Going Anywhere With Nowhere and Spain’s Confident Return to Physical
Happy Friday! I hope you have been having a great week. Here at PIRATEx, we’ve still been in production mode, with several events wrapping up this week and gearing up for more productions next week. We’ve been producing a real variety of events, from video productions for a corporate client to the Embedded World trade show, which welcomed nearly 14,000 attendees last week. I really love the creative challenge of the agency business and the variety of projects we have the opportunity to work on at the same time. But we also took the time to look at the new event platform and found Nowhere. It’s great, we’ll get to it later!
We’ve also been updating the Eventtech directory that launched last week. The team has added a bunch of new platforms since the launch, and you might just find one that is the right fit for your online event. Check them out here: 30 Platforms For Your Next Online Event That You Might Not Have Tried Yet!
We’d appreciate any suggestions to help make this resource more useful for you!
Outside of PIRATEx, there have been a ton of things happening in the online event world. Let’s get to it!
Spain is ready to return to physical, Germany not so much: Last week, we learned how Barcelona’s ISE fair was planning to go forward at the beginning of June. It is clear the confidence to return to live events is high in Spain, as Barcelona looks to begin hosting live music events very shortly. In Germany, the country is experiencing a third wave of Coronavirus. While many would like to return to live events here, it appears that a plan to return to physical is will take some more time. This week, several of the country’s significant outdoor music festivals announced summer cancellations, and the return to in-person tradeshows remains yet to be announced.
Some of Germany’s biggest summer festivals are cancelled [Access All Areas]
CTS Eventim’s Slate Of German Music Festivals Canceled For 2021 [Celebrity Access]
The continued delay in returning to live physical events raises challenges for the tradeshow and trade fair industry. 60% of the world’s tradeshows happen in Germany, and many are eager for them to return. However, opinion columns across the country express trepidation about Germany’s dependence on physical tradeshows, and their continued viability past the pandemic.
Berlin muss sich Alternativen zu Kongressen überlegen [Berliner Morgenpost]
InEvent Fest: This week some of our team has been checking out the InEvent Fest, an online event hosted by InEvent for #eventprofs. The community has been connecting over the best practices of how to market, monetize and produce online events and there have been some great takeaways.
One great reminder from The Event Mind’s Ashanti Bentil-Dhue reminds us all to plan for Murphy’s Law. She shares one of the biggest misconceptions about planning an online event— is that organizers shouldn’t underestimate the time it takes to plan a virtual event. She suggests organizing for virtual likely may take even more time than some physical events. Understand the risks involved, if a speaker pulls out, or if you have a technical glitch. Always plan for backups, and don’t expect everything to work as it did when you first tested it. Plan ahead.
Amazon makes a greater play for virtual events and experiences: Late last year Amazon launched “Amazon Explore” a portal for virtual experiences. It was in beta for a long time and it wasn’t open to everyone, but since then they’ve been building the platform and we’re getting a glimpse of what a virtual event experience might look like on behalf of one of the world’s biggest companies. Currently, Amazon is promoting “the new Spring Break” with virtual vacations and tours to some stunning destinations. For Women’s History Month, the company has launched a special showcase to support women entrepreneurs on their platform.
- Nowhere is a virtual events platform that replicates the feel of in-person events [Timeout] This Nowhere platform is great and is really immersive.
- Virtual events platform Hubilo to launch London base after COVID pivot [Business Cloud]
- Banzai raises $15M as investors pour cash into virtual event platforms [Geekwire]
- HeadBox launches hybrid event audit [Exhibition News]
- Bizzabo Recognized As A Leader In B2B Marketing Events Management [Martech Series]
- Balloon is turning boring virtual events into stimulating social experiences [Mashable]
How to do it:
- The problem isn’t event technology – events were already broken. We need creative event design [Diginomica]: Really good read for event organizers to get you thinking. You might think you’re producing creative events. But there is always room to improve.
- How Discord can be used as a conference platform [The Post-Facebook Communities podcast]
- Streaming-Studio: Die Wahl der richtigen Location [Event Partner]
- Digital Stage Design: Tipps für gelungene virtuelle Events [Invidis]
- Meetings and events reinvented for a new era [Business Traveller]
- How virtual events powered by artificial intelligence is here to stay [Financial Express]
- Hybrid Meetings: Prepping Speakers, Evaluating Tech Platforms [Meetings Net]
- Virtuelle Messen: «Man geht nicht digital ein Bier trinken» [Persoenlich]
Not to be missed:
- MEA Restrictions on Online Events Reflect ‘New Level of Paranoia on the Part of Indian State’ : Virtual academic conferences under threat in India, due to “national security” concerns. The move worries digital event planners in other sectors
- Stats: 81% of Americans Miss In-Person Meetings and Conventions [Meetings Spotlight]
- £30,000 funding needed to help push for a Sustainable Events Industry by 2050 [Access All Areas]
- Crystal-gazing into the future of events: Six disruptive technology trends to watch out for [Virtual Events Institute]
- Sustainability will be top of the agenda post-COVID-19 [The Meetings Show]
- The boom after the Zoom [Conferences and Meetings World]
- Dutch dance lovers offered lockdown relief at test event [Reuters]
- The autistic bliss of Zoom [VentureBeat] Great read for managers with neurodiverse employees
- Why the $1.1 Trillion Live Events Industry Is Pivoting to Vaccine Logistics [Marker]
- Hamburg Games Conference rüstet sich für die erste Multiplayer-Online-B2B-Veranstaltung am 16. und 17. März und fügt “Speed Dating”-Netzwerkveranstaltung für Teilnehmer hinzu [Pixel]
That’s it for this edition of The Lookout! Don’t forget, you can subscribe to our weekly newsletter to always be updated on the news from the online event world! Read more edition of our newsletter here.
The Lookout Newsletter #16
PIRATEx Managing Director