Figma EMEA Exec Roadshow
An evening built around presentations and conversation
Figma brought customers and employees together in Frankfurt for its EMEA Exec Roadshow. Presentations, discussions and dinner were part of the same evening. The setting needed to work for the stage programme as well as the conversations around the table.
Choosing the setting for an executive audience
The venue and programme had to suit Figma and its executive guests. There also needed to be room for people to meet and exchange experiences. Planning the occasion meant considering both the shared programme and the personal conversations alongside it.
PIRATEx provided concept advice and project management. We sourced the venue, organised catering and coordinated delivery on site. Venue selection, hospitality and the running order were planned together, around the same occasion.
Recording the conversations on stage
Our team also recorded the stage discussions, giving Figma material for later communication. Recording was one part of producing the customer event, alongside the presentations, dinner and conversations in the room.
This project shows our work on executive dinners: concept advice, hospitality and production for a specific customer occasion. It combined presentations with dinner. A Customer Roundtable centres on a separately designed, facilitated discussion with a smaller group.
Impressions
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