Event Branding Guide
An event without a clear edge is just a date in a calendar. Use our Branding Guide to give your event an identity people actually remember.
Become instantly
recognisable.
We see it every week: companies invest huge amounts in speakers and catering, but the event has no soul. It looks like every other B2B format.
Our Branding Guide is the result of countless briefing conversations with clients where we had to take a step back first: "What does this event actually stand for?"
With the frameworks in this workbook you build a deeper, more emotional connection with your audience — so they come back next year not for the speakers, but for the brand.
REAL IDENTITY
Make your event tangible so it no longer feels like any of the hundreds of other events in your industry.
NAMING & TAGLINE
A framework for finding a name and a claim that does not feel forced but actually clicks with your audience.
EVENT STORYTELLING
How to build a narrative arc that holds from the first save-the-date all the way to the farewell.
BRAND ACTIVATION
Practical examples of how a brand comes alive on-site (without a million-euro budget).
PDF Workbook
Get the Branding Guide
Grab the methods for strategically building an event identity — no marketing speak.
Why do we share our knowledge?
We genuinely believe in open knowledge ("Give, Give, Give, Ask."). We want the events industry to become more vibrant and not get stuck in generic concepts. That is why we open up our templates — because trust is not built by keeping secrets, but by giving first.
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