyness of prospective attendees, or a fragmented media landscape, where ads just don’t hit where they used to. This last […]

PIRATE Summit Fire

Events Industry

Events: the “Why” of How We Gather

Sep 9 |

Reading time 5 minutes

It’s no secret at PIRATEx that we’re huge proponents of digital events. Digital events transformed our company when the pandemic hit, and even made some question if we had walked away from producing on-location events entirely. That’s certainly not the case. Digital and physical events are not alternatives. Instead, they should be seen as complements […]

Events Hybrid Machen | Photography by Lucas Coersten

Event Basics

5 Starting Points to Make Your Event Hybrid

Sep 8 |

Reading time 5 minutes

If you’ve been paying attention to the event industry lately, you might have heard the terminology “hybrid event” over and over. But what exactly is a hybrid event? Here, we’ll share why it is not always so straightforward to define the term “hybrid event”, but also why the definition is not always so important. In […]

A multiverse of Metaverses with JOURNEE. In the image: Close up of a man typing on a laptop with neon lights in the background / Multiversum von Metaversen

Events Industry

A Multiverse of Metaverses: the Future of Events Is Here!

Sep 2 |

Reading time 5 minutes

Earlier this summer, I took a journey to the future of events. Or more accurately, a JOURNEE, courtesy of “the beautiful Metaverse” company itself. Journee develops immersive digital environments and experiences for brands inside bespoke creative worlds. These settings are engaging and interactive, inviting visitors to play and explore. Despite their description as “metaverses” what […]

Audience in the metaverse / Publikum im Metaversum

Events Industry

When Your Fear Means Your Audience Misses Out...

Aug 26 |

Reading time 6 minutes

It’s been a minute. Where has summer gone? No matter your audience or industry– as we expected, this has been one non-stop season of events. September and October are no different. It’s exciting for event producers (we’re gearing up to produce one of the hottest parties during DMEXCO next month—if you’d like to join us […]

5 Möglichkeiten, wie du deine Produkte durch eigene Online-Events präsentieren kannst

Event Basics

5 Ways to Use an Event to Showcase Your Product

Aug 8 |

Reading time 5 minutes

One of the biggest benefits brought by increased digitalization is the growth in opportunities allowing firms to go direct to consumers. This increase in tools and consumer options has had a profound impact on businesses and the event industry. No longer do firms need to wait until a trade show or exhibition takes place, they […]

Event tech in 2022 / Markt der Veranstaltungstechnik. In the image: compputer programmer working on code appearing in augmented reality

Events Industry

Summer 2022: A Reckoning for Eventtech

Jul 8 |

Reading time 6 minutes

As predicted, the summer event calendar has been busy. Jam packed with festivals, conferences and expos, everyone’s been making the most of a return to ‘normalcy’. Some are breaking expectations on attendance. What do these events have in common, besides a shared calendar date? They’re largely running in person. Only a few of these are […]

Experiential Marketing Strategy / Erlebnismarketing-Strategie. In the image: crowd of people partying at a concert

Event Basics

Why Hybrid Events are a Must for Your Experiential Marketing Strategy

Jun 22 |

Reading time 6 minutes

Something that’s been creeping into inboxes everywhere recently: invitations for events with a venue that doesn’t say, “online”. After months and months of digital events, the event industry is returning to physical events as case numbers fall and regulations loosen. Don’t let the change of venue complicate your live communications strategy. Whether you decide to stick to […]

Event data diversification /. Über Daten und Diversifizierung

Events Industry

On Data and the Diversification of Events

Jun 10 |

Reading time 6 minutes

I was asked recently about my thoughts on the newest event concepts and brands that have caught my eye lately. It’s a tricky question to answer. The tough economic climate for events over the past years has led to considerable consolidation in the industry. Under those constraints, there is little appetite (or cash reserves) for experimentation, […]

Event Attendee Experience / Erfahrung geht vor Ergebnis

Events Industry

Experience Over Outcomes: Are Your Attendees Getting What They Came for?

May 27 |

Reading time 4 minutes

70,000 sold out tickets and the large crowd of attendees pictured patiently waiting to enter Hamburg’s OMR-Festival last week sent a message that didn’t take a “marketing rockstar” to figure out: Event goers are craving the physical experience. From an outsider’s perspective, OMR delivered. The event’s organizers produced an event heavy on content, experience and […]

Events like 2019? Your attendees aren’t buying it!

Events Industry

Don't Plan Your Events Like It's 2019 Again!

May 13 |

Reading time 8 minutes

I’ve noticed a really familiar feeling with many events taking place this season. But that’s not always a good thing. As events return in person, I’m finding some event concepts appear very similar to when they last took place in a physical format. While attendees are excited to meet in person, once inside, the content […]

Spezialeffekte / Special effects to make your event stand out

Event Basics

10 Special Effects to Make Your Event Stand Out

May 7 |

Reading time 4 minutes

Are you looking for ways to make your event more interesting? Due to the many different events that take place at the same time, it’s important to incorporate elements that will help your event stand out. But choosing just what special features to include is not always straightforward. As a first step, you will want […]

CO2-Rechner um Klimaneutrale Events zu organisieren / Climate-neutral events calculators

Event Basics

Carbon Calculators to Organize Climate-Neutral Events

May 2 |

Reading time 5 minutes

Do you care about climate change and want to create lower-impact events? Here, we introduce you to 6 CO2 calculators that can help you make your first steps toward organizing climate-neutral events. Each of these calculators has different strengths, so you can choose the one that best fits your vision. From a pure focus on […]

How can your event have a lighter impact on the environment

Events Industry

Help Your Events Have a Lighter Impact on the Environment

Apr 22 |

Reading time 6 minutes

Every year since 1970 April 22nd has been recognized as Earth Day. It’s a date that for some is unfortunately easily passed over, given all of the other commitments and pressures that we all face. It’s understandable– the scale of the climate emergency is staggering. But in this monumental effort, we are all in this […]

Metaverse Plattformen zu probieren/ Metaverse platforms you should try

Event Technology

8 Metaverse Platforms You Need To Try in 2022

Apr 19 |

Reading time 5 minutes

In the wake of the Corona Pandemic, hybrid or fully digital events have replaced physical events. While people are looking forward to going back to in-person events, it doesn’t mean that the era of digital event formats is over. Those formats are here to stay in the long term, which would allow the event industry […]

Eventlocations in NRW / Event Venues in NRW

Event Basics

The Top 50 Event Venues in NRW for Your Next Event!

