The Lookout #17: Facebook looks for a larger share of online events and what a hybrid event really looks like
What a week! The sun is shining and the days are getting longer. It’s really beginning to feel like spring outside. For many of us, the warmer weather has got many dreaming about the return to live events. Across Europe, we see different countries plan a return back to live events. In Scotland, it was announced they expect live events to go forward in May. No such news from Germany yet, and businesses are feeling the pain. But the wonderful thing about virtual events, they can go on no matter where you are. We’ve been putting on productions for clients from North America and Europe from our offices in Cologne.
Here at PIRATEx, the “should we go hybrid” conversation has come up more and more in client discussions lately. And according to this recent poll on my Linkedin page, a majority is all for it.
It’s an exciting possibility, and something we’re looking forward to as soon as it is safe to do so. PIRATE got its start producing large scale live events and entertainment, and after so much time in lockdown, proximity is craved by everyone. We’ve been developing several hybrid event concepts for different clients, as well as some more experimental formats for reduced lockdown measures.
But “hybrid events” can mean different things to different people. It’s not a new concept, but the widespread usage of the term is definitely new. But what exactly is a hybrid event? We’ve put together an article to clear things up. Have a look!
It’s been a busy week in the event world this week. Here’s what I’ve been checking out lately:
SXSW is on, and India launches their first in-person trade show since the pandemic: This week, SXSW, one of the world’s biggest events for music, culture, innovation, art and technology is being hosted in a virtual format. The Online SXSW is transporting attendees digitally to Austin, TX through a number of interactive online experiences. Event organizers have been waiting with anticipation of how a virtual SXSW would look, and feel like. Elsewhere, another huge event is going forward. Indus Food will be India’s first global trade show held in person since the onset of the COVID-19 pandemic, and will begin on Sunday. Both of these events are pretty notable and likely to have a huge impact on the nature of events in a post-pandemic world. We’ll be watching closely.
Facebook claims a bigger piece of events: This week, the company rolls out its online events features to more markets. Currently, paid online events are available in more than 25 countries and will expand to 10 more in the next months.
Get ready for more publishers to get into online events: One of our predictions for 2021 was the emergence of more and more brands getting involved in hosting events of their own, and not waiting for event organizers to do it for them. The New Yorker’s latest announcement is just one example of how this prediction is ringing true. Others are taking a different tactic. Businesswire just launched “Event Spotlight”, a new eventtech platform to help brands share content and host events directly with their consumers.
- Appliqate Launches Hybrid/Virtual Event & Technology Acquisition Strategy
- Hubilo’s journey from zero revenue to a successful virtual events platform [Your Story]
- Hubilo seeks to redefine future of events in UAE [ITP]
- Unveils Event Spotlight, an Interactive Event Content Solution [Business Wire]
- 5 Questions With Bizzabo Co-Founder Alon Alroy [Trade Show News]
- Xing erweitert Eventservice: Hybride Registrierung im XING EventManager [TW]
- Neuer Anbieter für 3D Websites und virtuelle Messen [TW]
- Whereby, which allows more collaboration over video calls, raises $12M from Point Nine and 20 Angels [TechCrunch]
- Nuorder Raises $45 Million, Natalie Massenet Joins Board [BoF] ← The Fashion industry has a very novel way to manage buying from virtual tradeshows, and it involves their own eventtech. Other industries should take note.
How to do it:
- What Virtual Events Can Learn from Netflix and Online Dating [Event MB] ← if your virtual event is competing with Netflix, why not learn from them? 😉
- Move From a Virtual Event to a Robust Learning Experience [TD]
- Evaluating virtual events, success with speakers [Marketing Land]
- Fortnite, Minecraft, and Roblox are creating virtual worlds – here’s how marketers can engage [Warc]
- Digital Theme Park Platforms: The Most Important Media Businesses of the Future [Matthew Ball] ← For anyone interested in in how events translate to experiences, virtual worlds are going to be something worth watching (and participating in!)
- Zoom Meeting Ground Rules for Great Team Discussion [Extraordinary Team]
- What can event professionals learn from Martech? [Virtual Events Institute]
- Appreciating the Benefits of Virtual Congresses [PCO News]
- Why Video Chat is a Hard Technical Problem [Dev.To]
- What to Expect at We Create, Wella Company’s Free Virtual Event [SalonToday] ← really good example of how brands are moving first into the virtual event space to connect directly with customers and fans
Not to be missed:
- Grab Your Lanyard. Trade Shows Are Plotting a Comeback. [Wall Street Journal]
- Experiment #2 – It’s all about Gamification! [Rotterdam Partners]
- Virtual events are here to stay [Travel Weekly]
- Hong Kong CEC’s Harbour Studio provides new one-stop solution for virtual events [Exhibition World]
- Two Minutes with Mike Foust [Meetings Net]
- “Virtuell einen Ausbildungsplatz finden” [FN]
- How the Construction Industry is Adapting to Life Without Tradeshows [Construction Pros] ← They find that things are working out quite well in digital!
- Executive Insight: Is The Future Of Tradeshows And Conventions Digital? [Twice]
- Virtual tours and activities will stick around after the pandemic [Phocus Wire]
- Corona-Schnelltests für Events [Event Partner]
- „Der persönliche Austausch wird mit der Pandemie zunehmend wichtiger“ | eventcrisis.org [Event Crisis]
- Zoom burnout: be more productive, ditch those video calls – expert [The Conversation]
- Virtual event highs and lows – with hybrid events on deck, enterprise events remain a baffling failure of imagination [Diginomica]
Join us at the CLIMATE TRANSFORMATION Summit this Summer!
The CLIMATE TRANSFORMATION Summit addresses climate officers and decision-makers who are driving climate transformation in companies. At the #CTS2021, we will exchange ideas on how companies are translating climate goals into concrete action, introduce change makers who are already applying transformation measures and get to know providers of climate-relevant solutions. In two interactive days, the Summit will present CO2 reduction opportunities and how companies can use them to achieve their climate goals in panels, workshops, and an online trade fair. The #CTS2021 will be held mainly in German, with some content presented in English.
You can now join with an additional 50% on the already great Early Bird deal. Just use the code TeamPIRATEx and sign up here. We will be joining, I hope to see you there!
That’s it for this edition of The Lookout! Don’t forget, you can subscribe to our weekly newsletter to always be updated on the news from the online event world!