PIRATEx / Pitch Academy

Make the story
impossible to miss.

A practical pitch academy for founders who have something real to build, but need a clearer way to make other people understand why it matters.

Why this exists

A good idea deserves a fair hearing.

Founders rarely struggle because they have nothing to say. They struggle because the important parts are buried under context, jargon, features, and the fear of leaving something out.

The Pitch Academy gives you a way through that problem. It helps you decide what belongs in the story, what belongs in the backup slides, and what your audience needs to understand before they can care.

The result is not a performance of certainty. It is a pitch that sounds like you, has a clear point of view, and gives the listener a reason to stay with you.

Founder presenting on stage during a PIRATEx pitch training

Founder-first. Games-native.

Clear enough for anyone. Specific enough for your world.

The principles are useful whether you are building a SaaS company, a consumer product, a climate startup, or a game. For game studios, the academy gives extra attention to the questions that make a games pitch different: the player promise, the product loop, the audience, the route to market, and the business behind the creative ambition.

The live academy is organized into 17 chapters across five acts, from the decisions before the deck to delivery, follow-up, and protecting the company after the pitch.

That combination is the point. You do not need to turn your company into a generic startup story. You need to make your own story legible.

The path

From raw material to a pitch that can travel.

01

Find the signal

Clarify what your company does, who it is for, and why the opportunity matters now.

02

Build the story

Shape the information into a narrative that gives every slide a job and every sentence a reason to exist.

03

Make it specific

Replace broad claims with evidence, a sharp point of view, and the details your audience needs to believe you.

04

Train the delivery

Rehearse the moments that matter: the opening, the difficult questions, the demo, and the close.

05

Earn the next conversation

Finish with a pitch that makes the right person want to ask the next question.

Start where the work is

Your next pitch gets better when you open the first lesson.

The academy lives on its own learning page, where you can work through the current chapters, resources, and checklists. PIRATEx stays close to the real situations founders face, from investor meetings to the Gamescom stage.

Open the Pitch Academy
PITCH ACADEMY / FAQ

Questions about the Pitch Academy

Who is the Pitch Academy for?

It is for founders who need to explain a company clearly under pressure. That includes startups, scaleups, accelerators, and game studios preparing for investors, publishers, partners, customers, or a stage.

Is this only for gaming companies?

No. The core method works for any founder-led company. The academy also includes examples and prompts that reflect game development, publishing, platform relationships, and the way games are evaluated as both products and businesses.

What will I get from the academy?

You get a practical framework for the story, guidance for the main parts of a pitch, and a clearer way to prepare your own material. The live academy page contains the current chapters, resources, checklists, and access details.

Can a whole team use it?

Yes. The material works for individual founders and for teams that need a shared language before a demo day, investor meeting, publisher conversation, or company presentation.