Apr 13 |

Reading time 7 minutes

Are you looking to organize an event in North Rhine-Westphalia in the near future, but can’t find the perfect event venue? Look no further, as you’ve come to the right place. Today we’re sharing our 50 favorite event venues in NRW with you. PIRATEx has called Cologne, Germany home for over a decade, and it’s […]

Event Staffing crisis / Personalmangel bei Veranstaltungen

Events Industry

The Event Staffing Crisis Is Real...

Apr 8 |

Reading time 5 minutes

Things are looking a little bit different in the calendar these days. Event managers who were waiting weeks while events were rescheduled over the winter are now seeing 1, 2, 3, events taking place on the same day. The change of pace is fast and furious, with all hands on deck. Despite the buzz of […]

Lesson on Digital events vs Physical events by Barrett-Jackson / digitale events und Petrolheads

Events Industry

What Can ‘Petrol-Heads’ Tell Us About Events in Spring 2022?

Apr 1 |

Reading time 5 minutes

Events are back. For anyone hesitant about the return of in-person events (despite high covid infection numbers, event staff shortages, instability with suppliers, possible new energy rationing, etc…) you’d struggle to find a more positive sign than last week’s Techno Classica in Essen. After two years, one of the world’s largest gatherings for automotive enthusiasts filled all […]

Add Digital Elements to your physical events / Integration digitale Komponenten bei physische Events

Event Basics

5 Ways to Successfully Integrate Digital Elements in Your Physical Events

Mar 28 |

Reading time 6 minutes

It’s now been two years since the event industry was forced into a digital pivot. Since then, virtual and online events have become the norm. Technology has grown in leaps and bounds. Event organizers and attendees are well acquainted with digital event formats and technologies. For your participants, they’ve become accustomed to the convenience digital […]

GEA Heating & Refrigeration Technologies (HRT) on tour!

PIRATEx

Case Study: GEA Heating & Refrigeration Technologies on Tour!

Mar 24 |

Reading time 1 minute

Have you ever heard the expression, “get the show on the road”? It’s a figurative phrase, but one our client GEA took literally with their recent Heating & Refrigeration Technologies tour. The innovative concept: build a bespoke event venue inside a semi truck and bring the event directly to clients and stakeholders all across Europe. PIRATEx […]

10 Eventmarketing Tipps zur Steigerung der Reichweite deiner Veranstaltung

Event Basics

10 Event Marketing Tips to Increase Your Event's Reach

Mar 22 |

Reading time 7 minutes

Have you planned a great event and are now wondering how you can spread the word? Then you’ve come to the right place. In this article, you’ll find 10 event marketing tips that will help you increase the reach of your event. Whether digital, hybrid, or on-site, those 10 tips can be applied to all […]

6 key features for virtual event platforms in 2022 / 6 wichtigsten Merkmale einer virtuellen Veranstaltungsplattform

Event Technology

6 Most Important Features of a Virtual Event Platform in 2022

Mar 17 |

Reading time 6 minutes

After two years of online events and using event platforms, virtual event attendees have become increasingly familiar with virtual event platforms and their functionalities. For organizers, selecting the right event platform for your virtual event is one of the most important decisions of your event planning process. Many factors influence the choice of an event […]

Vortrag bei einer Online Vernstaltung | Successful online presentation

Event Management

How To Hold a Successful Presentation at an Online Event

Mar 14 |

Reading time 6 minutes

The Corona pandemic created a shockwave for the event industry. Event organizers had to develop new approaches and new concepts in order to hold events. And engaging an online audience requires a few adaptations for those used to speaking on stage. Instead of looking into curious faces during their presentation, speakers at digital events largely […]

The Events industry unites in support for Ukraine

Events Industry

The Events Industry Unites in Support for Ukraine

Mar 11 |

Reading time 7 minutes

“[l]et’s just not continue life-as-usual, it is not.” InEvent’s Pedro Góes summed up the prevailing mood perfectly in the above statement, which accompanied a post offering remote positions to those affected by the crisis in Ukraine. Despite some incredibly positive news for the event industry this week, and lots and lots of successful in-person events […]

Prevent the clash of Generations at your hybrid event with the Generation Z incoming

Events Industry

How To Prevent the Clash of Generations at Your Hybrid Event?

Feb 25 |

Reading time 5 minutes

As we reach the end of February, the trepidation that many organizers felt at the height of the omicron wave in December feels like a distant memory. Next week, one of the first European casualties of the Covid pandemic, MWC is set to resume in person and on time as scheduled. Physical events have begun […]

Header image Networking at a hybrid event / Networking bei einer hybriden Veranstaltung

Event Basics

How To Encourage Networking at a Hybrid Event?

Feb 22 |

Reading time 4 minutes

With the return of physical events just around the corner, many are excited at the prospect of connecting at events in-person. One of the main reasons? Meeting with people face to face! The lack of in-person meetings was one of the biggest challenges for the trade fair industry when going digital, as networking is one […]

Metaverse events in 2022

Events Industry

Metaverse Events in 2022: Our Takeaways

Feb 11 |

Reading time 6 minutes

If you’re looking for a good metaphor for the events industry in 2022, you’ll try hard to find a better example than this week’s Samsung Unpacked. Samsung’s regular flagship event brought their audience to the metaverse for an experience some have called, “rushed and incomplete” and plagued with “tech troubles”. Frustrated attendees took to Twitter […]

What is the meaning of hybrid in 2022

Events Industry

What Is the Meaning of Hybrid in 2022?

