Blog &
Expertise
Discover trends, insights and best practices from the world of events and digital experiences.
Why the Right Event Format Determines Success or Failure
Learn why event formats shape engagement, impact, and experience and how the right format turns events into memorable moments.
Read moreMicro-Experiences at Events: Shorter Sessions, Deeper Engagement
Shorter sessions, stronger impact. Learn how micro-experiences boost engagement and make your events more memorable.
Read moreWhat Is an Event Strategy and Why It’s Essential for Success
Having a strong event strategy is the difference between a good-looking event and a business-driving one. Event Strategy vs Event Concept.
Read moreWeather Contingency Planning for Outdoor Events
Weather is an uncontrollable variable in outdoor events. But with the right contingency plan, it doesn't have to derail your event success.
Read moreHow to Stand Out in an Oversaturated Event Landscape
Learn how to make your events stand out without big budgets. Expert strategies for event differentiation, niche targeting, and engagement.
Read moreThe Metaverse for B2B Events in 2025: What Actually Works
Discover what metaverse B2B event tech actually works in 2025. Learn what virtual experiences work, what failed, and when to invest.
Read moreThe 7-Second Rule in Event Design: How First Impressions Shape Attendee Engagement
Discover how the 7-second rule transforms event attendee engagement. Learn psychology-backed tactics for creating powerful first impressions.
Read moreSmart Event Budgeting: 7 Things You Need to Get Right in 2025
Here are 7 event budgeting strategies to plan impactful events without financial surprises. Learn how to allocate your budget.
Read moreThe Art of Event Flow: Mastering Seamless Transitions
Master event flow with seamless transitions that boost engagement, reduce drop-off, and elevate your trade fair or event experience.
Read more8 Tips On How To Produce the Best Pitch Competition
Our best 8 tips to turn your pitch competition into an unforgettable showcase where great ideas get the spotlight they deserve.
Read moreWhy Events’ “Wow Moments” are worth the investment
Learn why event wow moments drive ROI, not just costs. Discover budget-friendly ways to create memorable experiences for event success.
Read moreInclusivity in Events: Creating Welcoming Spaces for All Attendees
Master inclusivity in events with strategies for creating welcoming spaces, accessible venues, and diverse programming.
Read moreGen Z Is Here: Is Your B2B Event Strategy Still Stuck Speaking Millennial?
Gen Z is redefining B2B events. Learn why the Millennial playbook no longer works and how to design future-proof events for Gen Z.
Read moreTrade Fair ROI: Why Brands Are Leaving the Exhibition Floor for Intimate Experiences
Discover why brands are rethinking trade fair ROI and shifting toward intimate, high-impact event experiences that deliver real results.
Read moreWhy Events During gamescom Are the Hidden Marketing Weapon
Discover why hosting events during Gamescom can elevate your brand, through exclusive networking dinners to unforgettable afterparties.
Read moreWhy Every Trade Fair Needs a Startup Area: Boosting Innovation, Attendance and Investor Attraction
Discover how and why having a startup area at your trade fair drives attendance, attracts investors, and future-proof your event.
Read moreWhat Types of Events Are There? A Guide for B2B Events
Wondering what types of events exist to make your brand stand out? Here are a short ovevriew of B2B event types for you.
Read moreDesigning Q1 Kick-Off Events That Set the Tone for Success
Here is how to design Q1 kick-off events that inspire action and leave teams ready to conquer the year ahead.
Read moreEvent Production Trends: How Modern Event Agencies are Redefining Event Management
This is how modern event agencies are redefining event management practices in 2025. With the example of PIRATEx, an event agency in Cologne.
Read moreSustainable Corporate Christmas Party: 8 Eco-Friendly Tips for 2024
Planning a sustainable Corporate Christmas party doesn't mean compromising on the festive spirit or luxury. 8 Eco-friendly tips for 2024.
Read moreMaximizing Networking Opportunities at Your Event
Effective networking opportunities can transform a good event into an exceptional one. Here are 5 Networking formats Ideas.
