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Exhibiting with Excellence Guidebook

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Learn how to stand out at virtual and hybrid trade shows and exhibitions

Exhibiting With Excellence Guide for trade show exhibitors

Introducing your guide to best practices for virtual trade show exhibitors

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You’ve just received the news: the in-person trade show you’re scheduled to participate in is going virtual. Or, the fair is moving forward in a hybrid format, with both a virtual and a physical component.

For many exhibitors and brands, the experience with moving trade shows online has not been the best. You might be secretly hoping that online trade fairs would be left behind as things return to physical. But increasingly for many events, digital is here to stay– even when the physical returns.

Now it’s time to begin to get strategic when it comes to your digital event strategy. With the right preparation and care, you can ensure an effective online fair experience that builds positive relationships and converts new leads.

In this free guide, trade show exhibitors will learn how to:

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Gain confidence with using digital exhibition software


Prepare your team to present a message that is consistent and stands out


Why or why not to pre-record content for your virtual booth


How virtual booths can support your in-person appearances at hybrid exhibitions


What you need to know about how to network and engage with visitors at your online booth


What comes when: what you need to do before and during the event to make the biggest impact

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