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Power of Events / Kommunikationsstrategie
Event Management

Leverage the Power of Events to Elevate Your Communication Strategy

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Reading time 5 minutes

PIRATEx Line
In today’s digital world, it is more important than ever for brands to have a strong communication strategy to stay ahead of the competition. However, with so many channels available to connect with customers, it can be challenging to where to stand out and capture their attention. It’s crucial for brands to keep innovating their […]
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audience engagement
Event Basics

How To Guarantee Audience Engagement at Your Events?

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Reading time 11 minutes

PIRATEx Line
What is worse than an event where your audience is not actively interacting with your speakers? Nothing. A lack of engagement is every eventprofs biggest nightmare. While there are passive attendees to every kind of event, the atmosphere becomes electrifying when attendees are active and enthusiastically contribute by sharing ideas and opinions. Having good audience engagement is […]
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Keynote presentation
Event Basics

Keynote Presentations: Make the Most of This Event Format

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Reading time 6 minutes

PIRATEx Line
Keynote presentations are an event format most organizers will likely not be able to avoid, and your audience will expect. For organizers, let it be a highlight and your chance to shine. Take the opportunity to capture your audience’s undivided attention with something that really brings the “wow” factor.   What is a keynote presentation? […]
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Event Location in Cologne
Event Basics

Event Locations in Cologne: 18 Venues for Memorable Gatherings

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Reading time 9 minutes

PIRATEx Line
For organizers looking for a great European event location, Cologne, Germany is one hotspot that should be at the top of your list. Centrally located on the banks of the Rhine River, this bustling metropolis is easy to reach from across Europe, close to the borders of Belgium and the Netherlands. With a population of […]
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Event Locations in Dortmund / Eventlocations in Dortmund
Event Basics

Don't Miss These 9 Amazing Event Locations in Dortmund

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Reading time 7 minutes

PIRATEx Line
Dortmund is a bustling city nestled in the heart of Germany’s North Rhine-Westphalia region. With a rich history dating back to the medieval era, Dortmund has evolved into a modern metropolis renowned for its industrial heritage, vibrant cultural scene, and exceptional quality of life. Once a major center for coal and steel production, Dortmund today […]
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People brainstorming an event concept | Veranstaltungskonzept
Event Basics

Event Concept: What Is It and Why Is It Essential to Have One?

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Reading time 8 minutes

PIRATEx Line
Designing a knockout event isn’t as easy as it seems. There’s more to it than just inviting some speakers and attendees. When it comes to designing an exceptional event that impresses your attendees and satisfies your sponsors, you’ll need to develop a real strategy to make your event unique. The event concept is the starting […]
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Event Location in Düsseldorf / Eventlocation in Düsseldorf
Event Basics

Upscale Your Events: 10 Event Locations in Düsseldorf

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Reading time 7 minutes

PIRATEx Line
Düsseldorf is a vibrant city situated on the banks of the River Rhine in Germany’s North Rhine-Westphalia (NRW) region. It is the capital of the state and the seventh-largest city in the country, with a population of over 600,000 people. Düsseldorf has a rich history and has long been an important cultural and economic center. […]
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Event locations in Essen / Eventlocations in Essen
Event Basics

10 Exciting Event Locations in Essen

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Reading time 8 minutes

PIRATEx Line
The city of Essen might not be the first one you think of when it comes to North Rhine-Westphalia, but this city is truly a hidden gem. While lesser known than its larger regional neighbors, Cologne, Düsseldorf and Dortmund, Essen has much to offer, especially when it comes to venues and prominent event locations. Located […]
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Innovating with Phygital Events: Combining the Digital and Physical Worlds | Innovation durch phygitale Events: Die Kombination von digitalen und physischen Welten
Event Basics

Innovating with Phygital Events: Combining Digital and Physical Worlds

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Reading time 9 minutes

PIRATEx Line
Today, it has become commonplace for events to go beyond their physical locations into a hybrid space that combines both the physical and digital worlds. However, the hybrid event model comes with multiple challenges and costs that can frustrate even experienced event organizers. From hidden costs, coordinating an event for two audiences with different expectations, […]
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businesswoman meeting with her virtual event community / Geschäftsfrau trifft sich mit ihrer virtuellen Event-Community
Event Basics

Building an Event Community: Why and How Should You Do It?

