Why do you give away your playbooks for free?
We believe in sharing openly. You get the playbooks in exchange for your email address for our newsletter. If our templates help you in your day-to-day work, that genuinely makes us happy.
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Our know-how. Openly shared.
Over 15 years and 250+ large-scale events, we have learned an incredible amount — including from our own mistakes. Here we share our experience, playbooks, and working documents with you. No gatekeeping, no secrets.
Why we share
everything.
Most agencies guard their templates and checklists like treasure. We believe in being open. Because we know: a comprehensive spreadsheet or a clever speaker briefing alone does not make a successful event.
The real work — and the real value — lies in the execution on the day itself. When guests are flooding in, when the schedule starts slipping, when someone needs to improvise on the spot and keep their cool. The craft is built on experience and instinct, not on paper.
That is why we are happy to share our tools. Help yourself to our playbooks, use our templates for your internal planning, and read about the lessons we have learned in practice. And if you need someone to reliably hold it all together on the day of your event — just reach out.
Toolbox
Tools for your daily work.
Playbooks we actually use on our own projects every day. No empty theory — real, practical resources for your next event.
Event Strategy Blueprint
A hands-on framework to nail down the "why" and set clear goals before your next event even starts.
View playbook →
Event Format Handbook
A practical guide to choosing the format that truly fits your audience — from intimate dinners to large-scale conferences.
View playbook →
Event Marketing Playbook
Our approach to building anticipation, driving registrations, and making sure no seat stays empty.
View playbook → From the field
Our Blog
This is not a corporate press page. On our blog, we simply write down what we think. You will find honest takeaways from recent projects, retrospectives on challenges we solved, and our personal take on what is changing in the events world right now.
Read articles → Level up
The Academy
If you want to build deep event management expertise within your own team, we would love to run hands-on workshops with you. We share what really matters from our agency practice — from initial concept development all the way to reliable on-site delivery.
Request a workshop → INSIGHTS / FAQ
Questions about our resources?
Do you actually write all of this yourselves?
Yes. Everything you find here comes straight from our team — our own thinking, documents from our daily workflow, and lessons we picked up on real productions.
If you share everything, why would anyone still hire you?
Because having a solid plan on paper and flawlessly executing it on the day for 1,000 people are two completely different things. Our templates give you confidence in your planning. For the safe, reliable delivery on-site — that is where we come in.