Jan 28 |

Reading time 6 minutes

One of the biggest themes of the last year was the absolute explosion of the term “hybrid events”. Its ubiquity online often led to confusion amongst event organizers. We found many looking for a specific, concrete, “hybrid event” concept they could apply to their physical event in order to “make it digital”. Despite being advanced […]

Events in 2022: the pandemic continues with event cancellations and postponments / 2022 Veranstaltungsbranche

Events Industry

Events in 2022: Ballooning Costs, Cancellations and Staff Shortages

Jan 21 |

Reading time 5 minutes

CES modifies their “in-person footprint”. Hannover Messe postponed. Agritechnica? Not until November 2023. You know what they say about best-laid plans, right? Even with the highest of hopes and most certain of planning, things can go awry. Many organizers were committed to returning to in-person events in 2022. But as the calendar turned to 2022, […]

Get ready for 2022 in the event industry

Events Industry

Make Your Own Adventure in 2022!

Dec 17 |

Reading time 8 minutes

There’s something about the end of the year, closing the books and clearing the last tasks that tend to put many of us in a reflective mood. But for some key event industry insiders, rather than looking back, they’re fully focused on what’s ahead. And for some, it comes with a high degree of confidence […]

What's your 365 strategy when it comes to online events? / 365-Strategie

Events Industry

What’s Your 365 Strategy for Your Events?

Dec 3 |

Reading time 5 minutes

What is the real contribution of events? Phil Soar’s recent columns in Exhibition News have encouraged many in the event and exhibition industry to think hard about this question. His pieces playfully, but pointedly push event and exhibition organizers to unpack their value proposition for their stakeholders, beyond serving as the regular venue and meeting place […]

Covid-19’s latest impacts on the Event Industry

Events Industry

The Event Industry Is Changing Again...

Nov 19 |

Reading time 6 minutes

I had a nice essay planned for this week’s edition of The Lookout. But as the news unfolded over the past days, I realized I couldn’t ignore the elephant in the room. I might have seen it coming. Especially while walking through the scene playing out on the streets of Cologne last Thursday, as I […]

Everything that eventprofs can learn from Twitch when it come to user engagement

Events Industry

What Eventprofs Can Learn from Twitch

Nov 12 |

Reading time 6 minutes

Keeping an audience of over 700,000 participants engaged for more than 50 hours straight? For many event professionals, it might seem like a daunting prospect. But earlier this month, the French livestream event ZEvent did just that and set a new world record for charity fundraising on Twitch at the same time. ZEvent 2021’s livestreamers […]

The future of digital events, is it over yet? Ist die digitale Zeit mit der Rückkehr zu physischen Veranstaltungen schon vorbei?

Events Industry

The Future of Digital: Is It Over?

Nov 5 |

Reading time 6 minutes

The brightly colored boxes, popping stage lights and giant arena were instantly recognizable. It didn’t take long when scrolling through my social media feed over the past days to come across posts from attendees showcasing their experience at the world’s biggest tech event. Web Summit has just welcomed 42,751 in person visitors to Lisbon this […]

Header image of The Lookout All News Online Events and Virtual Events on inclusive events / inklusiven Veranstaltung und Digitale Option

Events Industry

Can Your Event Be Inclusive Without a Fully Digital Option?

Oct 29 |

Reading time 5 minutes

This weekend, the COP26 Climate Change Conference begins in Glasgow. It’s taken a particular interest not only because one of the largest in-person global events to return since the pandemic, but also due to the climate focus. Delayed over a year due to the pandemic, the organizers were adamant the event would be held in person […]

Header image of The Lookout All News Online Events and Virtual Events on virtual venues and innovation / Virtuelle Veranstaltungsorte müssen innovativ bleiben!

Events Industry

Why Virtual Venues Need to Keep Innovating!

Oct 22 |

Reading time 5 minutes

“I’m at the bar,” he wrote. “No, I’m at the bar.” I typed back furiously in Slack. I scanned the 3D avatars around me. “I can’t see you anywhere!” I was trying to meet one of my colleagues at a virtual event. We decided for our avatars to meet up at the bar space to […]

Header image of The Lookout All News Online Events and Virtual Events on Revisiting our 2021 Event Predictions / 2021 Veranstaltung Prognosen

Events Industry

Revisiting Our 2021 Events Predictions

Oct 15 |

Reading time 5 minutes

We’re now well into the beginning of Q4 and the news from the industry this week has me reminiscing about this point in time last year. It was around this time last year when we began to put together some of the predictions of what we could expect for 2021. At that time, the pandemic […]

Header image of The Lookout All News Online Events and Virtual Events on In-Person trade fairs are back but everyone stays on zoom / Live-Events und Messen sind zurück, aber alle bleiben bei Zoom

Events Industry

In-Person Trade Fairs are Back but Everyone Stays on Zoom!

Oct 8 |

Reading time 5 minutes

It’s now been a month since in-person events and trade fairs have received the go-ahead in all German states, and everywhere you look, it seems something is happening. Things feel decidedly differently, and it’s not just the weather (or the election). The renewed optimism from many of the large event organizers and the fairs going […]

Header image of The Lookout All News Online Events and Virtual Events on hosting events in the metaverse

Events Industry

Ready to Host Events in the Metaverse?

Sep 24 |

Reading time 6 minutes

This summer, Facebook’s Mark Zuckerberg shared that his social networking company is positioning itself to become a “Metaverse company”. The announcement was met with both criticism and acclaim. Far more responded in bewilderment. What is the “metaverse” anyway? [This might help] But the more observers uncovered, the more they realized that many of us already […]

Header image of The Lookout All News Online Events and Virtual Events on Mobile Event App / Mobile Veranstaltungs-App

Events Industry

Mobile Event App - Do you need one?

Sep 20 |

Reading time 4 minutes

When it came to choose an eventtech platform for our recent PIRATE Live event, there was one feature that I wasn’t particularly concerned about: a mobile event app. I am completely sold on the idea of a mobile event app for hybrid events, when your attendees are split between a remote and an in-person location. […]

Header image of The Lookout All News Online Events and Virtual Events on the exhibition industry and attendees' empowerment/ Die Supermacht der Online-Veranstaltungen.

