Anuga Side Events.
7,400 exhibitors. One million impressions. Show your partners that you're more than a roll-up banner. We stage your culinary side event in Cologne.
Stand apart
where it counts.
Anuga is the world's leading trade fair for food and beverages. But the truly meaningful conversations happen away from the bustle. Make your brand the culinary highlight of the fair week as a full-service experience. We also advise trade fair organisations and exhibiting brands strategically on making the entire fair ecosystem more innovative and compelling.
Exclusive Tastings
Showcase your products through culinary staging. We create settings where taste and atmosphere blend perfectly.
Networking Dinners
The truly lucrative deals don't happen in loud exhibition halls, but at curated dinners in Cologne's top locations.
VIP Receptions
Offer your most important partners an exclusive retreat. Full service from invitation to catering.
Your culinary stage
in Cologne.
As a Cologne agency we know every corner of our city. We find you the perfect location and the right culinary concept during the busiest week of Anuga.
7,400+ Exhibitors
You could get lost in the crowd. With us you stand out.
Local Know-How
We know Cologne's best off-market locations. Exclusive access guaranteed.
6–8 Months Lead Time
The top spaces go early. We start the concept work in good time.
Does this fit you?
You're exhibiting at Anuga
You have your stand, you're on-site – and you want to make the most of this week. A well-planned dinner or an exclusive reception in the evening can generate more quality conversations than three days at the stand.
You want to meet buyers and partners
Anuga brings over 100,000 trade visitors from the food industry to Cologne. These are your target customers. A side event is one of the few opportunities to meet them in a setting where they're not distracted.
You want to launch a product or line
A product launch during Anuga is not coincidence – it's strategy. The right buyers, distributors and press are all in town. We build the right format for it.
You organise Anuga and want to improve it
We advise trade fair organisers on improving the side programme, evening events and overall experience for exhibitors. Not as critics – but as partners who understand what exhibitors really need.
Questions about Anuga
When does Anuga take place?
Anuga takes place every two years in early October in Cologne at Koelnmesse. Next dates: 4–10 October 2025 and 2027. With over 7,400 exhibitors from 100+ countries, it is the world's largest food trade fair. Location planning should start at least 6–8 months before the event.
Which formats work best at Anuga?
From our experience, curated networking dinners (30–80 people) and exclusive tasting events work particularly well. The audience is knowledgeable and business-oriented – they want substantive conversations, not mass parties. Smaller, more targeted formats almost always beat large events.
Can you also handle the catering concept for a tasting event?
Yes. We work with specialised catering partners in Cologne with extensive experience in food tastings and upscale evening formats. This is not standard catering – we select partners who match the ambition of Anuga and your brand.
We're a small company with a modest budget. Is it still worth it?
Yes – if the goal is clear. A dinner for 20 well-chosen buyers can move more than an expensive stand. We are honest about budgets and help you decide whether a side event is the right investment for your situation.
Anuga
October in Cologne.
Cologne's best private dining rooms and event locations are booked out early during Anuga. Now is the time.