Anuga: give important conversations their own setting.

Taste the product, meet the people and make time for business conversations. We create receptions and dinners for food brands and retailers, connecting tasting, hospitality and a setting for discussion.

Discuss the project → How the work fits together

The product and conversation need the right conditions.

A tasting, trade meeting and dinner make different demands on venue, staff and timing. We establish what guests should discover and how much room the professional exchange needs.

Figma EMEA Exec Roadshow, Frankfurt

Figma EMEA Exec Roadshow

At Figma’s gathering in Frankfurt, our work covered concept advice, project management, venue, catering and on-site coordination. Stage discussions were recorded for reuse. The project shows how hospitality, content and production fit together for invited customers.

Read the project account

What should guests understand after the tasting?

A product tasting can show an ingredient, preparation or application. A buyer dinner gives existing partners time for broader questions. Choose the purpose first. Your product team and the responsible catering specialists then clarify samples, approved claims, allergens, preparation and storage.

How the work fits together

Prepare a tasting

Products, quantities, serving and cooling requirements affect venue choice. Your team and commissioned specialists confirm allergens, labelling and food-related requirements.

Make room for trade conversations

A quiet area, reliable time slots and clear hosting roles help the discussion. Your sales team remains responsible for invitations and subsequent contact.

Coordinate dinner and deliveries

Deliveries, storage, menu and service need to fit fair operations. Availability and supplier costs are checked rather than assumed.

Your team and ours

Your team owns guest relationships, invitations and factual approvals. We plan and coordinate the agreed event scope. Fair admission, organiser permissions and special access need separate confirmation; PIRATEx provides an independent agency service. The proposal records the work, client inputs, approvals, external costs and handovers.

What the working plan contains

The agreed scope identifies the guest purpose, format, running order, supplier requirements, approvals and on-site responsibilities. Venue, catering, technical work and documentation appear as explicit quote items when included.

Useful preparation for this fair

Product and sample list, quantities, ingredient/allergen information, refrigeration and preparation needs, delivery windows and catering responsibilities.

Choose the work you need

Programme Design →
Editorial programme and speaker briefs when the content needs work.
Customer Roundtable →
A facilitated peer exchange around a shared customer question.
Side-event production →
Venue, hospitality and live production for a gathering beyond the exhibition floor.

Check the calendar before confirming the invitation

Use the organiser’s current information for dates, opening times, admission and programme. Then check guest appointments, venue transfer and the latest useful arrival and departure times. We agree supplier confirmation and decision deadlines for your project; availability is checked before booking.

Official organiser information →

Tell us what you have in mind

Tell us who you want to bring together around the fair and what would make the gathering worth their time. We discuss the format, setting and production, then check timing, venue availability, travel and supplier costs for the proposal.

Discuss the project