Events Industry

Why Online Events Increase Attendees' Empowerment?

Sep 10 |

Reading time 5 minutes

September has marked the reopening of trade fairs in all 16 German states– and fairs across the country have been busy welcoming back attendees. As 20,000 visitors are expected to attend the “Americana” fair in Augsburg this week, it really begins to feel that the exhibition industry in Germany is back in person and making […]

Header image of The Lookout All News Online Events and Virtual Events on the measure of events and online platform / Veranstaltungsbranche

Events Industry

What Is the Real Measure of Events in 2021?

Sep 6 |

Reading time 5 minutes

This week I received a call on my personal number with an invitation to attend an upcoming industry event. The caller excitedly shared they would be waiving the entrance fee (just over 300 euros), because “we’d like to get more people in the room”. Everything about the exchange was awkward, from the unprompted call (how […]

Header image of The Lookout All News Online Events and Virtual Events on Virtual reality

Events Industry

How To Keep Events Human Despite the Tech?

Aug 27 |

Reading time 5 minutes

A question I’m often asked, goes along these lines, “What’s the best event platform to use?” All event organizers will know that this question is impossible to answer. You’ll know the many variables that go into your final decision, depending on your concept, scope, goals and budget. The decision is further complicated by the fact […]

Header image of The Lookout All News Online Events and Virtual Events on Experimental Event Strategy und experimentieren

Events Industry

Experimental Event Strategy is Everything!

Aug 20 |

Reading time 5 minutes

One week to go. For event organizers, you’ll know what this moment feels like. The anticipation that’s been building, the tasks, to-do lists, and checks and the rechecks. The entire process to get to this point, and the seemingly zillion things left still to do. And there’s this thing with events, that no matter how […]

Header image of The Lookout All News Online Events and Virtual Events on The Delta Variant and the return of trade fairs

Events Industry

Lessons from Samsung & Delta Variant vs Trade Fairs

Aug 13 |

Reading time 6 minutes

For event nerds, some of the most important events we looked forward to were the yearly launch events by those big tech brands– Apple, Google, Microsoft… Alongside the products they present, these events showcase some of the latest innovations in event design and production. As the tech launches successfully moved online, the high production value […]

Header image of The Lookout All News Online Events and Virtual Events on event attendees data

Events Industry

Who Owns Your Attendees' Data and What Are They Doing With It?

Aug 6 |

Reading time 6 minutes

This tweet by Paul Graham this week caught my attention and it made me think a lot about the changes the events industry has faced over the last 16 months. Event technology has fundamentally changed the relationship between event organizers and their participants, sponsors and attendees. Before the widespread adoption of online event platforms, attendees tended […]

Header image of The Lookout All News Online Events and Virtual Events - Back to physical events

Events Industry

Back to Physical Events: How Aligned Are Event Agencies and Corporates?

Jul 30 |

Reading time 5 minutes

There’s an interesting trend that’s clear when reading about and following the event industry’s reactions to the pandemic. Over the last year, there’s been an overwhelming narrative about the importance of “returning to physical”. I certainly understand it – our agency’s signature event has been called the European version of “Burning Man”. We’ve heard, there’s […]

Header image of The Lookout All News Online Events and Virtual Events on Zoom new All In One Platform

Events Industry

Zoom: Bull in the China Shop or Elephant in the Room of Virtual Events?

Jul 23 |

Reading time 6 minutes

In May, Zoom quietly announced their own All-in-one Event platform was coming. At the time of the announcement, at the cusp of summer, many event professionals were not thinking of online events. Instead, we were looking excitedly to moving towards the return of physical events, the easing of restrictions, and hopefully the lessening of the […]

Header image of The Lookout All News Online Events and Virtual Events on Eco-friendly and Sustainable Events

Events Industry

Let's Stick with Sustainable Events for Good!

Jul 19 |

Reading time 5 minutes

It’s been a wet and wild week for us here in North Rhine-Westphalia. The once-in-a-generation flooding that has taken place over the last days here and in our neighboring region, as well as the very real cost to human lives that has been felt, has all of us thinking of the climate emergency. Just as […]

Header Image 11 Online Event Marketing Platforms to Jumpstart Your Event Marketing

Event Technology

11 Online Event Marketing Platforms to Jumpstart Your Event Marketing

Jul 19 |

Reading time 4 minutes

With more than 360+ solutions, our Eventtech Directory is filled with tons of platforms and tools that can help you produce a great online event. Everything is organized in 17 different categories to help you find the perfect software for the discerning event organizer, whether you’re looking for a Networking tool or an All-in-One platform […]

Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Events Industry

Events Industry

Hot Event Summer for the Events Industry!

Jul 2 |

Reading time 7 minutes

This week has marked the first full week of summer (in Europe) and also, with the increasing temperatures, also a raising of spirits. The change of the season has accompanied some real optimism in the events industry, that even a tepid response to Mobile World Congress couldn’t dissuade. “Given the choice, would I have put […]

OOTB.Award Online Event Studio Produktion by PIRATEx

PIRATEx

PIRATEx Produces OUT OF THE BOX.NRW for the Second Year!

Jun 25 |

Reading time 1 minute

For the second year, PIRATEx partners with North Rhine-Westphalia’s Ministry of Economic Affairs, Innovation, Digitalization and Energy to produce the OUT OF THE BOX.NRW award. The OUT OF THE BOX.NRW award aims to identify and award those innovative and unique digital startups who think and act “out of the box”, and showcase the excellence of […]

Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Hybrid event experience

Events Industry

Do We Value Efficiency Over Experience?