Read moreBeyond the Holiday Party: Strategic End of Year Events for Businesses
Transform your end-of-year events into strategic moments that boost client relationships and strengthen partnerships.
Read morePost-Event Engagement Strategies to Keep the Buzz Alive
Post-event engagement isn't just a nice-to-have: it's a must-have for event success in today's world. ✅ 10 Post-event engagement strategies.
Read moreHow the ‘Three Is’ can Revolutionize Event Knowledge Transfer
The 'Three Is': Inspiration, Information, and Interaction. These pillars form the foundation of successful knowledge transfer at events.
Read moreLeveling Up Your Event: 7 Gamification Ideas to Boost Participation
7 gamification ideas that can transform your corporate events from passive experiences to interactive, memorable journeys.
Read moreStrategic Event Marketing: From Save-The-Dates to Must-Attends
Master strategic event marketing to transform your event from concept to sold-out success. Learn key strategies that drive attendance.
Read moreRevolutionizing Trade Fairs: 5 Innovative Event Formats for Modern Audiences
Gone is the time of traditional trade fairs, now it’s time for change and to embrace new event formats to attract a modern audience.
Read moreFind your Event WOW Factor: Unforgettable Experiences That Drive FOMO
Having a strong event wow factor will help your events stand out. Here is how to find a strong wow factor that drives FOMO.
Read moreSetting the Right Event Goals: A Step-by-Step Guide
Setting clear event goals is the foundation for a successful event. Here are some tips on how to set up the right objectives.
Read moreBeyond “Good Enough”: It’s Time For Better Events
No one has the time for boring old-fashioned conferences. It's time for better events that surprise attendees and create memories.
Read moreWhy are Events Important? Understanding Why Events Matter
Face-to-face gatherings offer unique opportunities for connection, learning, and community building. Events are important, and here is why.
Read more12 Event Apps for Your Next Event
Streamline event management, enhance attendee engagement and gather valuable insights with the those 12 event apps!
Read more12 Sustainable Event Locations in NRW
Are you searching for sustainable event locations in NRW for your event? Look no further, here are 12 sustainable venues for your next event.
Read moreCreating a Successful Event Concept: a OMClub Study
Creating a successful event concept for your next gathering is key to create a memorable moment. Here is how we did it for OMClub 2023.
Read moreMastering New Event Formats: The Journey of the PIRATEx Event Agency
Discover how PIRATEx an Event Agency in Cologne explored the new event formats that followed the digital switch of the event industry in 2020.
Read moreSustainability in Event Concepts: Eco-friendly Ideas for Conscious Gatherings
Learn how to create sustainable event concepts and discover our tips for reducing your event's environmental impact.
Read more5 Tips on How You Can Rethink Existing Event Concepts
Dive into the world of event concepts. Discover innovative strategies to rethink your events, from hybrid approaches to event modules.
Read moreLeverage the Power of Events to Elevate Your Communication Strategy
Unlock the Power of Events: Strengthen Your Communication Strategy with Emotional Touchpoints, New Target Groups, and Valuable Content.
Read moreSatellite Events: Reaching New Heights with Your Event Community and Enriching Their Experience
Elevate your event community to new heights by organizing satellite events! Learn how to enrich attendees' experience with micro-events.
Read moreInnovating with Phygital Events: Combining Digital and Physical Worlds
All you need to know about phygital events and how to combine the digital and physical worlds to create an innovative event experience.
Read moreBest Of Events: Everything Old Is New Again | Event tech
The big “Best of Events” show in Dortmund brings together the industry's top suppliers, producers and service providers. | Event Tech
Read moreIt’s 2023: Time to Get Phygital!
It's 2023 and it's time to take a look at how the event industry will evolve. In our minds: phygital is going to be the trend of the year.
Read more2022 Event Industry Predictions: What We Got Wrong
At the start of the year, we made some predictions on how the events industry will evolve in 2022. Here is a recap of those we got wrong.
Read moreEventtech: No More Event Attendance as Zebras
Using eventtech can be an easy way to make attendance at your event more interesting. Let's see how event technology evolves in 2023.
