11 Online Event Marketing Platforms to Jumpstart Your Event Marketing
With more than 360+ solutions, our Eventtech Directory is filled with tons of platforms and tools that can help you produce a great online event. Everything is organized in 17 different categories to help you find the perfect software for the discerning event organizer, whether you’re looking for a Networking tool or an All-in-One platform to host your event. Today, we’ll take a deeper look at the Event Marketing Platforms category and share some more details about the different solutions that we found.
Why an Online Event Marketing Platform?
You might ask yourself: what are online event marketing platforms? These are tools that make promoting your event easier, by focusing on increasing the reach of your event reaching a new audience, increasing ticketing sales, and building a community around your event.
While the switch to digital events is often seen as a great way to reach a broader audience, it creates a new issue: how to connect with all those new target groups that could be interested in the event?
Whether for in-person, virtual, or hybrid events, you need to find the best medium to connect with your prospective audience. Event marketing can take many forms – from email marketing, Google ads, or even social media communication. This is where event marketing platforms come in. These tools can help you boost your marketing campaign and promote your event more effectively. Most of them can be integrated with a CRM and sales engagement software to help your team keep track of the KPIs of your campaigns.
How Do These Platforms Work?
Just as there are many forms of digital marketing, each platform has its focus to help you promote your event. Here are five features that you will commonly find.
Email Marketing is the most basic strategy when it comes to promoting your event. Email Marketing platforms let you import your contact list from your CRM and send automated emails to participants to keep them updated on your event.
Social Media Marketing
Another way to reach your audience is through social media channels: Some event marketing solutions help you increase your visibility on different social platforms by helping you set up powerful ads or by scheduling posts on the platform.
Creating a community is a great way to interact with your audience, increase customer loyalty, and build an engagement around your brand that will increase your event visibility.
One of the most common ways to promote your event is to run paid campaign advertising to increase awareness about your event and increase registrations.
Landing Pages and Search Engine Optimization
Creating a landing page for your event is a great way to create awareness for your event and drive registration with a dedicated call-to-action. Some tools allow you to build a branded landing page for your event to immerse potential attendees in your universe. Many also have tools that will increase SEO rankings of your pages to drive more traffic.
11 Online Event Marketing Platforms You Should Try
While many All-In-One Platforms or Event Management Tools found in our directory have some event marketing features already integrated, here are some solutions that primarily focus on marketing your event.
Audience Republic is a powerful event marketing tool that aims to increase ticket sales to your event by amplifying word-of-mouth. The platform’s features include the creation of campaigns with gamification and rewards features for your audience, as well as customer data gathering allowing you to get insights on your attendees. Additional features include targeted messaging via Email, Sms and other messaging application.
This application aims to increase exhibitors’ reach at a trade fair by providing a platform where trade show attendees can view special deals and giveaways by exhibitors. By promoting freebies directly to trade fairs attendees, the application bridges the awareness gap between exhibitors and attendees and increases the interaction at the exhibition booths.
Banzai is an online platform that helps organizers reach target audiences and increase your event awareness. Banzai Reach focuses on brand awareness and increasing sales opportunities. Banzai Virtual is an all-in-one event success platform to help you organize virtual and hybrid events
Circa is an event marketing platform built to support event marketing teams producing hybrid and virtual events. They have many features such as sales influence tracking from virtual event sponsorship, registration forms customization, registration tracking, and engagement tools. One of the features we like is the option to integrate events and webinars with your existing CRM tools, allowing you to personalize your sales outreach, syncing with your existing software solutions.
This event marketing tool focuses on four main areas of marketing: email marketing, e-commerce, Websites, and social marketing. They also offer a possibility of integration with Eventbrite in order to support your planning, ticketing, registration and organization of online events.
Events.com has long been known for its virtual event calendar, which is designed to get the word out about your online events. The event marketing features of Events.com allow event marketers the chance to promote events via EveryAd’s marketing campaign, create a marketing strategy built on your needs and increase your ticket sales. There is also the possibility to list your event on multiple event calendars thanks to SpinGo’s calendar Network.
Evvnt is a listing service that promotes your event and increases registration and ticket sales. With just one event submission on the Evvnt platform, your event can be listed on multiple local news, media sites and event calendars, which contribute to increasing the event awareness and drive more sales.
With their event marketing and event management features, Localist helps organizers to increase attendance, build awareness and create a community around your events. The full suite of solutions includes event listing features, email and social media communication features. There is also the possibility to build branded landing pages to immerse your attendees in your universe.
Focusing on your community is another key aspect event marketing platforms focus on. Luma is a tool that works to understand your community so that you can work on building it. You can create bespoke landing pages for your events, send newsletters, collect community feedback and gather rich insights on your community and connections.
Odoo sas many interesting features to promote an online event. They have several sales-oriented features that focus on increasing tickets sales and event sponsorship sales. oDoo allows organizers to cross-promote events on different channels via automated email campaigns, social media marketing or SMS text messages.
This powerful event marketing platform provides a complete solution to drive event performance. Event organizers and producers can create custom and branded event pages, send branded emails to promote your event, and gather tons of analytics on your target audience along the way. Splash’s full suite of services are designed to optimize every touchpoint that your audience has with your event.