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Event Agency Cologne / Eventagentur Köln / Event / Events

Modern Event Agencies / moderne Event-Agenturen

Events Industry

Event Production Trends: How Modern Event Agencies are Redefining Event Management

Nov 21 |

Reading time 4 minutes

In an era of deepfakes and AI-generated content, something remarkable is happening: live events are becoming more valuable, not less. Modern event production agencies are no longer just coordinators of logistics – they’re architects of authentic human experiences. As the digital world becomes increasingly saturated with artificial content, event management is undergoing a revolutionary transformation, […]

End Of Year Events / Strategische Events zum Jahresende für Unternehmen

Events Industry

Beyond the Holiday Party: Strategic End of Year Events for Businesses

Nov 5 |

Reading time 6 minutes

As the year winds down and the festive season approaches, businesses often default to planning the annual holiday party. While these gatherings are great for team bonding, they may not necessarily contribute to your company’s growth or strategic goals. But what if the end of the year presented an opportunity to organize corporate December events […]

AI in the Event Industry | KI in der Eventbranche

Events Industry

The Rise of AI in the Event Industry: Revolutionizing Experiences

Oct 15 |

Reading time 5 minutes

In an era of rapid technological advancement, Artificial Intelligence (AI) has emerged as a game-changer across various industries. The event industry, known for its dynamic nature and constant evolution, is no exception. As we navigate through 2024, AI is not just a buzzword but a transformative force reshaping how events are planned, executed, and experienced. In […]

conscious conferencing / Die Essenz von bewusster Konferenzplanung & Konferenzmanagement

Events Industry

Conscious Conferencing: A Paradigm Shift in Event Management

Mar 22 |

Reading time 4 minutes

In the modern era, where environmental consciousness and social responsibility are at the forefront, the concept of conscious conferencing has emerged as a transformative force in the event management industry. Conscious conferencing goes beyond traditional event planning, incorporating a holistic approach that encompasses environmental sustainability, inclusivity, and diversity. It is about creating events that not […]

Dein Event, nur Besser, Your event Only better. Better events

Events Industry

Beyond "Good Enough": It's Time For Better Events

Mar 1 |

Reading time 4 minutes

Welcome back! It’s been a while since we last connected through The Lookout, and what a whirlwind year it’s been in the event industry. Remember the last topic we discussed in 2023? Phygital – physical events with captivating digital elements. I was convinced it would become the main focus in the events’ industry, rather than […]

Best of Events & event tech

Events Industry

Best Of Events: Everything Old Is New Again | Event tech

Jan 13 |

Reading time 4 minutes

Each year, the big “Best of Events” show in Dortmund brings together the industry’s top suppliers, producers and service providers to showcase what’s hot when it comes to live communications. Held in January, it’s always a timely show to set off the year’s events and get a good sense of what to expect from the […]

Phygital events in 2023

Events Industry

It's 2023: Time to Get Phygital!

Jan 9 |

Reading time 4 minutes

January is an exciting time. New beginnings and a new start for many. We are eagerly anticipating the upcoming spring season of events with planning well underway. For us– there’s one big word that seems to characterize the experiences we’re building in 2023: phygital. A portmanteau of physical + digital = phygital refers to events […]

Wrong 2022 event predictions

Events Industry

2022 Event Industry Predictions: What We Got Wrong

Dec 30 |

Reading time 5 minutes

As we say goodbye to 2022, the event industry finds itself in an interesting place. Thankfully, it’s remarkably more hopeful than 12 months ago, when Covid was canceling the early event dates off the calendar and throwing venues into disarray. The pandemic feels very distant. But the past years have shown us anything can happen. […]

Eventtech: no more event attendance as a zebra - Veranstaltungsbesuche als Zebra

Events Industry

Eventtech: No More Event Attendance as Zebras

Dec 23 |

Reading time 6 minutes

A few weeks ago, there was a sad announcement from the creators of Skittish, to say that one of the most unexpected, and glorious event platforms to come out of the pandemic would be closing down. Sadly it will no longer be possible to attend an event as a zebra, or a wildebeest, or a penguin. (You’ll just […]