Read more2022: the Great Reset or Great Rebound of the Event Industry
While eventtech is currently facing a reset, we can consider that events in themselves are facing a great rebound in Q4 of 2022.
Read more5 Tips to Effectively Exhibit and Sell at Online Trade Shows
As exhibitions move forward in a hybrid concept, it is important for brands to make the best of this digital and in-person event format.
Read moreInclusive Events: What #KeepFestivalsHybrid Really Means
The topic of accessible and inclusive events is one that is in focus lately in the industry due to the come back of in-person events.
Read moreEventtech: Why We Passed on Your Event Platform
Standing out on the eventtech market is key for your event platform to grow. Here is what you shouldn't do when prospecting for clients.
Read more5 Theses on the Future of Hybrid and Digital Events
Here are our 5 theses on what the future of hybrid and digital events could be, based on our experience as an event production agency.
Read moreEvent Marketing: What You’re Doing Wrong
What is the biggest mistake event organizers make when it comes to event marketing? Promoting their event too late! Don't do it, here is why.
Read moreEvents: the “Why” of How We Gather
PIRATE Summit 2022 is a clear example that people want to connect in person. Here is why events are so important to people.
Read more5 Starting Points to Make Your Event Hybrid
Learn how to build hybrid elements into your event, and enrich the experience for your participants | Hybrid Event
Read moreA Multiverse of Metaverses: the Future of Events Is Here!
Let's discuss our experience with JOURNEE, the metaverse platform, and see how this defines the future of events with the metaverses.
Read moreWhen Your Fear Means Your Audience Misses Out…
The busyness of the summer can be a stressful time for event organizers. Is your audience missing out because of your fear? That's our topic of the week.
Read more5 Ways to Use an Event to Showcase Your Product
Here are five examples of online experiences you can build to help convey your authenticity as a brand and showcase your product.
Read moreSummer 2022: A Reckoning for Eventtech
Since the start of summer 2022 virtual events have had a marked slowdown. What does that mean now for the event tech market?
Read moreWhy Hybrid Events are a Must for Your Experiential Marketing Strategy
Hybrid events have become a must for your experiential marketing strategy. They provide a balance of in-person and digital engagement.
Read moreOn Data and the Diversification of Events
We're discussing the new growing focus on data and the diversification of events into year-round community models. [Event trends]
Read moreExperience Over Outcomes: Are Your Attendees Getting What They Came for?
Are your attendees getting what they came for at your event? Is the experience on the same level as your expected outcome?
Read moreDon’t Plan Your Events Like It’s 2019 Again!
Presenting the same 2019 event repackaged for 2022 is not going to work with today’s audiences. Event organizers must keep up!
Read moreHelp Your Events Have a Lighter Impact on the Environment
Hosting events can have a big impact on the environment. For Earth Day 2022, learn how to make events more sustainable with our free guide.
Read more8 Metaverse Platforms You Need To Try in 2022
The Metaverse has become an opportunity for event organisers. But what is the Metaverse exactly? Here are 8 Metaverse platforms to try.
Read moreThe Event Staffing Crisis Is Real…
The event staffing crisis has been increasing over the last few months... But what does the event industry has to say about it?
Read moreWhat Can ‘Petrol-Heads’ Tell Us About Events in Spring 2022?
Wondering what the come back to in-person events means for digital ones? Here is what Barrett-Jackson can teach you about digital events!
Read more6 Most Important Features of a Virtual Event Platform in 2022
Here are the 6 key features of virtual event platforms that are indispensable to create a memorable attendee experience.
Read moreHow To Hold a Successful Presentation at an Online Event
Are you looking for ways to hold a great online event presentation? Here are some tips to help you present at an online event like a pro!
Read moreThe Events Industry Unites in Support for Ukraine
This week, we discuss how the events industry showed their support for Ukraine and share some exhibitions industry and eventtech news.
Read moreHow To Prevent the Clash of Generations at Your Hybrid Event?
Generation Z is entering the marketplace, here is what it means for all #eventprofs when it comes to designing hybrid event experiences.