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Reading time 7 minutes

PIRATEx Line
Event organizers are the new community builders. It’s not a matter of organizing in-person or virtual events once a year anymore. It’s about connecting and engaging with their audience year-round. The introduction of this community model in your event strategy means that eventprofs have to adapt and change their vision of events. And yet, building […]
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Best of Events & event tech
Events Industry

Best Of Events: Everything Old Is New Again | Event tech

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Reading time 4 minutes

PIRATEx Line
Each year, the big “Best of Events” show in Dortmund brings together the industry’s top suppliers, producers and service providers to showcase what’s hot when it comes to live communications. Held in January, it’s always a timely show to set off the year’s events and get a good sense of what to expect from the […]
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Phygital events in 2023
Events Industry

It's 2023: Time to Get Phygital!

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Reading time 4 minutes

PIRATEx Line
January is an exciting time. New beginnings and a new start for many. We are eagerly anticipating the upcoming spring season of events with planning well underway. For us– there’s one big word that seems to characterize the experiences we’re building in 2023: phygital. A portmanteau of physical + digital = phygital refers to events […]
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Wrong 2022 event predictions
Events Industry

2022 Event Industry Predictions: What We Got Wrong

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Reading time 5 minutes

PIRATEx Line
As we say goodbye to 2022, the event industry finds itself in an interesting place. Thankfully, it’s remarkably more hopeful than 12 months ago, when Covid was canceling the early event dates off the calendar and throwing venues into disarray. The pandemic feels very distant. But the past years have shown us anything can happen. […]
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Eventtech: no more event attendance as a zebra - Veranstaltungsbesuche als Zebra
Events Industry

Eventtech: No More Event Attendance as Zebras

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Reading time 6 minutes

PIRATEx Line
A few weeks ago, there was a sad announcement from the creators of Skittish, to say that one of the most unexpected, and glorious event platforms to come out of the pandemic would be closing down. Sadly it will no longer be possible to attend an event as a zebra, or a wildebeest, or a penguin. (You’ll just […]
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December 2022: great rebound and reset of the event industry
Events Industry

2022: the Great Reset or Great Rebound of the Event Industry

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Reading time 4 minutes

PIRATEx Line
To know where the event industry is headed, I think it’s important to spend time outside the “event bubble”. To serve your customer, you need to understand their needs as well as your own. And when you look at the tech industry, the latest announcements have shown a reckoning— layoffs, more layoffs, and even more layoffs alongside chaos at digital […]
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5 Tipps, wie du Online-Messen erfolgreich nutzen kannst
Event Basics

5 Tips to Effectively Exhibit and Sell at Online Trade Shows

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Reading time 5 minutes

PIRATEx Line
In the pivot to virtual and hybrid events, many exhibitors have had to change their tactics when it comes to exhibiting with excellence. When it came to in-person trade fairs and exhibitions, many successful event appearances required a considerable expenditure on booth development– in terms of design, construction, and importantly– staffing. But when exhibitions pivoted to […]
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5 versteckte Kosten für dein Budget bei hybriden Events / The 5 hidden costs of organizing hybrid events
Event Basics

The 5 Hidden Costs of Organizing Hybrid Events

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Reading time 5 minutes

PIRATEx Line
In our previous segment, we discussed some of the different ways organizers can incorporate hybrid elements into their event concepts. Hybrid events can have a considerable positive impact on your participant’s experience, such as making your event more visually appealing and creating more connections for your participants and sponsors. But when considering what hybrid elements […]
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Accessible and inclusive events / inklusive events
Events Industry

Inclusive Events: What #KeepFestivalsHybrid Really Means

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Reading time 7 minutes

PIRATEx Line
Late last year, author Penny Batchelor and publisher Clare Christian launched the #KeepFestivalsHybrid initiative, a call to action for literary festivals to continue offering online attendance for book events to accommodate those with disabilities, chronic illnesses, who just couldn’t pay to attend or were excluded from participating due to social anxiety. The campaigners argued a […]
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Event platform
Events Industry

Eventtech: Why We Passed on Your Event Platform

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Reading time 4 minutes

PIRATEx Line
Maybe you’ve seen it in your inbox. The sparkling red notification icon hovering over your Linkedin In-mailbox, alerting you to an exciting new partnership opportunity from the next greatest thing in event technology. Each time the notification appears, there’s a bit of excitement, suggesting the possibility of a genuine opportunity. But nearly always, it’s another […]
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5 Thesen zur Zukunft digitaler und hybrider Events // 5 Theses on the Future of Hybrid and Digital Events
Events Industry