December 2022: great rebound and reset of the event industry

Events Industry

2022: the Great Reset or Great Rebound of the Event Industry

Dec 16 |

Reading time 4 minutes

To know where the event industry is headed, I think it’s important to spend time outside the “event bubble”. To serve your customer, you need to understand their needs as well as your own. And when you look at the tech industry, the latest announcements have shown a reckoning— layoffs, more layoffs, and even more layoffs alongside chaos at digital […]

Accessible and inclusive events / inklusive events

Events Industry

Inclusive Events: What #KeepFestivalsHybrid Really Means

Oct 28 |

Reading time 7 minutes

Late last year, author Penny Batchelor and publisher Clare Christian launched the #KeepFestivalsHybrid initiative, a call to action for literary festivals to continue offering online attendance for book events to accommodate those with disabilities, chronic illnesses, who just couldn’t pay to attend or were excluded from participating due to social anxiety. The campaigners argued a […]

Event platform

Events Industry

Eventtech: Why We Passed on Your Event Platform

Oct 14 |

Reading time 4 minutes

Maybe you’ve seen it in your inbox. The sparkling red notification icon hovering over your Linkedin In-mailbox, alerting you to an exciting new partnership opportunity from the next greatest thing in event technology. Each time the notification appears, there’s a bit of excitement, suggesting the possibility of a genuine opportunity. But nearly always, it’s another […]

5 Thesen zur Zukunft digitaler und hybrider Events // 5 Theses on the Future of Hybrid and Digital Events

Events Industry

5 Theses on the Future of Hybrid and Digital Events

Oct 6 |

Reading time 5 minutes

The event industry has changed fundamentally since the beginning of the pandemic. Events have become more accessible to all utilizing digital formats. As venues begin to reopen, hybrid concepts are becoming more and more commonplace. But what does “hybrid” mean when it comes to events? What is the future of events going to look like? […]

Event Marketing Mistakes / Eventmarketing falsch gemacht

Events Industry

Event Marketing: What You're Doing Wrong

Sep 23 |

Reading time 4 minutes

I’ve been in a few conversations with frustrated organizers lately– concerned about event registrations and sluggish attendee signups. Many factors impact attendance numbers. Organizers often point to those outside their control — an imperfect market, busyness of prospective attendees, or a fragmented media landscape, where ads just don’t hit where they used to. This last […]

PIRATE Summit Fire

Events Industry

Events: the “Why” of How We Gather

Sep 9 |

Reading time 5 minutes

It’s no secret at PIRATEx that we’re huge proponents of digital events. Digital events transformed our company when the pandemic hit, and even made some question if we had walked away from producing on-location events entirely. That’s certainly not the case. Digital and physical events are not alternatives. Instead, they should be seen as complements […]

A multiverse of Metaverses with JOURNEE. In the image: Close up of a man typing on a laptop with neon lights in the background / Multiversum von Metaversen

Events Industry

A Multiverse of Metaverses: the Future of Events Is Here!

Sep 2 |

Reading time 5 minutes

Earlier this summer, I took a journey to the future of events. Or more accurately, a JOURNEE, courtesy of “the beautiful Metaverse” company itself. Journee develops immersive digital environments and experiences for brands inside bespoke creative worlds. These settings are engaging and interactive, inviting visitors to play and explore. Despite their description as “metaverses” what […]

Audience in the metaverse / Publikum im Metaversum

Events Industry

When Your Fear Means Your Audience Misses Out...

Aug 26 |

Reading time 6 minutes

It’s been a minute. Where has summer gone? No matter your audience or industry– as we expected, this has been one non-stop season of events. September and October are no different. It’s exciting for event producers (we’re gearing up to produce one of the hottest parties during DMEXCO next month—if you’d like to join us […]

Event tech in 2022 / Markt der Veranstaltungstechnik. In the image: compputer programmer working on code appearing in augmented reality

Events Industry

Summer 2022: A Reckoning for Eventtech

Jul 8 |

Reading time 6 minutes

As predicted, the summer event calendar has been busy. Jam packed with festivals, conferences and expos, everyone’s been making the most of a return to ‘normalcy’. Some are breaking expectations on attendance. What do these events have in common, besides a shared calendar date? They’re largely running in person. Only a few of these are […]