Jun 25 |

Reading time 6 minutes

I hope you’re having a great week! Here in Europe, we saw the return of the region’s first large scale tech conference (VivaTech) last week, and the enthusiasm continues to rise for hybrid events this fall. The outcomes of VivaTech shows the potential of a hybrid event at its best: The production welcomed over 400 […]

Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Virtual Trade Fair

Events Industry

Producing Our Biggest Virtual Trade Fair to Date

Jun 18 |

Reading time 6 minutes

First of all, this has been a huge week for the events and experience economy world so this email is packed! And it has also been a huge week for us, producing our biggest virtual trade fair to date – here are the facts: 2 days, 1,700+ sessions in 22 live streams amounting to a […]

Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions PIRATE Live 2021

Events Industry

Our Own Online Event PIRATE Live Is Back!

Jun 14 |

Reading time 5 minutes

It was around this time last year where we at PIRATE were getting ready to make a big decision. In March, we had postponed PIRATE Summit, our flagship event, to September. But the progress of the pandemic indicated that holding the event in person then would likely not be possible. We had to decide to […]

PIRATE Live 2021#RaiseYourSails

PIRATEx

#RaiseYourSails - The Theme for PIRATE Live 2021

Jun 8 |

Reading time 2 minutes

Last year was anything but normal. The impact of the global pandemic was unlike anything we could have imagined. Each one of us has felt the effects in our own way. Going far beyond health – the social, cultural, and economic impact has fundamentally changed many aspects of life as we knew it. Priorities have […]

Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Mobile World Congress

Events Industry

LinkedIn Event Ads & a “Zombie” Mobile World Congress?

Jun 7 |

Reading time 5 minutes

The announcement on February 12, 2020 sent shockwaves through the event industry. It was of course, the notice that Mobile World Congress, the world’s flagship tradeshow event for mobile handsets and telecommunications would be cancelled due to the coronavirus pandemic. The move was considerable, as MWC attracts over 100,000 attendees from 200 countries. At the […]

Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Driift livestream issues

Events Industry

Livestream Issues of Event Organizers Driift

May 28 |

Reading time 4 minutes

Picture this: you’ve planned your event, booked the headliners, and set the stage. The registrations have been flying in, and the media has covered your event with anticipation. Each of your checkpoints are hitting flawlessly, your tech checks have all passed with no issue. The time has come, and you are ready to hit “go” […]

Header image of The Lookout All News Online Events and Virtual Events Zoom Events and Discord Virtual events updates

Events Industry

Zoom Events & Discord for Virtual Events

May 21 |

Reading time 5 minutes

Is it what you’ve been waiting for? Zoom just announced “Zoom Events” – a brand new product to offer event organizers of all sizes an end to end solution for unique online experiences. The platform will launch this summer and aims to combine the reliability of Meetings, chat and video Webinars to allow event professionals […]

Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions

Events Industry

Online Eurovision Village & Hybrid Events Productions

May 17 |

Reading time 4 minutes

Next week is a special one that I’ve been waiting for for over a year– it’s the return of the Eurovision Song Contest! Last year’s live event in Rotterdam was cancelled due to the pandemic, but it’s returning with a splash this year– in a hybrid format. As an event organizer, Eurovision is something I […]

Header image of The Lookout All News Online Events and Virtual Events on NTFs and Virtual events

Events Industry

NFTs & Online Events: Real or Virtual Event Hype?

May 10 |

Reading time 3 minutes

Have you heard of NFTs? The acronym has been everywhere lately, but do non-fungible tokens have a role to play in virtual events? With so much expansion in the virtual event space over the last few months, it’s no surprise that these one-off digital assets could have big implications for online events. From ticketing to […]

Header image of The Lookout All News Online Events and Virtual Events on Online Music Festival and Eventtech updates

Events Industry

K-Pop Learnings and Online Music Festivals

May 3 |

Reading time 4 minutes

When putting together The Lookout this week, this article on the endurance of virtual concerts in K-Pop really resonated. It might be because we’re in the middle of producing our first live music festival, or because the impact of online music festivals throughout the pandemic has been huge (see A Chinese Pop Group Broke BTS’s […]

Header image of The Lookout All News Online Events and Virtual Events on the climate week

Events Industry

The Climate Week Ends but the Efforts Don’t Stop!

Apr 23 |

Reading time 3 minutes

We’re back again with another installment of the Lookout, our weekly newsletter on the future of events, event technology and the experience economy. This past week we and more than 170 other global companies have been part of the LFCA Time For Climate Action week. This group effort was directed for consumers and businesses to once […]

Header image of The Lookout All News Online Events and Virtual Events on the eventtech landscape map from april and the Hannover Messe learnings

Events Industry

Eventtech Landscape Map & Some Hannover Messe Learnings

Apr 19 |

Reading time 3 minutes

Hi there, it’s Felix again with a new issue of The Lookout! We’ve been busy over here at PIRATEx, but the industry hasn’t been slowing down either. Here’s what’s been on my radar, and what you won’t want to miss from the events world this week. We’ve launched the latest Eventtech Landscape. This week PIRATEx […]

Header to the article 5 tips to become a sustainable business for Climate Action

PIRATEx

Time for Climate Action: 5 Tips to Become a Sustainable Business!

Apr 16 |

Reading time 2 minutes

In honor of Earth Week and PIRATEx’s Time for Climate Action activities, we connected with Kristine Nagle, the founder of Your Impact House, a sustainability consultancy for companies looking to make a lighter impact on the climate. We asked Kristine what were some of the top things companies could do to develop a plan to reduce […]

Header Picture of the Eventtech Platforms Landscape April Update Blog Article

Event Technology

The Eventtech Landscape: 341 Eventtech Platforms

Apr 15 |

Reading time 6 minutes

[APRIL UPDATE] What a spring it’s been! Time flies when you’re having fun… or collecting new eventtech platforms! At the end of February, PIRATEx launched the 2021 Eventtech Landscape for Online Event Experiences, a comprehensive overview of technology platforms for event organizers. The 212 tools and solutions represented the various technologies our PIRATEx agency had […]

Screenshot inside the PIRATEx virtual exhibition space by exVo for 3D Virtual Events Platforms Blog Article

