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Gamescom   Side   Events.  

Excite your community where the gaming world calls home. We conceive and produce your event at Gamescom in Cologne.

Gamescom August, Cologne

More than just
being present.

Gamescom is loud. To stand out, you need a side event that delivers real value. As a full-service event agency we help you rise above the crowd. And more: we also advise trade fair organisations and brands strategically on how to fundamentally modernise and noticeably improve their own trade fair presence.

01

Matchmaking & Networking

We bring the right people together. In a relaxed atmosphere, away from the trade fair hustle.

02

Brand Experiences

Your brand in the spotlight. We design experiences that excite gamers and trade visitors alike.

03

Full-Service Production

Location, technology, catering, staff. We handle the stress so you can focus on your guests.

Your home base
in Cologne.

As a Cologne agency we know every corner of our city. We find you not just a location, but the perfect setting for your story.

1,000+ Guests

Experience with large-scale events during trade fair week.

Exclusive Locations

Access to off-market locations in Cologne.

Gaming DNA

We understand the community and the industry.

Gamescom Event Atmosphere

What our clients say.

"We took away so many great approaches from your workshop for our team. It was exactly the enriching spark we were hoping for: a shared 'organiser language'. With the momentum it created, we made real progress on our open projects during the remaining team days."

Anika Özer

Seminars & Conferences

KGSt: Kommunale Gemeinschaftsstelle für Verwaltungsmanagement

"The PIRATEx team supported us at our 1st Douglas Retail Media Summit. The concept, organisation and technical execution were excellent. The team communicates quickly and gave us great advice. The event was a great success and I can recommend PIRATEx without reservation."

Jessica Koch

Director New Business / Retail Media

Douglas Marketing Solutions

For HANNOVER MESSE 2024 we worked with PIRATEx for the first time and were immediately won over by the great team and professional collaboration! Both the design and execution of the startup stage programmes, and the wide range of tasks around students and young people, were handled brilliantly. Many thanks. We'd love to work together again.

Andrea Hackmann

Manager Trade Fair & Product Management

Deutsche Messe AG

GAMESCOM / FAQ

Frequently Asked Questions about Gamescom

When does Gamescom take place and when should I start planning?

Gamescom takes place every year at the end of August in Cologne. Good off-locations in Cologne are radically overbooked during that week, especially in the evenings. Those who start planning in the autumn of the previous year have the greatest choice. Those who start in spring often have to work with what's left.

How much does a Gamescom side event cost?

That depends heavily on format, size and location. An exclusive networking dinner for 30 people has different requirements from a gaming party for 500. We have experience with small and large budgets and help you get the most out of your money. Tell us your goal, we'll give you numbers.

Can you also deliver gaming-specific formats such as tournaments or creator events?

Yes. We have experience with the gaming community and understand what this audience really responds to. This isn't standard event knowledge. Gaming audiences have different expectations and rituals. We know how to build the right space for creator meets, small tournament setups or behind-the-scenes events.

We're not a gaming company. Can we still benefit from Gamescom week?

Absolutely. Gamescom attracts investors, media, agencies and tech companies in addition to gamers. If your target audience is there, it makes sense to be there too with an event that suits you, not the Gamescom cliché.

What distinguishes a Gamescom side event from a regular corporate event?

Timing and context are everything. A Gamescom side event takes place in a week when 300,000 visitors and the entire international gaming industry are in Cologne. The density of relevant contacts is unparalleled. That means you don't have to invite everyone. You have to invite the right people. And you have to book faster than your competitors.

Gamescom
is around the corner.

The best off-locations in Cologne are booked out by late August. Now is the right time to start.