INTERNATIONAL EXHIBITIONS & TRADE FAIRS WITH IMPACT
PIRATEx has partnered with some of the world’s largest Messe and fair companies to produce some of the biggest international trade fairs and exhibitions. We have considerable experience working with partners across the exhibition hall– from conference organizers, to sponsors to speakers, participants and exhibitors.
We understand the unique needs of fair organizers to bring together their audiences in an atmosphere that connects, delights and converts. Your KPIs are our KPIs– and your success is our top priority.
TRADE FAIRS AND EXHIBITIONS MADE TO IMPRESS
The trade show and exhibition landscape has changed fundamentally. We understand the unique atmosphere of the exhibition hall and the importance of bringing people together in person. Your exhibition is the venue that brings your community together, in the same place each year. However, in-person events and large fairs today require digital opportunities for attendance.
PIRATEx has considerable experience producing international trade fairs in entirely virtual and hybrid formats. You can trust our team to provide considerable value for organizers, exhibitors, and attendees and elevate your brand in the digital space.
Trade shows and exhibitions designed with digital components make your fair accessible to a global audience and allow you to generate additional added value for your exhibitors and participants.
Digital trade show features augment your in-person fair by enabling efficient matchmaking opportunities, creating more touchpoints– and thus transactions– between vendors and buyers. Online formats also enable operators to extend their brand beyond the constraints of a traditional convention hall and crowded calendar.
DIGITAL COMPONENTS TO MAKE YOUR TRADE FAIRS OR EXHIBITION STAND OUT
1. Help your exhibitors go directly to their consumers by bringing parts of your physical fair digital. Not everyone will be able to join in person. Digital components increase accessibility, allowing organizers to expand your reach and brand to a global audience and exhibitors.
2. Create new revenue streams utilizing digital technology. We can show you how to unlock added value from your trade fair by incorporating new ways to connect buyers and vendors. Interfaces can be used to integrate exhibitors’ own online shops, giving your exhibitors even more visibility, lead generation and sales opportunities.
3. Online trade shows help exhibitors maximize on every prospective interaction. Rather than relying on random encounters, enhance your exhibition with AI-targeted matchmaking to connect exhibitors and visitors in advance.
4. Organizers can benefit from valuable data and insights that are generated from a fair’s digital components and platform, allowing you to better measure the impact of your event and further develop your trade fair experience.
THE PRODUCTION PROCESS
We can tailor our service to your use case, and work with you to create a bespoke solution that works for you. No event is the same, each has an important story to tell. Let us help you magnify your impact!
Your trade show is unique. We begin with a comprehensive consultation process with our event design team. We work together to understand your event needs and desired outcomes. From here, we begin to create a completely unique trade show experience specifically for you.
In the conceptualization stage, we select the software and elements that will work best to create the look and feel you wish to achieve, from the right event platform, to online trade fair stands, virtual product presentations, live streaming of specialist presentations and targeted matchmaking of exhibitors and visitors.
EVENT CONCEPT CREATION
In the next phase, we work together to develop a fair concept that includes a detailed project plan and schedule. At this stage, all contents of the fair, its agenda and formats, are defined and regularly optimised according to the given budget. You will be introduced to your project manager who will be your key contact throughout the process. Milestones will be clearly communicated, so you know what to expect in the run up to the fair, and when certain objectives will be completed.
During the trade show itself, you can rest assured that your event is in good hands. Our focus is on ensuring that your event runs as smoothly as possible. We will optimize the organization and technical aspects in advance, so there are no surprises, and you know exactly what to expect. Before and during the production, we assist exhibitors and visitors to maximize their opportunities from the fair, including the digital event platform, helping them manage their profiles, virtual booths and matchmaking.
After the event, you can expect a clear wrap up to ensure your event exceeded your expectations. We’ll manage the content from your tradeshow production so you can reuse it elsewhere, or share with your exhibitors. PIRATEx also supports our clients in evaluating the results and data in order to derive maximum benefit from the trade fair.
Let’s talk about your next project
Do you need support producing your next event? Or would simply like to discuss an idea with us? We’d love to hear from you!
Want to learn more about our work?
Request our full service portfolio here.