"The PIRATEx team supported us at our 1st Douglas Retail Media Summit. The concept, organisation and technical execution were excellent. The team communicates quickly and gave us great advice. The event was a great success and I can recommend PIRATEx without reservation."
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spoga horse Side Events.
High-end brand staging for the international equestrian elite. Transform the leading fair into your own brand experience in the heart of Cologne.
Market Leader Experiences
spoga horse
spoga horse
Off-site.
For three days Cologne is the global centre for equestrian trends and equestrian business. But the real value often emerges away from the large exhibition halls. We help brand teams welcome their partners and VIP clients in exclusive settings.
01
Brand Experiences
Let your brand live. We create experience worlds away from the spoga horse exhibition hall that excite the equestrian community.
02
Retailer Dinners
Bring key dealers and manufacturers together in an exclusive atmosphere. The best deals happen over dinner.
03
Product Launches
Showcase innovations in the perfect light. When the entire equestrian world is in Cologne, we ensure everyone talks about your new product.
Equestrian
Atmosphere.
We find locations that reflect the heritage and quality of your brand. In Cologne and the surrounding area we know the exclusive places that provide the perfect setting for the spoga horse week.
70+ Countries
spoga horse is highly international. We know how to cater for this audience.
Cologne Venues
Access to Cologne off-market locations that reflect the equestrian lifestyle.
Full-Service
From conception through guest management to technology. Stress-free for you.
Who is this for?
Who works with us?
Manufacturers & Brands
Saddle manufacturers, equipment brands, apparel labels. You're at spoga horse because your target audience is here. A side event gives you the opportunity to present new products in a setting that matches the ambition of your brand, not the general fairground.
Retailers & Importers
Three days of trade fair bustle are good for an overview. A dinner with the right manufacturer partners is better for concrete business. We build the right setting for your trade partner gathering.
Associations & Organisations
Equestrian associations and industry organisations who want to hold a member or partner gathering during spoga horse. All professionally organised with a personal atmosphere.
Eye-level collaboration
What our clients say.
"We know first-hand how complex the technical planning and execution of virtual events can be, and we're very glad it was always in good hands with you. It was a pleasure to work with you, develop ideas for our platform and run the event. Thank you for your advice, the great platform and the consistently friendly atmosphere in our meetings."
For HANNOVER MESSE 2024 we worked with PIRATEx for the first time and were immediately won over by the great team and professional collaboration! Both the design and execution of the startup stage programmes, and the wide range of tasks around students and young people, were handled brilliantly. Many thanks. We'd love to work together again.
SPOGA HORSE / FAQ
Frequently Asked Questions about spoga horse
When does spoga horse take place?
spoga horse takes place annually in September in Cologne at Koelnmesse. It is the world's leading trade fair for the equestrian industry, attracting buyers and brands from over 70 countries. For side events we recommend a lead time of at least 5-6 months.
What formats work best at spoga horse?
Curated retailer dinners and product launch events work especially well. The audience is knowledgeable, international and business-oriented. Smaller, targeted formats with the right guest list almost always outperform large events.
Can you work with non-equestrian brands at spoga horse?
Yes. We have experience with brands from lifestyle, nutrition, tech and services that are active in the equestrian space. What counts is whether your target audience is there and how we present your brand in a way that resonates with this community.
spoga horse
Experience.
The international leading fair for the equestrian industry is fiercely contested. We ensure your brand is not just seen, but experienced.
Cologne // September // Full-Service