Anuga Side Events.
Bring the right people to the same table. We plan and produce your Anuga side event in Cologne.
Anuga side events
in Cologne.
PIRATEx plans Anuga side events for exhibitors, brands and partners who want more focused conversations during Anuga week. You get a format that fits your guests, your purpose and your schedule. We handle the concept, location, schedule and partners.
Exclusive Tastings
Showcase your products through culinary staging. We create settings where taste and atmosphere blend perfectly.
Networking Dinners
The truly lucrative deals don't happen in loud exhibition halls, but at curated dinners in Cologne's top locations.
VIP Receptions
Offer your most important partners an exclusive retreat. Full service from invitation to catering.
Your culinary stage
in Cologne.
As a Cologne agency we know every corner of our city. We find you the perfect location and the right culinary concept during the busiest week of Anuga.
On the ground in Cologne
We plan around Koelnmesse and choose locations for the occasion, the guests and the schedule.
Local knowledge
We know Cologne's best off-market locations. Exclusive access guaranteed.
Get clarity early
The earlier guests, budget and purpose are clear, the more choice you keep for the location and schedule.
Does this fit you?
You're exhibiting at Anuga
You have your stand, you're on-site and you want to make the most of this week. A well-planned dinner or an exclusive reception in the evening can generate more quality conversations than three days at the stand.
You want to meet buyers and partners
Anuga brings buyers, decision-makers and partners from the food industry to Cologne. A well-timed side event gives you room for conversations that are easily lost between the stand, the halls and the next appointment.
You want to launch a product or line
A product launch during Anuga is not coincidence. It's strategy. The right buyers, distributors and press are all in town. We build the right format for it.
You organise Anuga and want to improve it
We advise trade fair organisers on improving the side programme, evening events and overall experience for exhibitors. Not as critics, but as partners who understand what exhibitors really need.
Questions about Anuga
When does Anuga take place?
The next Anuga takes place in 2027 at Koelnmesse in Cologne. Anuga publishes the exact dates, opening hours and figures on its facts and figures page. For a side event, we first clarify the purpose, guests and budget. That tells us how early the location and partners need to be booked.
Which formats work best at Anuga?
The right format follows the guest list. A curated dinner suits a small group of decision-makers, a tasting gives a product story a natural setting, and a reception allows for more short conversations. We help you plan the size around the conversation you want, not around a headline number.
Can you also handle the catering concept for a tasting event?
Yes, when food is part of the concept. We align the menu, service and schedule with partners who fit the location and the evening. You get a plan that works for your guests and your brand, rather than a loose list of suppliers.
We're a small company with a modest budget. Is it still worth it?
It can, when the guest list and purpose are clear. A small dinner may be more useful than a large format for your situation. We talk openly about the budget and will tell you if a side event is not the right choice.
Anuga
in Cologne in October.
Good locations around Koelnmesse are in demand during Anuga. If you already know the guests and the occasion, let's talk early about the right setting.