Event data diversification /. Über Daten und Diversifizierung

Events Industry

On Data and the Diversification of Events

Jun 10 |

Reading time 6 minutes

I was asked recently about my thoughts on the newest event concepts and brands that have caught my eye lately. It’s a tricky question to answer. The tough economic climate for events over the past years has led to considerable consolidation in the industry. Under those constraints, there is little appetite (or cash reserves) for experimentation, […]

Event Attendee Experience / Erfahrung geht vor Ergebnis

Events Industry

Experience Over Outcomes: Are Your Attendees Getting What They Came for?

May 27 |

Reading time 4 minutes

70,000 sold out tickets and the large crowd of attendees pictured patiently waiting to enter Hamburg’s OMR-Festival last week sent a message that didn’t take a “marketing rockstar” to figure out: Event goers are craving the physical experience. From an outsider’s perspective, OMR delivered. The event’s organizers produced an event heavy on content, experience and […]

Events like 2019? Your attendees aren’t buying it!

Events Industry

Don't Plan Your Events Like It's 2019 Again!

May 13 |

Reading time 8 minutes

I’ve noticed a really familiar feeling with many events taking place this season. But that’s not always a good thing. As events return in person, I’m finding some event concepts appear very similar to when they last took place in a physical format. While attendees are excited to meet in person, once inside, the content […]

How can your event have a lighter impact on the environment

Events Industry

Help Your Events Have a Lighter Impact on the Environment

Apr 22 |

Reading time 6 minutes

Every year since 1970 April 22nd has been recognized as Earth Day. It’s a date that for some is unfortunately easily passed over, given all of the other commitments and pressures that we all face. It’s understandable– the scale of the climate emergency is staggering. But in this monumental effort, we are all in this […]

Event Staffing crisis / Personalmangel bei Veranstaltungen

Events Industry

The Event Staffing Crisis Is Real...

Apr 8 |

Reading time 5 minutes

Things are looking a little bit different in the calendar these days. Event managers who were waiting weeks while events were rescheduled over the winter are now seeing 1, 2, 3, events taking place on the same day. The change of pace is fast and furious, with all hands on deck. Despite the buzz of […]

Lesson on Digital events vs Physical events by Barrett-Jackson / digitale events und Petrolheads

Events Industry

What Can ‘Petrol-Heads’ Tell Us About Events in Spring 2022?

Apr 1 |

Reading time 5 minutes

Events are back. For anyone hesitant about the return of in-person events (despite high covid infection numbers, event staff shortages, instability with suppliers, possible new energy rationing, etc…) you’d struggle to find a more positive sign than last week’s Techno Classica in Essen. After two years, one of the world’s largest gatherings for automotive enthusiasts filled all […]

The Events industry unites in support for Ukraine

Events Industry

The Events Industry Unites in Support for Ukraine

Mar 11 |

Reading time 7 minutes

“[l]et’s just not continue life-as-usual, it is not.” InEvent’s Pedro Góes summed up the prevailing mood perfectly in the above statement, which accompanied a post offering remote positions to those affected by the crisis in Ukraine. Despite some incredibly positive news for the event industry this week, and lots and lots of successful in-person events […]

Prevent the clash of Generations at your hybrid event with the Generation Z incoming

Events Industry

How To Prevent the Clash of Generations at Your Hybrid Event?

Feb 25 |

Reading time 5 minutes

As we reach the end of February, the trepidation that many organizers felt at the height of the omicron wave in December feels like a distant memory. Next week, one of the first European casualties of the Covid pandemic, MWC is set to resume in person and on time as scheduled. Physical events have begun […]

Metaverse events in 2022

Events Industry

Metaverse Events in 2022: Our Takeaways

Feb 11 |

Reading time 6 minutes

If you’re looking for a good metaphor for the events industry in 2022, you’ll try hard to find a better example than this week’s Samsung Unpacked. Samsung’s regular flagship event brought their audience to the metaverse for an experience some have called, “rushed and incomplete” and plagued with “tech troubles”. Frustrated attendees took to Twitter […]

What is the meaning of hybrid in 2022

Events Industry

What Is the Meaning of Hybrid in 2022?