Read moreHow To Encourage Networking at a Hybrid Event?
Networking is one of the most important parts of any trade fair. Here are 7 tips on how you can encourage networking at a hybrid event.
Read moreMetaverse Events in 2022: Our Takeaways
The events industry in 2022 is focused on one thing: how to host events in the metaverse? Here are our thoughts about metaverse events.
Read moreWhat Is the Meaning of Hybrid in 2022?
What is the meaning of Hybrid in 2022? The topic of hybrid events still has eventprofs confused, here are our thoughts.
Read moreEvents in 2022: Ballooning Costs, Cancellations and Staff Shortages
The pandemic continues in 2022. Here is everything you need to know about its influence on the event industry in January 2022.
Read moreMake Your Own Adventure in 2022!
Ready to start 2022? A look at what happened this year and some news about the event industry in 2022 and how Omicron changes everything
Read moreWhat’s Your 365 Strategy for Your Events?
Having a concrete 365 strategy is key to developing your events and bring the best experience to your participants, sponsors, and exhibitors.
Read moreThe Event Industry Is Changing Again…
With Covid's number on the rise again in Germany, the event industry is going to be strongly impacted. Here are some of our thoughts.
Read moreWhat Eventprofs Can Learn from Twitch
Twitch is a great platform when it comes to engagement. Here is what eventprofs can learn from livestreamers and Twitch for their events.
Read moreThe Future of Digital: Is It Over?
What about the future of digital? Is it over yet with the come back to physical events? We don't think so! [+ Event Concept Workshop Giveaway]
Read moreCan Your Event Be Inclusive Without a Fully Digital Option?
Can you talk about an inclusive event if you don't offer a fully digital option? This week, we talk about accessibility and inclusivity.
Read moreWhy Virtual Venues Need to Keep Innovating!
Virtual venues are about to become obsolete... Here is why! Innovation is the key. More about the event industry and event technology news.
Read moreIn-Person Trade Fairs are Back but Everyone Stays on Zoom!
While in-person trade fairs are back in Germany, many are sticking to digital. Why? That is what we discuss in this edition of The Lookout.
Read moreReady to Host Events in the Metaverse?
this week, we discuss the implications of the metaverse on the event industry, talk about serendipity in online events, and much more!
Read moreMobile Event App – Do you need one?
This week, we discuss whether having a mobile event app is the right choice for you. We also share some more eventtech and industry news.
Read moreWhy Online Events Increase Attendees’ Empowerment?
All the news about the german exhibition industry. How online events empower your attendees. Watch the "future of events" track.
Read moreWhat Is the Real Measure of Events in 2021?
This week we talk about the real measure of events in 2021 and what will the future look like for online event platform startups.
Read moreHow To Keep Events Human Despite the Tech?
This week we discuss virtual reality and virtual worlds in the events industry and we wonder how to keep events human despite the tech.
Read moreExperimental Event Strategy is Everything!
This week we talk about experimental event strategy and how it is crucial to bring your event forward and stay atop the event game!
Read moreLessons from Samsung & Delta Variant vs Trade Fairs
Our learnings from Samsung Unpacked conference to #eventprofs and how the delta variant influence the return of physical trade fairs.
Read moreWho Owns Your Attendees’ Data and What Are They Doing With It?
All about event attendees' data: who owns it and what they are doing with it. We talk about Hopin, Hobilo and more Eventtech Platforms.
Read moreBack to Physical Events: How Aligned Are Event Agencies and Corporates?
This week, we talk about the comeback to physical events and discuss whether event agencies and corporate are aligned or not.
Read moreZoom: Bull in the China Shop or Elephant in the Room of Virtual Events?
This week we share about the new all-in-one platform by Zoom, Remote Networking and a few event marketing platforms for your online events.
Read moreLet’s Stick with Sustainable Events for Good!
This week, we talk about sustainable events, our Lead Generation workshop and share some more news from the event industry.
Read more11 Online Event Marketing Platforms to Jumpstart Your Event Marketing
Wondering which event tech should you use to promote your online event? Here are 11 Event Marketing Platforms you should try!