5 Theses on the Future of Hybrid and Digital Events

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Reading time 5 minutes

PIRATEx Line
The event industry has changed fundamentally since the beginning of the pandemic. Events have become more accessible to all utilizing digital formats. As venues begin to reopen, hybrid concepts are becoming more and more commonplace. But what does “hybrid” mean when it comes to events? What is the future of events going to look like? […]
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Event Marketing Mistakes / Eventmarketing falsch gemacht
Events Industry

Event Marketing: What You're Doing Wrong

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Reading time 4 minutes

PIRATEx Line
I’ve been in a few conversations with frustrated organizers lately– concerned about event registrations and sluggish attendee signups. Many factors impact attendance numbers. Organizers often point to those outside their control — an imperfect market, busyness of prospective attendees, or a fragmented media landscape, where ads just don’t hit where they used to. This last […]
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PIRATE Summit Fire
Events Industry

Events: the “Why” of How We Gather

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Reading time 5 minutes

PIRATEx Line
It’s no secret at PIRATEx that we’re huge proponents of digital events. Digital events transformed our company when the pandemic hit, and even made some question if we had walked away from producing on-location events entirely. That’s certainly not the case. Digital and physical events are not alternatives. Instead, they should be seen as complements […]
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Events Hybrid Machen | Photography by Lucas Coersten
Event Basics

5 Starting Points to Make Your Event Hybrid

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Reading time 5 minutes

PIRATEx Line
If you’ve been paying attention to the event industry lately, you might have heard the terminology “hybrid event” over and over. But what exactly is a hybrid event? Here, we’ll share why it is not always so straightforward to define the term “hybrid event”, but also why the definition is not always so important. In […]
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A multiverse of Metaverses with JOURNEE. In the image: Close up of a man typing on a laptop with neon lights in the background / Multiversum von Metaversen
Events Industry

A Multiverse of Metaverses: the Future of Events Is Here!

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Reading time 5 minutes

PIRATEx Line
Earlier this summer, I took a journey to the future of events. Or more accurately, a JOURNEE, courtesy of “the beautiful Metaverse” company itself.  Journee develops immersive digital environments and experiences for brands inside bespoke creative worlds. These settings are engaging and interactive, inviting visitors to play and explore. Despite their description as “metaverses” what […]
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Audience in the metaverse / Publikum im Metaversum
Events Industry

When Your Fear Means Your Audience Misses Out...

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Reading time 6 minutes

PIRATEx Line
It’s been a minute. Where has summer gone?  No matter your audience or industry– as we expected, this has been one non-stop season of events. September and October are no different. It’s exciting for event producers (we’re gearing up to produce one of the hottest parties during DMEXCO next month—if you’d like to join us […]
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5 Möglichkeiten, wie du deine Produkte durch eigene Online-Events präsentieren kannst
Event Basics

5 Ways to Use an Event to Showcase Your Product

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Reading time 5 minutes

PIRATEx Line
One of the biggest benefits brought by increased digitalization is the growth in opportunities allowing firms to go direct to consumers. This increase in tools and consumer options has had a profound impact on businesses and the event industry. No longer do firms need to wait until a trade show or exhibition takes place, they […]
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Event tech in 2022 / Markt der Veranstaltungstechnik. In the image: compputer programmer working on code appearing in augmented reality
Events Industry

Summer 2022: A Reckoning for Eventtech

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Reading time 6 minutes

PIRATEx Line
As predicted, the summer event calendar has been busy. Jam packed with festivals, conferences and expos, everyone’s been making the most of a return to ‘normalcy’. Some are breaking expectations on attendance. What do these events have in common, besides a shared calendar date? They’re largely running in person. Only a few of these are […]
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Experiential Marketing Strategy / Erlebnismarketing-Strategie. In the image: crowd of people partying at a concert
Event Basics

Why Hybrid Events are a Must for Your Experiential Marketing Strategy

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Reading time 6 minutes

PIRATEx Line
Something that’s been creeping into inboxes everywhere recently:  invitations for events with a venue that doesn’t say, “online”.  After months and months of digital events, the event industry is returning to physical events as case numbers fall and regulations loosen. Don’t let the change of venue complicate your live communications strategy. Whether you decide to stick to […]
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Event data diversification /. Über Daten und Diversifizierung
Events Industry

On Data and the Diversification of Events

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Reading time 6 minutes

PIRATEx Line
I was asked recently about my thoughts on the newest event concepts and brands that have caught my eye lately. It’s a tricky question to answer. The tough economic climate for events over the past years has led to considerable consolidation in the industry. Under those constraints, there is little appetite (or cash reserves) for experimentation, […]
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Event Attendee Experience / Erfahrung geht vor Ergebnis
Events Industry

Experience Over Outcomes: Are Your Attendees Getting What They Came for?

