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Going Anywhere With Nowhere and Spain’s Confident Return to Physical

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Happy Friday! I hope you have been having a great week. Here at PIRATEx, we’ve still been in production mode, with several events wrapping up this week and gearing up for more productions next week. We’ve been producing a real variety of events, from video productions for a corporate client to the Embedded World trade show, which welcomed nearly 14,000 attendees last week.  I really love the creative challenge of the agency business and the variety of projects we have the opportunity to work on at the same time. But we also took the time to look at the new event platform and found Nowhere. It’s great, we’ll get to it later!

 

We’ve also been updating the Eventtech directory that launched last week. The team has added a bunch of new platforms since the launch, and you might just find one that is the right fit for your online event. Check them out here: 30 Platforms For Your Next Online Event That You Might Not Have Tried Yet!

We’d appreciate any suggestions to help make this resource more useful for you!

Outside of PIRATEx, there have been a ton of things happening in the online event world. Let’s get to it!

What’s happening:

Spain is ready to return to physical, Germany not so much: Last week, we learned how Barcelona’s ISE fair was planning to go forward at the beginning of June. It is clear the confidence to return to live events is high in Spain, as Barcelona looks to begin hosting live music events very shortly. In Germany, the country is experiencing a third wave of Coronavirus. While many would like to return to live events here, it appears that a plan to return to physical is will take some more time. This week, several of the country’s significant outdoor music festivals announced summer cancellations, and the return to in-person tradeshows remains yet to be announced.

Barcelona to hold rock concert for 5,000 after COVID-free trial [Reuters]

Some of Germany’s biggest summer festivals are cancelled [Access All Areas]

CTS Eventim’s Slate Of German Music Festivals Canceled For 2021 [Celebrity Access]

No ‘Summer Of Reunion’ As Major German Festivals Cancel 2021 Editions [Pollstar]

The continued delay in returning to live physical events raises challenges for the tradeshow and trade fair industry. 60% of the world’s tradeshows happen in Germany, and many are eager for them to return. However, opinion columns across the country express trepidation about Germany’s dependence on physical tradeshows, and their continued viability past the pandemic.

Das Vermieten von Quadratmetern hat sich überlebt – Messen brauchen neue Geschäftsmodelle [Handelsblatt]

Messe und Congress Centrum Halle Münsterland im Lockdown: Hier die Leere – dort die neuen Formate [MZ]

Berlin muss sich Alternativen zu Kongressen überlegen [Berliner Morgenpost]

InEvent Fest: This week some of our team has been checking out the InEvent Fest, an online event hosted by InEvent for #eventprofs. The community has been connecting over the best practices of how to market, monetize and produce online events and there have been some great takeaways.

One great reminder from The Event Mind’s Ashanti Bentil-Dhue reminds us all to plan for Murphy’s Law. She shares one of the biggest misconceptions about planning an online event— is that organizers shouldn’t underestimate the time it takes to plan a virtual event. She suggests organizing for virtual likely may take even more time than some physical events. Understand the risks involved, if a speaker pulls out, or if you have a technical glitch. Always plan for backups, and don’t expect everything to work as it did when you first tested it. Plan ahead.

Amazon makes a greater play for virtual events and experiences: Late last year Amazon launched “Amazon Explore” a portal for virtual experiences. It was in beta for a long time and it wasn’t open to everyone, but since then they’ve been building the platform and we’re getting a glimpse of what a virtual event experience might look like on behalf of one of the world’s biggest companies. Currently, Amazon is promoting “the new Spring Break” with virtual vacations and tours to some stunning destinations. For Women’s History Month, the company has launched a special showcase to support women entrepreneurs on their platform.

Amazon Explore Reviews 2021: Book Virtual Events, Experiences Online [Rolling Stone]

#EventTech:

 

How to do it:

Not to be missed:

 

That’s it for this edition of The Lookout! Don’t forget, you can subscribe to our weekly newsletter to always be updated on the news from the online event world! Read more edition of our newsletter here.

Going Anywhere With Nowhere and Spain’s Confident Return to Physical

The Lookout Newsletter #16

Written by:
Felix Josephi
PIRATEx Managing Director