Event Technology

A Virtual World for Your Next Event? (+10 New 3D Virtual Event Platforms to Try)

Apr 14 |

Reading time 4 minutes

Since the launch of the Eventtech Landscape, PIRATEx has continued collecting platforms and event tools in our Eventtech Directory. In our research, we’ve found 3D Virtual Events Platforms to make up the fastest-growing proportion of online event platforms. This field of event technology offers many exciting developments for event professionals. Why might you choose a […]

Header image of The Lookout All News Online Events and Virtual Events - Virtual format, little hope for physical events, community-based business models

Events Industry

Little Hope for Physical Events and More Community-Based Business Models

Apr 9 |

Reading time 4 minutes

Welcome to a new issue of The Lookout! As we move into Q2, it really feels that the event world is moving fast these days. Here’s what I’ve been thinking about when it comes to the events world– and the trends and topics you should keep on your radar– Spoiler: I talk a lot about […]

PIRATEx event productions brings BBaden-Württemberg International Hannover Messe Pavillion to life with bespoke eventtech solution.

PIRATEx

Baden-Württemberg International Chooses PIRATEx for Hannover Messe Digital Pavillon

Apr 8 |

Reading time 1 minute

From April 12-14, Baden-Württemberg International will host a special pavilion coinciding with Hannover Messe to showcase the region’s excellence in products, innovation, and ideas. Baden-Württemberg is Europe’s top region for innovation, home to over 5,500 multinational companies, producing some of the world’s top innovations in energy, mobility, lightweight solutions, Industry 4.0, and AI. Products from […]

Online Trade Fairs / Online trade shows and International Reach by PIRATEx online event agency - Virtuelle Messe organizieren

Event Basics

How To Bring Your Next International Trade Fair Online?

Apr 8 |

Reading time 4 minutes

Today’s digital tools mean there is no excuse for canceling or postponing a tradeshow. Don’t let exhibitors and traders down by developing a virtual alternative to the in-person show. The world of events has changed fundamentally and companies are finding more and more opportunities to hold events and trade fairs online. The organization of a […]

Header image of The Lookout All News Online Events and Virtual Events - the state of tradeshows and zoom fatigue

Events Industry

SXSW Takeaways, the Antidote to Zoom Fatigue and More!

Apr 1 |

Reading time 3 minutes

Happy Thursday! No, it’s not an April Fool’s joke! It’s a short week for us, so I’m just coming to your inboxes early this week due to the Easter holiday in Germany this Friday. If you have a long weekend in store, here are some things that have been going on in the event world […]

Header picture to the blog article things holding your online event back

Event Basics

10 Things Holding Your Online Event Back (and How to Turn Them Around)

Mar 31 |

Reading time 5 minutes

The events industry started 2021 with nearly a year’s worth of lessons learned from 2020, a year when online events were chosen by necessity. As we look back, many of those early attempts were not the most polished performances. We all can remember fumbles such as “You’re on mute”. The format was new for many, […]

Header image of The Lookout All News Online Events and Virtual Events - Eventtech Industry Hopin Acquisitions

Events Industry

Explosive Growth in the Eventtech Industry & Hopin Goes on a Buying Spree

Mar 26 |

Reading time 3 minutes

We’ve now officially passed the one-year anniversary of the first Covid-19 lockdowns in Germany. These 12 months have taught us quite a lot, pushing us to grow, innovate and connect in new ways. For event organizers, the growth of the learning curve when it comes to online events has been steep. And continues to grow! […]

Header Picture for Online Event Exhibitors hate Virtual Format Article

Event Management

Why Exhibitors Hate Online Events and What Can Organizers Do?

Mar 25 |

Reading time 5 minutes

This week, events analytics company Explori released some interesting statistics about the impact of virtual events. The good news? Attendees are happy with the new format and greater accessibility of online events. “A year on, the benchmarks show attendee sentiment for virtual events is increasing… Attendees are scoring virtual trade shows even higher for satisfaction […]

Header image of The Lookout All News Online Events and Virtual Events - Hybrid events, live events, facebook online events

Events Industry

Facebook Looks for a Larger Share of Online Events and What a Hybrid Event Really Looks Like

Mar 22 |

Reading time 5 minutes

What a week! The sun is shining and the days are getting longer. It’s really beginning to feel like spring outside. For many of us, the warmer weather has got many dreaming about the return to live events. Across Europe, we see different countries plan a return back to live events. In Scotland, it was […]

Header Picture for the All you need to know about hybrid events 2021 Article

Event Basics

Introduction to Hybrid Events: All You Need to Know in 2021!

Mar 18 |

Reading time 6 minutes

“The future is hybrid”. “Hybrid events are the next big thing”. “After virtual, go hybrid.” If you’re an event organizer, or if you’re looking to get into planning online events, you might be familiar with statements like these. But what does “hybrid” actually mean when it comes to events? Definitions can sometimes be lacking. That’s […]

Header image of The Lookout All News Online Events and Virtual Events - Nowhere platform and virtual eventtech updates

Events Industry

Going Anywhere With Nowhere and Spain's Confident Return to Physical

Mar 12 |

Reading time 4 minutes

Happy Friday! I hope you have been having a great week. Here at PIRATEx, we’ve still been in production mode, with several events wrapping up this week and gearing up for more productions next week. We’ve been producing a real variety of events, from video productions for a corporate client to the Embedded World trade […]

Header Picture for the BW-i Universities Meet The World Case Study by PIRATEx

PIRATEx

Case Study: BW-i Universities Meet the World by PIRATEx

Mar 11 |

Reading time 2 minutes

When the pandemic disrupts the regular meeting of your universities, but not international education, it’s time to adapt. Together with clients BW-i, PIRATEx developed a livestream event concept specifically to bring together BW-i’s community of university stakeholders who could not meet in person due to the pandemic. The PIRATEx production took place over the course […]

Header Picture for the Virtual Event Platform Article - NOWHERE online event platform

Event Technology

30 Platforms For Your Next Online Event That You Might Not Have Tried Yet

Mar 11 |

Reading time 4 minutes

Since the release of the Eventtech Directory, many new platforms have been brought to our attention by the event community. We’ve had a closer look at some of the new suggestions! You might find a virtual event platform here that’s the right fit for your digital event. We’re continually updating the directory with new software, […]

Header image of The Lookout All News Online Events and Virtual Events - Eventtech Directory

Events Industry

The New Eventtech Directory, Hopin’s Big Raise and the New Microsoft Mesh Platform!