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Reading time 4 minutes

PIRATEx Line
70,000 sold out tickets and the large crowd of attendees pictured patiently waiting to enter Hamburg’s OMR-Festival last week sent a message that didn’t take a “marketing rockstar” to figure out: Event goers are craving the physical experience.  From an outsider’s perspective, OMR delivered. The event’s organizers produced an event heavy on content, experience and […]
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Events like 2019? Your attendees aren’t buying it!
Events Industry

Don't Plan Your Events Like It's 2019 Again!

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Reading time 8 minutes

PIRATEx Line
I’ve noticed a really familiar feeling with many events taking place this season. But that’s not always a good thing. As events return in person, I’m finding some event concepts appear very similar to when they last took place in a physical format. While attendees are excited to meet in person, once inside, the content on […]
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Spezialeffekte / Special effects to make your event stand out
Event Basics

10 Special Effects to Make Your Event Stand Out

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Reading time 4 minutes

PIRATEx Line
Are you looking for ways to make your event more interesting? Due to the many different events that take place at the same time, it’s important to incorporate elements that will help your event stand out. But choosing just what special features to include is not always straightforward. As a first step, you will want […]
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CO2-Rechner um Klimaneutrale Events zu organisieren / Climate-neutral events calculators
Event Basics

Carbon Calculators to Organize Climate-Neutral Events

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Reading time 5 minutes

PIRATEx Line
Do you care about climate change and want to create lower-impact events? Here, we introduce you to 6 CO2 calculators that can help you make your first steps toward organizing climate-neutral events. Each of these calculators has different strengths, so you can choose the one that best fits your vision. From a pure focus on […]
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How can your event have a lighter impact on the environment
Events Industry

Help Your Events Have a Lighter Impact on the Environment

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Reading time 6 minutes

PIRATEx Line
Every year since 1970 April 22nd has been recognized as Earth Day. It’s a date that for some is unfortunately easily passed over, given all of the other commitments and pressures that we all face. It’s understandable– the scale of the climate emergency is staggering.  But in this monumental effort, we are all in this […]
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Metaverse Plattformen zu probieren/ Metaverse platforms you should try
Event Technology

8 Metaverse Platforms You Need To Try in 2022

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Reading time 5 minutes

PIRATEx Line
In the wake of the Corona Pandemic, hybrid or fully digital events have replaced physical events. While people are looking forward to going back to in-person events, it doesn’t mean that the era of digital event formats is over. Those formats are here to stay in the long term, which would allow the event industry […]
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Eventlocations in NRW / Event Venues in NRW
Event Basics

The Top 50 Event Venues in NRW for Your Next Event!

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Reading time 7 minutes

PIRATEx Line
Are you looking to organize an event in North Rhine-Westphalia in the near future, but can’t find the perfect event venue? Look no further, as you’ve come to the right place. Today we’re sharing our 50 favorite event venues in NRW with you.  PIRATEx has called Cologne, Germany home for over a decade, and it’s […]
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Event Staffing crisis / Personalmangel bei Veranstaltungen
Events Industry

The Event Staffing Crisis Is Real...

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Reading time 5 minutes

PIRATEx Line
Things are looking a little bit different in the calendar these days. Event managers who were waiting weeks while events were rescheduled over the winter are now seeing 1, 2, 3, events taking place on the same day. The change of pace is fast and furious, with all hands on deck. Despite the buzz of […]
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Lesson on Digital events vs Physical events by Barrett-Jackson / digitale events und Petrolheads
Events Industry

What Can ‘Petrol-Heads’ Tell Us About Events in Spring 2022?

