"The PIRATEx team supported us at our 1st Douglas Retail Media Summit. The concept, organisation and technical execution were excellent. The team communicates quickly and gave us great advice. The event was a great success and I can recommend PIRATEx without reservation."
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Trade fairs are a war for attention.
Thousands of exhibitors shouting at once. We make sure people listen to you, not because you shout loudest, but because you're the most interesting thing in the room.
STAGE / TRADE FAIRS
Don't be furniture.
Don't be furniture.
Be an experience.
90% of all trade fair stands are furniture showrooms with a logo: tables, chairs, a reception desk, a brochure rack. We turn your stand into a stage: a place where things happen and people want to stay.
01
Stand Concept & Activation
Done with "Can I hand you a brochure?" We create interactions that pull visitors in and turn your stand into a stage, not just a booth.
02
Trade Fair Side Events
The best conversations don't happen on the show floor. We organise dinners, networking events, and parties alongside the fair, with the right people in the room.
03
Trade Fair TV & Live Streaming
We make your presence visible beyond the hall. Professional live streams, interviews, and content production direct from the stand.
04
Pitch Stages & Award Formats
From curated startup stages to investor pitches: we conceive and moderate competitive trade fair formats that generate real attention.
05
Hybrid & Digital Extension
Your audience is global. With our digital trade fair extensions, you reach everyone who didn't book a flight.
06
Stand Design & Branding
Entrance concept, stage set, key visuals: we develop the visual concept, coordinate the build, and ensure a distinctive look that owns the space.
Our Trade Fair Track Record
Gamescom
Cologne
DMEXCO
Cologne
Hannover Messe
Hanover
FIBO
Cologne
polisMOBILITY
Cologne
embedded world
Nuremberg
it-sa
Nuremberg
Anuga
Cologne
Services Overview
What we deliver for your trade fair presence.
Our service portfolio is clearly structured into three phases. We support you exactly where you need depth and execution power.
01
Consulting & Strategy
01
Event Consulting
Clarify goals, evaluate options, develop formats, before the first budget is set.
Details
02
Event Strategy
Annual planning, budget optimization and format development: the plan before planning begins.
Details
03
Event Concept
Storyline, dramaturgy, speaker curation and attendee journey, all from one source.
Details
04
Sparring Partner
Ongoing strategic support from experienced senior consultants. No ticket system, direct line.
Details
02
Conception & Management
01
Event Concept
From raw idea to masterplan: storyline, dramaturgy, speaker curation and attendee journey.
Details
02
Speaker Curation
From keynote to panel: we find personalities who can read a room, and prepare them for it.
Details
03
Storytelling & Content
Content that lives on after the event. Editorial curation, content strategy, repurposing.
Details
04
Operational Project Management
Contractor coordination, budget management, execution responsibility: so you can focus on what matters.
Details
03
Production & Technology
01
Technical Support
Lighting, sound, stage, all from one source. From conference PA to LED wall.
Details
02
Video Production
Aftermovies, stage openers, documentaries, recordings: professional moving images that last.
Details
03
Streaming Studio
Hybrid events, podcasts, webinars, produced at the highest level in Cologne or on location.
Details
04
Videoconferencing Support
Smooth execution of Zoom, Teams and Webex events with professional direction and technical lead.
Details
Eye-level collaboration
What our clients say.
For HANNOVER MESSE 2024 we worked with PIRATEx for the first time and were immediately won over by the great team and professional collaboration! Both the design and execution of the startup stage programmes, and the wide range of tasks around students and young people, were handled brilliantly. Many thanks. We'd love to work together again.
Working with PIRATEx was extremely positive from the start. The team stood out through their professionalism, dedication and outstanding communication. The day PIRATEx organised didn't just meet our expectations. It exceeded them. Thank you! We look forward to many more events together!!
STAGE / FAQ
Trade Fair FAQ
Is a big stand still worth the investment?
Only if it has life in it. A large empty stand is expensive. A small stand with great energy is gold. We help you invest the budget where it actually counts, whether that's 50 or 500 sqm.
What exactly is a trade fair side event?
Anything that happens away from the main floor: networking dinners, evening events, industry parties, investor matchings. The best deals aren't done at the fair. They're done the evening after it.
What's 'Trade Fair TV'?
A temporary production studio set up at your stand. We film interviews, product demos, and live streams, turning your stand into a broadcast channel that reaches the audience who isn't there in person.
Can you handle stand design too?
We develop the concept, the experience, and the visual branding. For the physical build, we work with trusted partners who know how to deliver our ideas on time and to spec.
Which fairs do you have experience with?
Gamescom, DMEXCO, Hannover Messe, FIBO, polisMOBILITY, embedded world, it-sa, Anuga, and many more. We've been active at the most important German and European trade fairs since 2010.
Done with average.
Let's build your next trade fair presence so well that the competition takes notes.
Request a Trade Fair Concept