Conference Programme Design

A   clear   purpose   for   every   session.  

Whether you are starting an agenda or improving a draft, we turn audience questions into sessions, speaker briefs and a practical running order. Work with your own producer or agree production with us separately.

Programme design connects the audience’s questions, the purpose of each session, the contributors and the way participants take part. Start from scratch or build on your draft. Production can stay with your team or be commissioned separately.

Does this sound like your situation?

Perhaps your agenda is still a list of names. Perhaps several stakeholders want a session and the tracks no longer connect. Or your team knows the subject but needs someone to do the editorial work. We start with what participants need to understand, discuss or decide, then build the programme around that.

Programme work in practice

These projects show how we have shaped programmes, formats and contributor preparation within broader event commissions. Explore the original tasks and the work we took on.

Hannover Messe 2024

Hannover Messe 2024

The task
A five-day Startup Area programme and a Your Future Stage for young talent at an industrial trade fair.
Our role
Programme concept, startup pitches, moderation and jury coordination. The Your Future Stage work included themes and relevant speakers.
Why it matters here
An editorial programme has to work for different audiences and fit the practical running of a live stage.
Read the project account →
Global Sustainable Chemistry Spotlights

Global Sustainable Chemistry Spotlights

The task
ISC3 needed a webinar series about sustainable chemistry.
Our role
Event strategy, presentation formats, participant journey and briefings for speakers and moderators, alongside technical support.
Why it matters here
A series needs a consistent purpose while each session gives participants a distinct reason to join.
Read the project account →

What a programme decision looks like

Illustrative working example. This is a way to explain the method, not a client document or a fixed session package.

Audience question
We have tested a new approach. What needs to change before our wider team can use it?
Session purpose
Help participants compare the conditions for a rollout, rather than hear three versions of the same success story.
Contributors and format
A practitioner brings a specific example. A second contributor challenges the assumptions. A host draws out the decisions and trade-offs.
Audience contribution
Participants identify one condition that is missing in their own organisation. Their questions shape the discussion.
Speaker and producer brief
Speakers receive the question, audience context and distinct roles. The producer sees timing, microphones, audience participation and any changeover requirements.

How your draft becomes a working programme

  1. 01

    Understand the audience

    You share the event purpose, audience, existing agenda and stakeholder constraints. We agree what the programme should help people do.

  2. 02

    Make the editorial choices

    We shape themes, session purposes and formats. You can see why a session belongs and where ideas repeat or gaps remain.

  3. 03

    Prepare the contributors

    We define speaker roles and briefing requirements. Proposed, approached and confirmed contributors remain visibly distinct.

  4. 04

    Resolve the handoff

    Your producer checks feasibility. We record changes, responsibilities and outstanding approvals so the programme can move into production.

What your team can work with

Audience and objective brief

A working brief records the audience, prior knowledge, occasion and programme objective. It gives the track a central question and an editorial thread.

Session architecture

Each agreed session has a purpose, format, duration and participant task. Talks, discussions and working sessions each earn their place in the running order.

Speaker briefs and status

Briefs set out the task, expected audience knowledge and contribution to the programme. A status record distinguishes proposed, approached and confirmed speakers.

Participation and networking design

Questions, discussion time and meeting formats fit the objective and timetable. Preparation, hosting and room requirements are visible.

Running order and production handoff

A programme with timings, responsibilities, operating requirements, approvals and open dependencies gives your producer a working document they can assess.

Working with your team

You approve editorial content and the final programme. Your producer checks rooms, technology, changeovers and feasibility. PIRATEx designs the programme and records the decisions. A designed programme is only confirmed once the required speaker confirmations and producer approvals are in place.

Agree the work before it starts

Before quoting, we agree the tracks, session count, schedule, review rounds and responsible contacts. Speaker sourcing and booking, rehearsals, hosting and event-day delivery require an explicit additional scope. Your existing suppliers can stay involved.

What the handoff makes clear

The handoff is complete when every contracted session has a purpose, format, timing, speaker status and operating requirements, with outstanding approvals clearly identified. Your team can see what is ready and what still needs a decision.

Questions before you decide

Can you improve an agenda we have already started?

Yes. Send the draft and explain what is not working. The agreed scope can focus on the editorial structure, selected tracks or session briefs, rather than rebuilding the whole event.

Can we keep our producer and venue?

Yes. Programme design can sit alongside your existing production team. We agree who checks rooms, technical requirements, timings and changes before the handoff.

Do you find and book the speakers?

Speaker criteria and briefs belong to programme design. Sourcing, approaches, fees, contracts, rehearsals and hosting are agreed separately when needed. A suggested name is not a confirmed booking.

What determines the cost and schedule?

The number of tracks and sessions, research needed, state of the existing programme, review rounds, speaker work and production interfaces. Share the event date and known approval deadlines; the proposal makes the agreed work and dependencies explicit.

Do we need a finished brief before talking?

No. An audience, a subject, the date if known and your current planning situation are enough to start. We use the conversation to identify the work you actually need.

Start where your planning stands

Send your audience, topic, date, planned tracks and current production setup. The first conversation establishes the editorial need and supplier interfaces. We then propose the scope, responsibilities and basis for a quote.

Discuss programme design