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Reading time 5 minutes

PIRATEx Line
Events are back. For anyone hesitant about the return of in-person events (despite high covid infection numbers, event staff shortages, instability with suppliers, possible new energy rationing, etc…) you’d struggle to find a more positive sign than last week’s Techno Classica in Essen. After two years, one of the world’s largest gatherings for automotive enthusiasts filled all […]
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Add Digital Elements to your physical events / Integration digitale Komponenten bei physische Events
Event Basics

5 Ways to Successfully Integrate Digital Elements in Your Physical Events

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Reading time 6 minutes

PIRATEx Line
It’s now been two years since the event industry was forced into a digital pivot. Since then, virtual and online events have become the norm. Technology has grown in leaps and bounds. Event organizers and attendees are well acquainted with digital event formats and technologies. For your participants, they’ve become accustomed to the convenience digital […]
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GEA Heating & Refrigeration Technologies (HRT) on tour!
PIRATEx

Case Study: GEA Heating & Refrigeration Technologies on Tour!

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Reading time 1 minute

PIRATEx Line
Have you ever heard the expression, “get the show on the road”?  It’s a figurative phrase, but one our client GEA took literally with their recent Heating & Refrigeration Technologies tour. The innovative concept: build a bespoke event venue inside a semi truck and bring the event directly to clients and stakeholders all across Europe.  PIRATEx […]
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10 Eventmarketing Tipps zur Steigerung der Reichweite deiner Veranstaltung
Event Basics

10 Event Marketing Tips to Increase Your Event's Reach

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Reading time 7 minutes

PIRATEx Line
Have you planned a great event and are now wondering how you can spread the word? Then you’ve come to the right place. In this article, you’ll find 10 event marketing tips that will help you increase the reach of your event. Whether digital, hybrid, or on-site, those 10 tips can be applied to all […]
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6 key features for virtual event platforms in 2022 / 6 wichtigsten Merkmale einer virtuellen Veranstaltungsplattform
Event Technology

6 Most Important Features of a Virtual Event Platform in 2022

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Reading time 6 minutes

PIRATEx Line
After two years of online events and using event platforms, virtual event attendees have become increasingly familiar with virtual event platforms and their functionalities. For organizers, selecting the right event platform for your virtual event is one of the most important decisions of your event planning process. Many factors influence the choice of an event […]
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Vortrag bei einer Online Vernstaltung | Successful online presentation
Event Management

How To Hold a Successful Presentation at an Online Event

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Reading time 6 minutes

PIRATEx Line
The Corona pandemic created a shockwave for the event industry. Event organizers had to develop new approaches and new concepts in order to hold events. And engaging an online audience requires a few adaptations for those used to speaking on stage.  Instead of looking into curious faces during their presentation, speakers at digital events largely […]
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The Events industry unites in support for Ukraine
Events Industry

The Events Industry Unites in Support for Ukraine

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Reading time 7 minutes

PIRATEx Line
“[l]et’s just not continue life-as-usual, it is not.” InEvent’s Pedro Góes summed up the prevailing mood perfectly in the above statement, which accompanied a post offering remote positions to those affected by the crisis in Ukraine.  Despite some incredibly positive news for the event industry this week, and lots and lots of successful in-person events […]
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Prevent the clash of Generations at your hybrid event with the Generation Z incoming
Events Industry

How To Prevent the Clash of Generations at Your Hybrid Event?

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Reading time 5 minutes

PIRATEx Line
As we reach the end of February, the trepidation that many organizers felt at the height of the omicron wave in December feels like a distant memory. Next week, one of the first European casualties of the Covid pandemic, MWC is set to resume in person and on time as scheduled. Physical events have begun […]
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Header image Networking at a hybrid event / Networking bei einer hybriden Veranstaltung
Event Basics

How To Encourage Networking at a Hybrid Event?

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Reading time 4 minutes

PIRATEx Line
With the return of physical events just around the corner, many are excited at the prospect of connecting at events in-person. One of the main reasons? Meeting with people face to face! The lack of in-person meetings was one of the biggest challenges for the trade fair industry when going digital, as networking is one […]
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Metaverse events in 2022
Events Industry

Metaverse Events in 2022: Our Takeaways

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Reading time 6 minutes

PIRATEx Line
If you’re looking for a good metaphor for the events industry in 2022, you’ll try hard to find a better example than this week’s Samsung Unpacked. Samsung’s regular flagship event brought their audience to the metaverse for an experience some have called, “rushed and incomplete” and plagued with “tech troubles”. Frustrated attendees took to Twitter […]
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What is the meaning of hybrid in 2022
Events Industry

What Is the Meaning of Hybrid in 2022?