Read moreHot Event Summer for the Events Industry!
this week, we talk about how the events industry is hopefully for a return to live events and exhibitions & many more events industry news!
Read moreDo We Value Efficiency Over Experience?
The organization & enthousiam for hybrid event brings a new question: do we value sales efficiency over the experience of human interaction?
Read moreProducing Our Biggest Virtual Trade Fair to Date
This week, we share a bit about our experience organizing a giant virtual trade fair and share some more news on the event industry!
Read moreLinkedIn Event Ads & a “Zombie” Mobile World Congress?
This week, we talk about the Mobile World Congress taking place in Barcelona, the new Event Ads Feature from LinkedIn and Cryptocurrency.
Read moreLivestream Issues of Event Organizers Driift
Tech Checks are crucial for a good experience at an online events. Discover how event organizers Driift reacted to their livestream problems.
Read moreZoom Events & Discord for Virtual Events
Zoom and discord are looking to grab a bigger part of the online events market with new platforms and features. A look at Zoom Events.
Read moreOnline Eurovision Village & Hybrid Events Productions
Today, we share our best tips for amazing Hybrid Events Productions and talk about the upcoming Online Eurovision Virtual Village.
Read moreNFTs & Online Events: Real or Virtual Event Hype?
NFTs and their role in Virtual Events, some more Eventtech News and Hybrid Events How-Tos. Check out this week's edition of The Lookout!
Read moreK-Pop Learnings and Online Music Festivals
This week, we talk about K-Pop & how online music festivals can benefit B2B marketing and share some online event technology news.
Read moreThe Climate Week Ends but the Efforts Don’t Stop!
Climate week is very important to PIRATEx. Discover what sustainable actions we take while also keeping up to date with the event industry!
Read moreEventtech Landscape Map & Some Hannover Messe Learnings
This week, we shared our new Eventtech Landscape Map, our learnings from Hannover Messe and talk about how to start your sustainable journey.
Read moreThe Eventtech Landscape: 341 Eventtech Platforms
In February, PIRATEx released the 1st edition of the Eventtech Landscape. Things have come a long way since then! [341 eventtech platforms!]
Read moreA Virtual World for Your Next Event? (+10 New 3D Virtual Event Platforms to Try)
Here is why you should choose 3D Virtual Events Platforms for your next online event and we share 10 platforms you should try.
Read moreLittle Hope for Physical Events and More Community-Based Business Models
This week, we talked about events making the switch to a virtual format as well as many new community-based business models.
Read more10 Things Holding Your Online Event Back (and How to Turn Them Around)
Producing an online event isn't as easy as it seems. Find out the 10 commons mistakes that event organizers do and how to fix them!
Read moreWhy Exhibitors Hate Online Events and What Can Organizers Do?
Did you know that online event exhibitors hate the virtual format? We tell you why & give event organizers tips to improve satisfaction!
Read moreIntroduction to Hybrid Events: All You Need to Know in 2021!
The industry agrees: Hybrid events are the future. But where to start? What is an hybrid event? Find the answers to your questions here!
Read moreThe New Eventtech Directory, Hopin’s Big Raise and the New Microsoft Mesh Platform!
This week, we released the Eventtech Tools Directory, learn more about Hopin big raise, took a look at Microsoft Mesh & more!
Read moreIntroducing the 2021 Eventtech Tools Directory!
Introducing the Eventtech Tools Directory! Find all the tools and platforms you need to organize your next online event!
Read moreEventtech Directory Updates, March 2021
Follow all the Eventtech Directory Updates to know which platfroms have been added thanks to the suggestion of the #eventprofs community!
Read moreThe BIG Eventtech Landscape Is Here!
In this week's edition, PIRATEx released their 2021 Eventtech Landscape, Hubilo announces updates & Hopin could be valued at $5-6B!
Read moreOnline Event Marketing: How to Promote a Virtual Event?
Choosing the best way to promote a virtual event is key to grow your attendees list! Learn how to effectively market your online event.
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