The most valuable conversations at any conference don't happen on stage. They happen in a private room, at a dinner table, or in a venue that only a select few were invited to. We build those rooms.
Every major conference puts your target audience in the same city at the same time. That is not a logistics challenge — it is an opportunity that most companies waste by standing behind a booth and hoping the right people walk past.
A well-executed side event inverts that dynamic. Instead of waiting to be found, you create a moment that the right people were invited to attend — a moment they remember, talk about, and associate with you long after the main event has been forgotten.
"The side event is often where the real conference happens. We have built the rooms where the decisions were made."
A side event is a selective act. The fact that not everyone is invited is part of the value. We help you design the guest experience from the moment the invite arrives — so the exclusivity is felt before anyone walks through the door.
Conferences put thousands of people in the same building. Our job is to take the twelve that matter to you and give them a reason to stop, sit down, and actually talk. Timing and venue selection are everything.
Roadshows require consistency across markets, venues, and teams. We build the playbook once and execute it cleanly across every city — same quality, same feel, adapted to each local context.
Side events and roadshows come in many shapes. Here are the formats we execute most often.
When the main event is the occasion but the real business happens in a private room down the hall. We produce VIP dinners, executive briefings, and closed-door gatherings alongside the world's major conferences.
When leadership needs to be in front of key clients or partners across multiple cities. We handle end-to-end production for every stop — concept, venues, guest management, logistics.
A roadshow that puts a new product, brand, or story in front of the right audiences in the right markets. Activation formats that create genuine engagement rather than pass-through traffic.
At trade fairs and industry events, the people who matter most need a different experience from the general floor. We design hosted-buyer formats and VIP programmes that make that distinction count.
Not for everyone.
Exactly for the right ones.
A booth puts you among hundreds of competitors. A side event puts the people you care about in a room you control, in a setting that reflects your brand, at a moment when they are not rushing between sessions. The ROI on a well-executed side event typically outperforms any equivalent spend on floor space.
We build a production playbook for the first city that covers everything: concept, venue specifications, run-of-show, supplier briefings, guest communication templates. Each subsequent city runs from that playbook with local adaptations. You get consistency without rigidity.
Yes — and that is often the most valuable thing we do. The best private venues near major conferences book out months in advance. Our relationships and experience at events like Slush, DMEXCO, WebSummit, and Bits & Pretzels means we can access options others cannot.
For major conferences we recommend at least 10–14 weeks. For city-based roadshows, 8 weeks is workable for 2–3 stops, longer for broader touring. That said — if the timeline is tight, call us anyway. We are good at solving hard problems quickly.
Yes, completely. From the initial save-the-date through to check-in on the evening. We treat guest communication as part of the brand experience — every touchpoint is designed, not templated.
One conversation, one city, or a ten-stop roadshow — we start with your audience and work backwards. No generic formats, no agency templates.
Plan a side event
