Case Study: GEA Heating & Refrigeration Technologies on Tour!

Have you ever heard the expression, “get the show on the road”? 

It’s a figurative phrase, but one our client GEA took literally with their recent Heating & Refrigeration Technologies tour. The innovative concept: build a bespoke event venue inside a semi truck and bring the event directly to clients and stakeholders all across Europe. 

PIRATEx was keen to get involved with this exciting production. Our agency joined at the kickoff on location in Berlin to produce their opening video production. Alongside the team, speakers and a moderator were on site with a small group of attendees. We helped to bring the livestream broadcast to a wider remote audience. 

Our videographer and project management team came on site to produce the recording and post production, including subtitles for other languages. We additionally produced an aftermovie of the event, which can be seen above.

The event series showcases how with a little creativity, you can bring your event to your audience, no matter where they are– without necessarily turning to a digital production! GEA’s roadshow concept was a smash success for  their clients and stakeholders, many who were not able to travel to visit the company’s new innovations during the Coronavirus pandemic. By bringing the event to them, GEA was able to bring some of their latest technologies directly to their consumers. 

PIRATEx was proud to take part in this production in support GEA’s “rolling HRT showcase“. We love working with innovative clients who are excited to think beyond the traditional confines of an event venue– you are only constrained by your imagination!