Beyond “Good Enough”: It’s Time For Better Events
Welcome back! It’s been a while since we last connected through The Lookout, and what a whirlwind year it’s been in the event industry.
Remember the last topic we discussed in 2023? Phygital – physical events with captivating digital elements. I was convinced it would become the main focus in the events’ industry, rather than “hybrid”. And it actually turned out that way. More and more clients come to ask me about organizing in-person events with some digital component added here and there to make the attendees’ experience more interactive. Also more sustainable in a way, since most of the communication for those events takes place digitally, which is preferable to diminish the impact of an event on the environment.
As event organizers, we at PIRATEx witnessed a growing focus on community-building, creating emotions and human connection. Whether through fewer presentations as part of conference agendas and more networking time, or a shift towards “we’ve always done it this way” to “how can we reimagine this event?”, the core message is clear: events are about fostering connections and creating lasting memories.
And to be honest, that’s something we’re good at. I’ve been right alongside you, navigating the ever-evolving landscape of the event industry. My team and I gathered a lot of knowledge these past few years in making unique events.
We’re devoted to delivering new experiences, creating emotions and pushing the boundaries of what’s possible in event productions – because who has time for a good old-fashioned conference, really? Ice-bathing at conferences should become a trend, it’s definitely a good attention-grabber.
I believe in the power of human connection and the profound impact that well-executed events can have on individuals and communities. So I’d like to introduce you to our new guidebook “Your Event, Only Better”.
This is our new free comprehensive guide packed with proven strategies and practical tips to help you create extraordinary experiences for your audience. No boring theory, only concrete tips and checklists to get you started with your strategic event planning.
It’s time to rethink, reimagine and revolutionize your events.
Events Industry Hot Topics:
Sustainability
BizBash
How Will Climate Change Affect the Global Meeting and Event Space?
Climate change is undeniably transforming our planet, including the events industry. With more extreme weather events disrupting travel and venue availability, event planners must proactively address resilience.
TSNN
Carbon Management 101 for the events industry
Understanding your event’s carbon footprint allows you to implement targeted strategies, from reducing travel emissions and sourcing local to leveraging renewable energy and minimizing waste. This article provides a valuable starting point for event organizers to navigate the world of carbon management and contribute to a greener industry.
PIRATEx
Sustainability in Event Concepts: Eco-friendly Ideas for Conscious Gatherings
We’ve long championed sustainability in event planning, and we’re thrilled to see its growing importance in the industry. Here we delve into practical tips and creative approaches to minimize your event’s environmental footprint.
IMEX
IMEX Frankfurt Sustainable Event Report
This report offers valuable insights and inspiration. Their impressive achievements, including a 12% reduction in exhibitor energy consumption and 99.5% waste diversion, demonstrate the significant progress that can be made with dedicated efforts. This report serves as a benchmark for event organizers to assess their own sustainability practices and identify areas for improvement.
Rethinking Event Concepts
BizBash
Does Your Event Need a Gumball Machine? (The Answer Is Yes)
This creative article from BizBash explores the unexpected appeal of gumball machines as a unique event feature. Beyond the nostalgic charm, gumball machines offer a distinctive, interactive element that can grab attention and spark engagement. Whether filled with branded swag, prizes, or even custom messages, they provide a memorable touchpoint that sets your event apart.
PIRATEx
5 Tips on How You Can Rethink Existing Event Concepts
It’s time to explore actionable strategies for refreshing tired formats and creating truly engaging experiences. Rethinking event concepts isn’t just about innovation, it’s about meeting the changing needs and expectations of today’s attendees.
Conference News
Corporate events with a wild difference
Corporate events at a zoo? Why not. This article highlights how unconventional settings can spark creativity, foster deeper connections, and leave a lasting impression on attendees. Their focus on sustainable practices and contributing to wildlife conservation adds another layer of meaning and purpose to their events.
AI in events industry:
Exhibition News
AI: the defining hour of the events industry
While AI can undoubtedly enhance efficiency and free up valuable time, the human touch remains crucial. As the authors rightly point out, AI should be seen as a supportive tool, not a replacement for the creativity and expertise of event professionals. The key lies in leveraging AI strategically to elevate the human experience and create truly memorable events.
10times
AI in Event Planning: A Peek into the Future of Events
This article offers a compelling glimpse into how artificial intelligence is poised to transform the industry. From optimizing logistics and personalizing attendee experiences to predicting trends and identifying potential problems, AI holds tremendous potential to enhance efficiency, engagement, and overall event success.
VFairs
20 Ways Event Planners & Marketers Are Using ChatGPT & AI Tools
The way we create and manage events is evolving rapidly, and AI tools like ChatGPT are playing an increasingly significant role. This article dives into 20 innovative ways event planners and marketers are leveraging AI, from generating content and automating tasks to personalizing attendee journeys and even enhancing accessibility.
DE&I in events:
Exhibition News
Inclusivity for all
This opinion piece is a reminder that designing events with diversity and inclusion in mind isn’t just a matter of good practice – it’s about creating experiences that truly welcome and value all participants.
Bizzabo
2024 event trends and insights from the industry’s top leaders
To stay ahead of the curve in the industry, you need to know about the latest trends. This podcast discusses what is shaping the events in 2024, from the importance of DE&I to sustainability and AI. Lots of valuable insights and discussions.
Skift Meetings
Designing Events for Belonging
Beyond information exchange, events have the power to foster a profound sense of belonging and connection. This article dives into why people should feel safe to attend an event as their true selves and how prioritizing belonging as a core event objective can lead to more meaningful and impactful experiences for all participants.
Closing Thoughts
That’s it for The Lookout. Thanks for taking the time to read it!
The Lookout Newsletter #76
Geschrieben von:
Felix Josephi
PIRATEx Managing Director