Jan 28 |

Reading time 6 minutes

One of the biggest themes of the last year was the absolute explosion of the term “hybrid events”. Its ubiquity online often led to confusion amongst event organizers. We found many looking for a specific, concrete, “hybrid event” concept they could apply to their physical event in order to “make it digital”. Despite being advanced […]

Events in 2022: the pandemic continues with event cancellations and postponments / 2022 Veranstaltungsbranche

Events Industry

Events in 2022: Ballooning Costs, Cancellations and Staff Shortages

Jan 21 |

Reading time 5 minutes

CES modifies their “in-person footprint”. Hannover Messe postponed. Agritechnica? Not until November 2023. You know what they say about best-laid plans, right? Even with the highest of hopes and most certain of planning, things can go awry. Many organizers were committed to returning to in-person events in 2022. But as the calendar turned to 2022, […]

Get ready for 2022 in the event industry

Events Industry

Make Your Own Adventure in 2022!

Dec 17 |

Reading time 8 minutes

There’s something about the end of the year, closing the books and clearing the last tasks that tend to put many of us in a reflective mood. But for some key event industry insiders, rather than looking back, they’re fully focused on what’s ahead. And for some, it comes with a high degree of confidence […]

What's your 365 strategy when it comes to online events? / 365-Strategie

Events Industry

What’s Your 365 Strategy for Your Events?

Dec 3 |

Reading time 5 minutes

What is the real contribution of events? Phil Soar’s recent columns in Exhibition News have encouraged many in the event and exhibition industry to think hard about this question. His pieces playfully, but pointedly push event and exhibition organizers to unpack their value proposition for their stakeholders, beyond serving as the regular venue and meeting place […]

Covid-19’s latest impacts on the Event Industry

Events Industry

The Event Industry Is Changing Again...

Nov 19 |

Reading time 6 minutes

I had a nice essay planned for this week’s edition of The Lookout. But as the news unfolded over the past days, I realized I couldn’t ignore the elephant in the room. I might have seen it coming. Especially while walking through the scene playing out on the streets of Cologne last Thursday, as I […]

Everything that eventprofs can learn from Twitch when it come to user engagement

Events Industry

What Eventprofs Can Learn from Twitch

Nov 12 |

Reading time 6 minutes

Keeping an audience of over 700,000 participants engaged for more than 50 hours straight? For many event professionals, it might seem like a daunting prospect. But earlier this month, the French livestream event ZEvent did just that and set a new world record for charity fundraising on Twitch at the same time. ZEvent 2021’s livestreamers […]

The future of digital events, is it over yet? Ist die digitale Zeit mit der Rückkehr zu physischen Veranstaltungen schon vorbei?

Events Industry

The Future of Digital: Is It Over?

Nov 5 |

Reading time 6 minutes

The brightly colored boxes, popping stage lights and giant arena were instantly recognizable. It didn’t take long when scrolling through my social media feed over the past days to come across posts from attendees showcasing their experience at the world’s biggest tech event. Web Summit has just welcomed 42,751 in person visitors to Lisbon this […]

Header image of The Lookout All News Online Events and Virtual Events on inclusive events / inklusiven Veranstaltung und Digitale Option

Events Industry

Can Your Event Be Inclusive Without a Fully Digital Option?

Oct 29 |

Reading time 5 minutes

This weekend, the COP26 Climate Change Conference begins in Glasgow. It’s taken a particular interest not only because one of the largest in-person global events to return since the pandemic, but also due to the climate focus. Delayed over a year due to the pandemic, the organizers were adamant the event would be held in person […]

Header image of The Lookout All News Online Events and Virtual Events on virtual venues and innovation / Virtuelle Veranstaltungsorte müssen innovativ bleiben!

Events Industry

Why Virtual Venues Need to Keep Innovating!