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Reading time 6 minutes

PIRATEx Line
One of the biggest themes of the last year was the absolute explosion of the term “hybrid events”. Its ubiquity online often led to confusion amongst event organizers. We found many looking for a specific, concrete, “hybrid event” concept they could apply to their physical event in order to “make it digital”.   Despite being advanced […]
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Events in 2022: the pandemic continues with event cancellations and postponments / 2022 Veranstaltungsbranche
Events Industry

Events in 2022: Ballooning Costs, Cancellations and Staff Shortages

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Reading time 5 minutes

PIRATEx Line
CES modifies their “in-person footprint”. Hannover Messe postponed. Agritechnica? Not until November 2023.  You know what they say about best-laid plans, right?  Even with the highest of hopes and most certain of planning, things can go awry. Many organizers were committed to returning to in-person events in 2022. But as the calendar turned to 2022, […]
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Get ready for 2022 in the event industry
Events Industry

Make Your Own Adventure in 2022!

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Reading time 8 minutes

PIRATEx Line
There’s something about the end of the year, closing the books and clearing the last tasks that tend to put many of us in a reflective mood. But for some key event industry insiders, rather than looking back, they’re fully focused on what’s ahead. And for some, it comes with a high degree of confidence […]
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What's your 365 strategy when it comes to online events? / 365-Strategie
Events Industry

What’s Your 365 Strategy for Your Events?

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Reading time 5 minutes

PIRATEx Line
What is the real contribution of events? Phil Soar‘s recent columns in Exhibition News have encouraged many in the event and exhibition industry to think hard about this question.  His pieces playfully, but pointedly push event and exhibition organizers to unpack their value proposition for their stakeholders, beyond serving as the regular venue and meeting place […]
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Covid-19’s latest impacts on the Event Industry
Events Industry

The Event Industry Is Changing Again...

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Reading time 6 minutes

PIRATEx Line
I had a nice essay planned for this week’s edition of The Lookout. But as the news unfolded over the past days, I realized I couldn’t ignore the elephant in the room. I might have seen it coming. Especially while walking through the scene playing out on the streets of Cologne last Thursday, as I […]
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Everything that eventprofs can learn from Twitch when it come to user engagement
Events Industry

What Eventprofs Can Learn from Twitch

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Reading time 6 minutes

PIRATEx Line
Keeping an audience of over 700,000 participants engaged for more than 50 hours straight? For many event professionals, it might seem like a daunting prospect.  But earlier this month, the French livestream event ZEvent did just that and set a new world record for charity fundraising on Twitch at the same time. ZEvent 2021’s livestreamers […]
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The future of digital events, is it over yet? Ist die digitale Zeit mit der Rückkehr zu physischen Veranstaltungen schon vorbei?
Events Industry

The Future of Digital: Is It Over?

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Reading time 5 minutes

PIRATEx Line
The brightly colored boxes, popping stage lights and giant arena were instantly recognizable. It didn’t take long when scrolling through my social media feed over the past days to come across posts from attendees showcasing their experience at the world’s biggest tech event. Web Summit has just welcomed 42,751 in person visitors to Lisbon this […]
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Header image of The Lookout All News Online Events and Virtual Events on inclusive events / inklusiven Veranstaltung und Digitale Option
Events Industry

Can Your Event Be Inclusive Without a Fully Digital Option?

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Reading time 5 minutes

PIRATEx Line
This weekend, the COP26 Climate Change Conference begins in Glasgow. It’s taken a particular interest not only because one of the largest in-person global events to return since the pandemic, but also due to the climate focus. Delayed over a year due to the pandemic, the organizers were adamant the event would be held in person […]
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Header image of The Lookout All News Online Events and Virtual Events on virtual venues and innovation / Virtuelle Veranstaltungsorte müssen innovativ bleiben!
Events Industry

Why Virtual Venues Need to Keep Innovating!

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Reading time 5 minutes

PIRATEx Line
“I’m at the bar,” he wrote. “No, I’m at the bar.” I typed back furiously in Slack. I scanned the 3D avatars around me.  “I can’t see you anywhere!”  I was trying to meet one of my colleagues at a virtual event. We decided for our avatars to meet up at the bar space to […]
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Header image of The Lookout All News Online Events and Virtual Events on Revisiting our 2021 Event Predictions / 2021 Veranstaltung Prognosen
Events Industry

Revisiting Our 2021 Events Predictions

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Reading time 5 minutes

PIRATEx Line
We’re now well into the beginning of Q4 and the news from the industry this week has me reminiscing about this point in time last year. It was around this time last year when we began to put together some of the predictions of what we could expect for 2021. At that time, the pandemic […]
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Header image of The Lookout All News Online Events and Virtual Events on In-Person trade fairs are back but everyone stays on zoom / Live-Events und Messen sind zurück, aber alle bleiben bei Zoom
Events Industry

In-Person Trade Fairs are Back but Everyone Stays on Zoom!

