„Mit PIRATEx haben wir einen agilen Partner an unserer Seite gehabt, um ein innovatives, hybrides Event umzusetzen. Insbesondere vor Ort haben wir von der Agilität und dem lösungsorientierten Handeln durch PIRATEx stark profitiert. Ein Schlüssel des Erfolgs des Events war, dass PIRATEx mit unserer Crew wie ein großes Team zusammen gearbeitet hat und nicht, als wären wir zwei verschiedene Parteien."
X
Great events don't happen by chance. They are conceived.
It starts with the idea. What it becomes is decided by the concept. We develop event concepts that deliver against business goals – and leave a lasting impression on attendees.
The Foundation
What a strong concept
What a strong concept
has that a run-of-show doesn't.
A run-of-show says when something happens. An event concept answers why it happens – and what effect it should achieve.
The concept is the strategic foundation of your event: it connects business goals with emotional storytelling, defines the role of every programme item and ensures that attendees don't just show up – but take something away.
Events are emotion. The strategy behind them is mathematics.
We combine both: the creative courage to stage moments with the entrepreneurial clarity about goals, audiences and metrics.
The Elements
What makes a concept
What makes a concept
complete.
We work with six elements that together distinguish an event from a mere gathering.
01
Storyline & Guiding Idea
Every strong event has a question it answers, a tension it resolves, a story it tells. The guiding idea is the thread that holds everything together – from the invitation to the afterglow.
02
Dramaturgy & Arc of Tension
We build events like directors: with an opening, a climax, turning points and a close that stays with you. Not a random programme, but a staged experience architecture.
03
Speaker Curation
Speakers are not agenda items. They are ambassadors. We find, brief and prepare speakers – so they not only talk, but read the room and move it.
04
Attendee Journey
The event does not start on the day of the event. It starts with the first invitation and ends with the last post-event touchpoint. Every step is an opportunity to build trust.
05
Storytelling & Content Strategy
What happens after the event? Those who don't plan content strategically lose the moment. We factor in recap, social content, thought-leadership formats and follow-up communications from the start.
06
Format & Modularity
Keynote, panel, workshop, fishbowl, world café – each format generates a different energy. We select and combine formats so the programme breathes and attendees stay actively engaged.
Speaker Curation
Speakers who
Speakers who
read the room.
Choosing the right speakers is one of the most important conceptual decisions. The biggest name doesn't win – but the one who fits the storyline, the audience and the energy of the event.
Define speaker profile
In the concept we establish which topics, perspectives and formats are needed.
Research & outreach
We have a broad network and know who to approach – and how.
Briefing & preparation
We prepare speakers so they don't just talk, but contribute to the overall dramaturgy.
Storytelling & Content
The event ends.
The event ends.
The content stays.
Those who think about content strategy only after the event lose the moment. We plan recap, social content and thought-leadership formats from the start – as part of the concept, not an afterthought.
Pre-event content
Teasers, speaker announcements, behind-the-scenes – build anticipation.
Live communications
Social media moments, quotes, live updates for those who aren't there.
Post-event content
Aftermovie, recap articles, key takeaways, follow-up communications.
The Process
How we develop
How we develop
your concept
No standard presentations. We develop concrete, individual results in a structured process.
The Vision Paper
Your individual concept guide includes:
- ◆ Clear event goals and KPIs
- ◆ In-depth audience analysis
- ◆ Storyline and guiding idea
- ◆ Dramaturgy, arc of tension and programme structure
- ◆ Speaker profile and requirements description
- ◆ Recommendations for formats and interaction design
- ◆ Content strategy for before, during and after the event
- ◆ Budget indication and next steps
01
Pre-Brief
A kick-off conversation in which we understand your situation, goals and constraints. What is already clear, what is open, what is critical?
02
Individual Agenda
We create a workshop plan tailored exactly to your event and your challenges – no off-the-shelf agenda.
03
Concept Workshop (2–3 hours)
An intensive session – virtual or in person – in which we develop storyline, dramaturgy, speaker profile and attendee journey together.
04
The Vision Paper
Your comprehensive concept guide: goals, audience analysis, storyline, dramaturgy, format proposals, speaker requirements, budget indication and next steps.
05
Optional Implementation
We remain at your side as a full-service partner – from speaker acquisition through production to post-event follow-up.
Trusted by
Over 350 conceived experiences.
With over 10 years of experience we tell you honestly what works – and what you should avoid. These brands trust us:
KPMG
SCOR
1&1
Accenture
Uponor
HRS GROUP
WWF
Nassauische Heimstätte
Telekom
NRW Ministry
Max Planck Society
KölnTourismus
Zusammenarbeit auf Augenhöhe
References & Feedback
"Ich arbeite seit Mitte 2020 mit PIRATEx zusammen, mittlerweile sind sie mein Premiumpartner für die komplette audio-visuelle Umsetzung von virtuellen Events. Wir haben gemeinsam große digitale Messen, Kongresse und verschiedene Informations-Veranstaltungen für meine Agenturkunden realisiert. PIRATEx hat mich bei allen Projekten konzeptionell, technisch und organisatorisch hervorragend unterstützt und ist dabei für jede Idee und Anregung offen gewesen – ein sehr agiles und flexibles Team, mit dem es auch menschlich bestens passt!"
"Wir wissen sehr gut, wie aufwendig die technische Planung und Umsetzung von virtuellen Events ist und sind sehr froh, dass wir dies bei euch stets in guten Händen wussten. Es hat Spaß gemacht, mit euch zu arbeiten, Ideen für unsere Plattform zu entwickeln und schließlich das Event durchzuführen. Danke für eure Beratung, die tolle Plattform und die stets freundliche und fröhliche Stimmung in unseren Treffen."
"Das PIRATEx Team hat uns bei unserem 1. Douglas Retail Media Summit begleitet. Die Konzeption, Organisation und technische Umsetzung war exzellent. Das Team ist reaktiv in der Kommunikation und hat uns sehr gut beraten. Das Event war ein großer Erfolg und ich kann PIRATEx uneingeschränkt empfehlen."
CONCEPT / FAQ
Questions about the Event Concept
What is the difference between an event strategy and an event concept?
The strategy defines the "Why, For Whom and Which Format" – for a whole year or an event series. The concept goes deeper into a specific event: storyline, dramaturgy, speakers, attendee journey. Strategy first, concept second.
Why do I need a written event concept?
It's your blueprint. Without a clear concept you risk budget going past your goals, speakers not fitting the storyline and attendees going home without an impression. A concept provides orientation for everyone involved.
Who is the concept consultation suitable for?
For companies, associations and event managers who face the challenge of developing a new event or fundamentally rethinking an existing format.
Do you also take on speaker acquisition?
Yes. After we have jointly defined the speaker profile in the concept, we can also handle the research, outreach and preparation of speakers.
What do I need to prepare?
Not much. You will receive a short questionnaire from us in advance. The most important thing: come to the workshop with an open mind and be ready to challenge assumptions.
How long does the concept creation take?
The workshop itself takes 2–3 hours. The Vision Paper is typically ready within 5–7 working days after the workshop.
Get started
Let's build your
Let's build your
concept.
No fluff, no empty phrases. Just real strategy for real experiences.
Get in touch now