Oct 22 |

Reading time 5 minutes

“I’m at the bar,” he wrote. “No, I’m at the bar.” I typed back furiously in Slack. I scanned the 3D avatars around me. “I can’t see you anywhere!” I was trying to meet one of my colleagues at a virtual event. We decided for our avatars to meet up at the bar space to […]

Header image of The Lookout All News Online Events and Virtual Events on Revisiting our 2021 Event Predictions / 2021 Veranstaltung Prognosen

Events Industry

Revisiting Our 2021 Events Predictions

Oct 15 |

Reading time 5 minutes

We’re now well into the beginning of Q4 and the news from the industry this week has me reminiscing about this point in time last year. It was around this time last year when we began to put together some of the predictions of what we could expect for 2021. At that time, the pandemic […]

Header image of The Lookout All News Online Events and Virtual Events on In-Person trade fairs are back but everyone stays on zoom / Live-Events und Messen sind zurück, aber alle bleiben bei Zoom

Events Industry

In-Person Trade Fairs are Back but Everyone Stays on Zoom!

Oct 8 |

Reading time 5 minutes

It’s now been a month since in-person events and trade fairs have received the go-ahead in all German states, and everywhere you look, it seems something is happening. Things feel decidedly differently, and it’s not just the weather (or the election). The renewed optimism from many of the large event organizers and the fairs going […]

Header image of The Lookout All News Online Events and Virtual Events on hosting events in the metaverse

Events Industry

Ready to Host Events in the Metaverse?

Sep 24 |

Reading time 6 minutes

This summer, Facebook’s Mark Zuckerberg shared that his social networking company is positioning itself to become a “Metaverse company”. The announcement was met with both criticism and acclaim. Far more responded in bewilderment. What is the “metaverse” anyway? [This might help] But the more observers uncovered, the more they realized that many of us already […]

Header image of The Lookout All News Online Events and Virtual Events on Mobile Event App / Mobile Veranstaltungs-App

Events Industry

Mobile Event App - Do you need one?

Sep 20 |

Reading time 4 minutes

When it came to choose an eventtech platform for our recent PIRATE Live event, there was one feature that I wasn’t particularly concerned about: a mobile event app. I am completely sold on the idea of a mobile event app for hybrid events, when your attendees are split between a remote and an in-person location. […]

Header image of The Lookout All News Online Events and Virtual Events on the exhibition industry and attendees' empowerment/ Die Supermacht der Online-Veranstaltungen.

Events Industry

Why Online Events Increase Attendees' Empowerment?

Sep 10 |

Reading time 5 minutes

September has marked the reopening of trade fairs in all 16 German states– and fairs across the country have been busy welcoming back attendees. As 20,000 visitors are expected to attend the “Americana” fair in Augsburg this week, it really begins to feel that the exhibition industry in Germany is back in person and making […]

Header image of The Lookout All News Online Events and Virtual Events on the measure of events and online platform / Veranstaltungsbranche

Events Industry

What Is the Real Measure of Events in 2021?

Sep 6 |

Reading time 5 minutes

This week I received a call on my personal number with an invitation to attend an upcoming industry event. The caller excitedly shared they would be waiving the entrance fee (just over 300 euros), because “we’d like to get more people in the room”. Everything about the exchange was awkward, from the unprompted call (how […]

Header image of The Lookout All News Online Events and Virtual Events on Virtual reality

Events Industry

How To Keep Events Human Despite the Tech?

Aug 27 |

Reading time 5 minutes

A question I’m often asked, goes along these lines, “What’s the best event platform to use?” All event organizers will know that this question is impossible to answer. You’ll know the many variables that go into your final decision, depending on your concept, scope, goals and budget. The decision is further complicated by the fact […]

Header image of The Lookout All News Online Events and Virtual Events on Experimental Event Strategy und experimentieren

Events Industry

Experimental Event Strategy is Everything!

Aug 20 |

Reading time 5 minutes

One week to go. For event organizers, you’ll know what this moment feels like. The anticipation that’s been building, the tasks, to-do lists, and checks and the rechecks. The entire process to get to this point, and the seemingly zillion things left still to do. And there’s this thing with events, that no matter how […]

Header image of The Lookout All News Online Events and Virtual Events on The Delta Variant and the return of trade fairs

Events Industry

Lessons from Samsung & Delta Variant vs Trade Fairs

Aug 13 |

Reading time 6 minutes

For event nerds, some of the most important events we looked forward to were the yearly launch events by those big tech brands– Apple, Google, Microsoft… Alongside the products they present, these events showcase some of the latest innovations in event design and production. As the tech launches successfully moved online, the high production value […]

Header image of The Lookout All News Online Events and Virtual Events on event attendees data

Events Industry

Who Owns Your Attendees' Data and What Are They Doing With It?