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Reading time 5 minutes

PIRATEx Line
It’s now been a month since in-person events and trade fairs have received the go-ahead in all German states, and everywhere you look, it seems something is happening. Things feel decidedly differently, and it’s not just the weather (or the election). The renewed optimism from many of the large event organizers and the fairs going […]
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Header image of The Lookout All News Online Events and Virtual Events on hosting events in the metaverse
Events Industry

Ready to Host Events in the Metaverse?

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Reading time 6 minutes

PIRATEx Line
This summer, Facebook’s Mark Zuckerberg shared that his social networking company is positioning itself to become a “Metaverse company”. The announcement was met with both criticism and acclaim. Far more responded in bewilderment. What is the “metaverse” anyway? [This might help] But the more observers uncovered, the more they realized that many of us already […]
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Header image of The Lookout All News Online Events and Virtual Events on Mobile Event App / Mobile Veranstaltungs-App
Events Industry

Mobile Event App - Do you need one?

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Reading time 4 minutes

PIRATEx Line
When it came to choose an eventtech platform for our recent PIRATE Live event, there was one feature that I wasn’t particularly concerned about: a mobile event app. I am completely sold on the idea of a mobile event app for hybrid events, when your attendees are split between a remote and an in-person location. […]
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Header image of The Lookout All News Online Events and Virtual Events on the exhibition industry and attendees' empowerment/ Die Supermacht der Online-Veranstaltungen.
Events Industry

Why Online Events Increase Attendees' Empowerment?

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Reading time 4 minutes

PIRATEx Line
September has marked the reopening of trade fairs in all 16 German states– and fairs across the country have been busy welcoming back attendees. As 20,000 visitors are expected to attend the “Americana” fair in Augsburg this week, it really begins to feel that the exhibition industry in Germany is back in person and making […]
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Header image of The Lookout All News Online Events and Virtual Events on the measure of events and online platform / Veranstaltungsbranche
Events Industry

What Is the Real Measure of Events in 2021?

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Reading time 5 minutes

PIRATEx Line
This week I received a call on my personal number with an invitation to attend an upcoming industry event. The caller excitedly shared they would be waiving the entrance fee (just over 300 euros), because “we’d like to get more people in the room”.  Everything about the exchange was awkward, from the unprompted call (how […]
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Header image of The Lookout All News Online Events and Virtual Events on Virtual reality
Events Industry

How To Keep Events Human Despite the Tech?

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Reading time 5 minutes

PIRATEx Line
A question I’m often asked, goes along these lines, “What’s the best event platform to use?” All event organizers will know that this question is impossible to answer.  You’ll know the many variables that go into your final decision, depending on your concept, scope, goals and budget.  The decision is further complicated by the fact […]
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Header image of The Lookout All News Online Events and Virtual Events on Experimental Event Strategy und experimentieren
Events Industry

Experimental Event Strategy is Everything!

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Reading time 5 minutes

PIRATEx Line
One week to go.  For event organizers, you’ll know what this moment feels like.  The anticipation that’s been building, the tasks, to-do lists, and checks and the rechecks. The entire process to get to this point, and the seemingly zillion things left still to do.  And there’s this thing with events, that no matter how […]
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Header image of The Lookout All News Online Events and Virtual Events on The Delta Variant and the return of trade fairs
Events Industry

Lessons from Samsung & Delta Variant vs Trade Fairs

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Reading time 6 minutes

PIRATEx Line
For event nerds, some of the most important events we looked forward to were the yearly launch events by those big tech brands– Apple, Google, Microsoft… Alongside the products they present, these events showcase some of the latest innovations in event design and production. As the tech launches successfully moved online, the high production value […]
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Header image of The Lookout All News Online Events and Virtual Events on event attendees data
Events Industry

Who Owns Your Attendees' Data and What Are They Doing With It?

