01
From problem to demonstration
Illustrative example: show a new tool completing a specific task. Establish the starting problem, demonstrate its use and show a checkable result before exploring specifications.
A product launch that makes the use clear.
Launch concept, demonstration planning and agreed event production. We connect substantiated product information with a format for watching, trying and asking questions.
What does the demonstration need to answer?
An expert audience needs different evidence from new customers or employees. We start with the use case and the decision guests should be able to make afterwards, then choose a stage presentation, demonstration, discussion or roadshow.
Project experience
BURNHARD Promotion Roadshow 2024
PIRATEx developed and delivered the promotional roadshow, combining product displays, trained brand ambassadors and visitor activities. The activation connected product displays with an opportunity to try and discuss the range.
Read the project and our role →How the work fits together
02
Prepare the live situation
Your product team approves claims and demonstration readiness. Together we agree the host’s brief, technical interfaces and the alternative if a live demonstration is unavailable.
03
Record for a defined purpose
Recordings and clips are planned around their intended use. Quantity, length, formats, rights and approval rounds belong in the quote.
Your team and ours
You own product information, demonstrations and factual approval. We design and deliver the agreed occasion. Sales follow-up, distribution and later content production are included only when commissioned.
The right next scope
A different task may need a different commission. Follow the related service to compare its role and outputs.
Video for use after the launch →Start with the question you need to resolve
Show us the product, audience and occasion. We will discuss what needs to happen live, what your team has prepared and which recordings you need for later communication.
We agree the work, client inputs, approvals, supplier costs and handoff before you commission it. You do not need a finished brief to ask for a first discussion.
Discuss the project