Aug 6 |

Reading time 6 minutes

This tweet by Paul Graham this week caught my attention and it made me think a lot about the changes the events industry has faced over the last 16 months. Event technology has fundamentally changed the relationship between event organizers and their participants, sponsors and attendees. Before the widespread adoption of online event platforms, attendees tended […]

Header image of The Lookout All News Online Events and Virtual Events - Back to physical events

Events Industry

Back to Physical Events: How Aligned Are Event Agencies and Corporates?

Jul 30 |

Reading time 5 minutes

There’s an interesting trend that’s clear when reading about and following the event industry’s reactions to the pandemic. Over the last year, there’s been an overwhelming narrative about the importance of “returning to physical”. I certainly understand it – our agency’s signature event has been called the European version of “Burning Man”. We’ve heard, there’s […]

Header image of The Lookout All News Online Events and Virtual Events on Zoom new All In One Platform

Events Industry

Zoom: Bull in the China Shop or Elephant in the Room of Virtual Events?

Jul 23 |

Reading time 6 minutes

In May, Zoom quietly announced their own All-in-one Event platform was coming. At the time of the announcement, at the cusp of summer, many event professionals were not thinking of online events. Instead, we were looking excitedly to moving towards the return of physical events, the easing of restrictions, and hopefully the lessening of the […]

Header image of The Lookout All News Online Events and Virtual Events on Eco-friendly and Sustainable Events

Events Industry

Let's Stick with Sustainable Events for Good!

Jul 19 |

Reading time 5 minutes

It’s been a wet and wild week for us here in North Rhine-Westphalia. The once-in-a-generation flooding that has taken place over the last days here and in our neighboring region, as well as the very real cost to human lives that has been felt, has all of us thinking of the climate emergency. Just as […]

Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Events Industry

Events Industry

Hot Event Summer for the Events Industry!

Jul 2 |

Reading time 7 minutes

This week has marked the first full week of summer (in Europe) and also, with the increasing temperatures, also a raising of spirits. The change of the season has accompanied some real optimism in the events industry, that even a tepid response to Mobile World Congress couldn’t dissuade. “Given the choice, would I have put […]

Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Hybrid event experience

Events Industry

Do We Value Efficiency Over Experience?

Jun 25 |

Reading time 6 minutes

I hope you’re having a great week! Here in Europe, we saw the return of the region’s first large scale tech conference (VivaTech) last week, and the enthusiasm continues to rise for hybrid events this fall. The outcomes of VivaTech shows the potential of a hybrid event at its best: The production welcomed over 400 […]

Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Virtual Trade Fair

Events Industry

Producing Our Biggest Virtual Trade Fair to Date

Jun 18 |

Reading time 6 minutes

First of all, this has been a huge week for the events and experience economy world so this email is packed! And it has also been a huge week for us, producing our biggest virtual trade fair to date – here are the facts: 2 days, 1,700+ sessions in 22 live streams amounting to a […]

Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Mobile World Congress

Events Industry

LinkedIn Event Ads & a “Zombie” Mobile World Congress?

Jun 7 |

Reading time 5 minutes

The announcement on February 12, 2020 sent shockwaves through the event industry. It was of course, the notice that Mobile World Congress, the world’s flagship tradeshow event for mobile handsets and telecommunications would be cancelled due to the coronavirus pandemic. The move was considerable, as MWC attracts over 100,000 attendees from 200 countries. At the […]

Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Driift livestream issues

Events Industry

Livestream Issues of Event Organizers Driift

May 28 |

Reading time 4 minutes

Picture this: you’ve planned your event, booked the headliners, and set the stage. The registrations have been flying in, and the media has covered your event with anticipation. Each of your checkpoints are hitting flawlessly, your tech checks have all passed with no issue. The time has come, and you are ready to hit “go” […]