Mar 5 |

Reading time 4 minutes

Welcome back to The Lookout! It’s been a great and busy start to March for PIRATEx. We’ve had a huge production week, putting together 5 different productions, in 3 different cities. For us, there is no better feeling than bringing an event from vision to reality and showcased to attendees from all around the world. […]

Header picture for the PIRATEX Eventtech Tools Directory for online experiences Blog Article

Event Technology

Introducing the 2021 Eventtech Tools Directory!

Mar 3 |

Reading time 2 minutes

Last week, we launched the 2021 Eventtech Landscape project. We brought together 212 different tools for online event professionals, and we’ve been so excited by the reaction. The reception from the #eventprof community has been incredible, and it’s so great to see so much positivity in producing virtual events. Now, we’re happy to share the […]

Header Picture for the Eventtech Tools Directory Update Tracker Blog Article

Event Technology

Eventtech Directory Updates, March 2021

Mar 3 |

Reading time 2 minutes

March 23, 2021 Platform Directory Updates Added: Ticketareo, All In One Platform Qonda, TBD – other Plan A.Earth, TBD – other Pretix, Ticketing Butter, Video Conferencing Your Stand Builder, Other CueNECT by CueConcept, 3D Virtual environments EvenTwo, All In One Platform Fairsnext, All In One Platform Fusion Fairs, All In One Platform Iventic, all in […]

Header image of The Lookout All News Online Events and Virtual Events - Eventtech Landscape

Events Industry

The BIG Eventtech Landscape Is Here!

Mar 1 |

Reading time 4 minutes

Welcome back to The Lookout! I hope you’re having a great week. This week PIRATEx was proud to unveil our latest edition of the 2021 Eventtech Landscape Map for Online Experiences. Since the pandemic’s pivot to entirely online events, our team has been working hard to keep up with the latest eventtech developments. What […]

Eventtech Landscape Header / Eventtech-Landschaft Header

Event Technology

2021 Eventtech Landscape for Online Experiences

Feb 24 |

Reading time 5 minutes

[Last Update: April 15th, 2021] When the event industry was forced online in 2020, software developers got busy. The pandemic created a new market of opportunity for event technology, spurring the creation of a dizzying array of software products for an industry that had to become increasingly digital. In a short time, the eventtech landscape […]

Header image for The Lookout Newsletter | Online Events

Events Industry

A Busy Week for the Online Events Industry!

Feb 22 |

Reading time 3 minutes

Welcome back to The Lookout! Another Friday, another chance to catch up with the world of online events before diving into your well-deserved weekend! But remember, don’t drink and dive. But random thought first: have interior designers been making a whole lot more money with a potential new branch called “video call background composition”? If […]

Header image of The Lookout All News Online Events and Virtual Events

Events Industry

Eventtech Saves the Day, Manifest Restart, and the Competition Between Event Platforms Heats Up!

Feb 11 |

Reading time 4 minutes

Welcome back to The Lookout! I hope you’re having a great week. We have been blown away by the feedback from last week’s eventtech ecosystem map. It’s been truly incredible to hear the reception from many of the platforms as well as many in the #eventprofs community. We’ve taken on all of the feedback received, […]

PIRATEx Event Tech Interview with Iraklis Alexopoulos the co-founder of Balloon, an eventtechnology platform on the future of virtual and online events - Deep Dive

Event Technology

Rising Up: Balloon’s Journey to the Top of the Event Tech Scene

Feb 8 |

Reading time 4 minutes

PIRATEx Deep Dive with Iraklis Alexopoulos, co-founder of Balloon Once upon a time, far before anyone had heard of COVID-19, Iraklis Alexopoulos and Ray Dargham were working in the robotics space, investigating prospective startup ideas. The two longtime friends and collaborators had been embedded deeply in the world of robotics when one of the world’s largest […]

Header Image All about online events The lookout Newsletter by PIRATEx

Events Industry

Hopin's New App, a February Forest, Aid for Events and Some VR

Feb 4 |

Reading time 3 minutes

Welcome back to The Lookout! I hope you’re having a great week– we’ve made it through January and we’re here in February already. Things have surely moved quickly in the beginning of the year. On the horizon for the events industry, there’s a lot of hope for the return to physical events sometime this year. […]

PIRATEx Remote Studio Production for Tradeshows - Event organizers and exhibitors

Event Management

Event Organizers: It's Time to Let Your Exhibitors Shine!

Feb 3 |

Reading time 4 minutes

When you compare all types of event stakeholders, from attendees, to speakers, to sponsors, to exhibitors, there’s one category that consistently expresses lower satisfaction levels with online events. Can you guess who it is? According to various surveys and research done in the past year, it’s exhibitors who continually score some of the lowest satisfaction […]

PIRATEx all about online events newsletter header how to innovate in online events and how to stop virtual event distraction

Events Industry

The Hybrid Event Arena, Crashing Virtual Events, and Some Mixed Feelings About Clubhouse

Jan 29 |

Reading time 5 minutes

Welcome back to The Lookout! I hope you’re having a great week. We’ve been busy at PIRATEx putting together our first client events for the year, as well as taking the chance to do a very thorough overview of the entire ecosystem of event technology. We have put together over 140 different top tools for […]

PIRATEx all about Online Events Insider newsletter header Clubhouse and interaction

Events Industry

Clubhouse and The Next Generation of Interaction

Jan 21 |

Reading time 5 minutes

Hey there, welcome back to a new edition of The Lookout! This week, I’ve been really inspired by some of the incredible innovations event organizers are bringing to their work. And I’m not talking about Clubhouse. At least not yet. From the technology, to the design, to the creative ways that events have balanced monetization […]

