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Facebook Looks for a Larger Share of Online Events and What a Hybrid Event Really Looks Like

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What a week!  The sun is shining and the days are getting longer. It’s really beginning to feel like spring outside. For many of us, the warmer weather has got many dreaming about the return to live events. Across Europe, we see different countries plan a return back to live events. In Scotland, it was announced they expect live events to go forward in May. No such news from Germany yet, and businesses are feeling the pain. But the wonderful thing about virtual events, they can go on no matter where you are. We’ve been putting on productions for clients from North America and Europe from our offices in Cologne.

Here at PIRATEx, the “should we go hybrid” conversation has come up more and more in client discussions lately. And according to this recent poll on my Linkedin page, a majority is all for it.

It’s an exciting possibility, and something we’re looking forward to as soon as it is safe to do so. PIRATE got its start producing large scale live events and entertainment, and after so much time in lockdown, proximity is craved by everyone. We’ve been developing several hybrid event concepts for different clients, as well as some more experimental formats for reduced lockdown measures.

But “hybrid events” can mean different things to different people. It’s not a new concept, but the widespread usage of the term is definitely new. But what exactly is a hybrid event? We’ve put together an article to clear things up. Have a look!

It’s been a busy week in the event world this week. Here’s what I’ve been checking out lately:

What’s happening:

SXSW is on, and India launches their first in-person trade show since the pandemic: This week, SXSW, one of the world’s biggest events for music, culture, innovation, art and technology is being hosted in a virtual format. The Online SXSW is transporting attendees digitally to Austin, TX through a number of interactive online experiences. Event organizers have been waiting with anticipation of how a virtual SXSW would look, and feel like. Elsewhere, another huge event is going forward. Indus Food will be India’s first global trade show held in person since the onset of the COVID-19 pandemic, and will begin on Sunday. Both of these events are pretty notable and likely to have a huge impact on the nature of events in a post-pandemic world. We’ll be watching closely.

SXSW
Here’s How Brands and Marketers Are Navigating the All-Virtual SXSW 2021
KI verbindet Teilnehmer auf virtueller SXSW
INDUS FOOD 2021 – India Expo centre

Facebook claims a bigger piece of events: This week, the company rolls out its online events features to more markets. Currently, paid online events are available in more than 25 countries and will expand to 10 more in the next months.

Facebook Expands Paid Online Events And Fan Subscriptions To More Markets

Get ready for more publishers to get into online events: One of our predictions for 2021 was the emergence of more and more brands getting involved in hosting events of their own, and not waiting for event organizers to do it for them. The New Yorker’s latest announcement is just one example of how this prediction is ringing true. Others are taking a different tactic. Businesswire just launched “Event Spotlight”, a new eventtech platform to help brands share content and host events directly with their consumers.

Introducing The New Yorker Live
Unveils Event Spotlight, an Interactive Event Content Solution

#EventTech:

How to do it:

Not to be missed:

Join us at the CLIMATE TRANSFORMATION Summit this Summer!

The CLIMATE TRANSFORMATION Summit addresses climate officers and decision-makers who are driving climate transformation in companies. At the #CTS2021, we will exchange ideas on how companies are translating climate goals into concrete action, introduce change makers who are already applying transformation measures and get to know providers of climate-relevant solutions. In two interactive days, the Summit will present CO2 reduction opportunities and how companies can use them to achieve their climate goals in panels, workshops, and an online trade fair. The #CTS2021 will be held mainly in German, with some content presented in English.

You can now join with an additional 50% on the already great Early Bird deal. Just use the code TeamPIRATEx and sign up here. We will be joining, I hope to see you there!

That’s it for this edition of The Lookout! Don’t forget, you can subscribe to our weekly newsletter to always be updated on the news from the online event world!

Facebook Looks for a Larger Share of Online Events and What a Hybrid Event Really Looks Like

The Lookout Newsletter #17

Written by:
Felix Josephi
PIRATEx Managing Director