Header image of The Lookout All News Online Events and Virtual Events Zoom Events and Discord Virtual events updates

Events Industry

Zoom Events & Discord for Virtual Events

May 21 |

Reading time 5 minutes

Is it what you’ve been waiting for? Zoom just announced “Zoom Events” – a brand new product to offer event organizers of all sizes an end to end solution for unique online experiences. The platform will launch this summer and aims to combine the reliability of Meetings, chat and video Webinars to allow event professionals […]

Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions

Events Industry

Online Eurovision Village & Hybrid Events Productions

May 17 |

Reading time 4 minutes

Next week is a special one that I’ve been waiting for for over a year– it’s the return of the Eurovision Song Contest! Last year’s live event in Rotterdam was cancelled due to the pandemic, but it’s returning with a splash this year– in a hybrid format. As an event organizer, Eurovision is something I […]

Header image of The Lookout All News Online Events and Virtual Events on NTFs and Virtual events

Events Industry

NFTs & Online Events: Real or Virtual Event Hype?

May 10 |

Reading time 3 minutes

Have you heard of NFTs? The acronym has been everywhere lately, but do non-fungible tokens have a role to play in virtual events? With so much expansion in the virtual event space over the last few months, it’s no surprise that these one-off digital assets could have big implications for online events. From ticketing to […]

Header image of The Lookout All News Online Events and Virtual Events on Online Music Festival and Eventtech updates

Events Industry

K-Pop Learnings and Online Music Festivals

May 3 |

Reading time 4 minutes

When putting together The Lookout this week, this article on the endurance of virtual concerts in K-Pop really resonated. It might be because we’re in the middle of producing our first live music festival, or because the impact of online music festivals throughout the pandemic has been huge (see A Chinese Pop Group Broke BTS’s […]

Header image of The Lookout All News Online Events and Virtual Events on the climate week

Events Industry

The Climate Week Ends but the Efforts Don’t Stop!

Apr 23 |

Reading time 3 minutes

We’re back again with another installment of the Lookout, our weekly newsletter on the future of events, event technology and the experience economy. This past week we and more than 170 other global companies have been part of the LFCA Time For Climate Action week. This group effort was directed for consumers and businesses to once […]

Header image of The Lookout All News Online Events and Virtual Events on the eventtech landscape map from april and the Hannover Messe learnings

Events Industry

Eventtech Landscape Map & Some Hannover Messe Learnings

Apr 19 |

Reading time 3 minutes

Hi there, it’s Felix again with a new issue of The Lookout! We’ve been busy over here at PIRATEx, but the industry hasn’t been slowing down either. Here’s what’s been on my radar, and what you won’t want to miss from the events world this week. We’ve launched the latest Eventtech Landscape. This week PIRATEx […]

Header image of The Lookout All News Online Events and Virtual Events - Virtual format, little hope for physical events, community-based business models

Events Industry

Little Hope for Physical Events and More Community-Based Business Models

Apr 9 |

Reading time 4 minutes

Welcome to a new issue of The Lookout! As we move into Q2, it really feels that the event world is moving fast these days. Here’s what I’ve been thinking about when it comes to the events world– and the trends and topics you should keep on your radar– Spoiler: I talk a lot about […]

Header image of The Lookout All News Online Events and Virtual Events - Eventtech Directory

Events Industry

The New Eventtech Directory, Hopin’s Big Raise and the New Microsoft Mesh Platform!

Mar 5 |

Reading time 4 minutes

Welcome back to The Lookout! It’s been a great and busy start to March for PIRATEx. We’ve had a huge production week, putting together 5 different productions, in 3 different cities. For us, there is no better feeling than bringing an event from vision to reality and showcased to attendees from all around the world. […]

Header image of The Lookout All News Online Events and Virtual Events - Eventtech Landscape

Events Industry

The BIG Eventtech Landscape Is Here!

Mar 1 |

Reading time 4 minutes

Welcome back to The Lookout! I hope you’re having a great week. This week PIRATEx was proud to unveil our latest edition of the 2021 Eventtech Landscape Map for Online Experiences. Since the pandemic’s pivot to entirely online events, our team has been working hard to keep up with the latest eventtech developments. What […]