PIRATEx all about online events newsletter header on the new virtual CES tradeshow, preventing terrible audio and how to bring a club into a virtual event

Events Industry

Flying Clubs, Panning Mistakes, “the Good, Bad and the Ugly”

Jan 15 |

Reading time 5 minutes

Hey there, welcome back to a new edition of The Lookout! It’s been a huge week for the event world, opening with the splashy launch of the entirely online version of the Consumer Electronics Show. The virtual CES has pushed the boundaries of what is possible with online events, and opened up more eyes to […]

PIRATEx all about online events our new year resolutions, and what we are looking for on this limitless horizion of online events in 2021

Events Industry

New Year, New Look, Limitless Possibilities

Jan 8 |

Reading time 5 minutes

First of all: Happy New Year! We at PIRATEx wish you all the best for this upcoming year and hope that you encounter many great experiences. Be it online or offline. I’m excited to be back, and in 2021 I’ll keep bringing the latest developments & changes in the events world straight to your inbox. […]

PIRATEx all about online events industry newsletter COVID-19 and the events industry looking forward to 2021 and the future fo the industry

Events Industry

The Lookout: Special Holiday Edition ❄

Dec 28 |

Reading time 3 minutes

Is it Friday already? No, don’t worry. You still got some days until 2021. I just wanted to pop in with a very special installment of the newsletter this holiday season. We’re still in the midst of the holiday break here at PIRATEx, and I hope you are enjoying some deserved time off as well. […]

All about Online Events from PIRATEx on how to manage attendee expectations for virtual events and how industries are successfully moving to virtual

Events Industry

High Hopes, Christmas Sweaters and More Industries Going Online

Dec 18 |

Reading time 5 minutes

Happy Friday and welcome back to the latest installment of The Lookout. It’s the last regular edition before the end of the year, and I’ve packed it with plenty of great reads and top takeaways for 2020. We are taking a bit of a holiday break, in that time we have lots to share on […]

PIRATEx online event newsletter header big investments into eventtech and what attendees really think about virtual events might surprise you

Events Industry

Big Investments Into Online Events and What Your Attendees Really Think of The Virtual Experience

Dec 11 |

Reading time 4 minutes

Happy Friday and welcome back to the latest installment of The Lookout! There have been so many new developments reported in the online event world this week and a lot of opinions about the virtual experience of events’ attendees. It’s been exciting to see so many stories on the future of events and the experience […]

PIRATEx online events newsletter the future of online events is hybrid or perpendicular, some learnings on how to prepare online event speakers and what will happen in the future of virtual trade fairs

Events Industry

On Preparing Your Speakers, Virtual Trade Fairs and Other Event News

Dec 4 |

Reading time 4 minutes

Happy Friday and back to another installment of The Lookout! I hope you have been having a great week! Here are some of the things we’ve been excited about in the online event world this week, including a little something about virtual trade fairs. Online event takeaway of the week: An ounce of speaker preparation […]

PIRATEx all about online event newsletter eventbrite and one million online events how to market your events successfully and what it takes to bring online event speakers online together virtually

Events Industry

Learnings From 1 Million Events and What You Can Really Do with a Zoom Background

Nov 27 |

Reading time 3 minutes

Hi there, welcome back to The Lookout! Here are some of the things I’ve been excited about in the online event world this week. Online event takeaway of the week: Bring your speakers together digitally with a common backdrop Messy and cluttered backgrounds behind speakers can ruin the carefully created atmosphere of your online event. […]

PIRATEx all about online events newsletter Bill Gates and Jeff Bezos speak about online events and the future, Amazon makes a play for more of the pie when it comes to online events

Events Industry

We're Far From Back to Physical if You Ask Gates and Bezos

Nov 20 |

Reading time 2 minutes

Welcome to The Lookout newsletter from PIRATEx. Here are some of the things we’ve been excited about in the virtual event world this week. Online event takeaway of the week Don’t take technology for granted. You might have a setup that has been double checked, triple checked, and quadruple checked, but don’t leave anything to […]

PIRATEx Online Events Newsletter Hopin raises a lot of money this week, new data shows the event industry was hit hard by COVID-19

Events Industry

Welcome to Our Online Event Future

Nov 13 |

Reading time 3 minutes

Welcome the inaugural edition of the Remote Events insider, a new newsletter from PIRATEx. Here, we will be sharing what we have been thinking about when it comes to digital events, and how this industry is evolving from our perspective.

Header picture of the PIRATEx article: How to engage and manager your online event sponsors - Online event Sponsoren

Event Management

Online Event Sponsors: How to Manage Them?

Nov 10 |

Reading time 2 minutes

Effective sponsorship should be a partnership. Sponsorship can help bring your online event to the next level– through meaningful content, additional value for participants, and added revenue for organizers. Based on your content there are various possibilities to incorporate online event sponsors – we prefer to call them partners. Our experience shows how important it […]

Header picture of the PIRATEx article: Online Event Marketing: how to promote a virtual event?

Event Basics

Online Event Marketing: How to Promote a Virtual Event?

Oct 20 |

Reading time 3 minutes

When it comes to building an audience for your online event, choosing the right way to promote a virtual event is key. For organizers, you’ll have to determine the right channels and how much of your resources to invest in each of them. No matter what strategy you choose, effective communication depends primarily on two […]

Header picture of the PIRATEx article : Top 8 Reasons for switching to online events / Umstellung auf Online-Events

Event Basics

Ready To Go Remote? 8 Reasons to Switch to Online Events!

Oct 12 |

Reading time 2 minutes

“Virtual” – has become reality. Remote work has become an integral part of our lives. It takes many forms, whether it is working from home or on the road, or holding meetings through video calls. Thanks to digital technologies, remote work allows businesses to go on. For event organizers, it’s important to make the switch […]

OOTB NRW Award 2020

PIRATEx

Case Study: OOTB.NRW Award at PIRATE Live 2020