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Reading time 6 minutes

PIRATEx Line
This tweet by Paul Graham this week caught my attention and it made me think a lot about the changes the events industry has faced over the last 16 months. Event technology has fundamentally changed the relationship between event organizers and their participants, sponsors and attendees. Before the widespread adoption of online event platforms, attendees tended […]
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Header image of The Lookout All News Online Events and Virtual Events - Back to physical events
Events Industry

Back to Physical Events: How Aligned Are Event Agencies and Corporates?

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Reading time 5 minutes

PIRATEx Line
There’s an interesting trend that’s clear when reading about and following the event industry’s reactions to the pandemic. Over the last year, there’s been an overwhelming narrative about the importance of “returning to physical”.  I certainly understand it – our agency’s signature event has been called the European version of “Burning Man”.  We’ve heard, there’s […]
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Header image of The Lookout All News Online Events and Virtual Events on Zoom new All In One Platform
Events Industry

Zoom: Bull in the China Shop or Elephant in the Room of Virtual Events?

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Reading time 6 minutes

PIRATEx Line
In May, Zoom quietly announced their own All-in-one Event platform was coming. At the time of the announcement, at the cusp of summer, many event professionals were not thinking of online events. Instead, we were looking excitedly to moving towards the return of physical events, the easing of restrictions, and hopefully the lessening of the […]
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Header image of The Lookout All News Online Events and Virtual Events on Eco-friendly and Sustainable Events
Events Industry

Let's Stick with Sustainable Events for Good!

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Reading time 5 minutes

PIRATEx Line
It’s been a wet and wild week for us here in North Rhine-Westphalia. The once-in-a-generation flooding that has taken place over the last days here and in our neighboring region, as well as the very real cost to human lives that has been felt, has all of us thinking of the climate emergency. Just as […]
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Header Image 11 Online Event Marketing Platforms to Jumpstart Your Event Marketing
Event Technology

11 Online Event Marketing Platforms to Jumpstart Your Event Marketing

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Reading time 4 minutes

PIRATEx Line
With more than 360+ solutions, our Eventtech Directory is filled with tons of platforms and tools that can help you produce a great online event. Everything is organized in 17 different categories to help you find the perfect software for the discerning event organizer, whether you’re looking for a Networking tool or an All-in-One platform […]
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Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Events Industry
Events Industry

Hot Event Summer for the Events Industry!

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Reading time 7 minutes

PIRATEx Line
This week has marked the first full week of summer (in Europe) and also, with the increasing temperatures, also a raising of spirits. The change of the season has accompanied some real optimism in the events industry, that even a tepid response to Mobile World Congress couldn’t dissuade. “Given the choice, would I have put […]
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OOTB.Award Online Event Studio Produktion by PIRATEx
PIRATEx

PIRATEx Produces OUT OF THE BOX.NRW for the Second Year!

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Reading time 1 minute

PIRATEx Line
For the second year, PIRATEx partners with North Rhine-Westphalia’s Ministry of Economic Affairs, Innovation, Digitalization and Energy to produce the OUT OF THE BOX.NRW award. The OUT OF THE BOX.NRW award aims to identify and award those innovative and unique digital startups who think and act “out of the box”, and showcase the excellence of […]
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Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Hybrid event experience
Events Industry

Do We Value Efficiency Over Experience?

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Reading time 6 minutes

PIRATEx Line
I hope you’re having a great week! Here in Europe, we saw the return of the region’s first large scale tech conference (VivaTech) last week, and the enthusiasm continues to rise for hybrid events this fall. The outcomes of VivaTech shows the potential of a hybrid event at its best: The production welcomed over 400 […]
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Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Virtual Trade Fair
Events Industry

Producing Our Biggest Virtual Trade Fair to Date

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Reading time 6 minutes

PIRATEx Line
First of all, this has been a huge week for the events and experience economy world so this email is packed! And it has also been a huge week for us, producing our biggest virtual trade fair to date – here are the facts: 2 days, 1,700+ sessions in 22 live streams amounting to a […]
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Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions PIRATE Live 2021
Events Industry

Our Own Online Event PIRATE Live Is Back!

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Reading time 5 minutes

PIRATEx Line
It was around this time last year where we at PIRATE were getting ready to make a big decision. In March, we had postponed PIRATE Summit, our flagship event, to September. But the progress of the pandemic indicated that holding the event in person then would likely not be possible. We had to decide to […]
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PIRATE Live 2021#RaiseYourSails
PIRATEx

#RaiseYourSails - The Theme for PIRATE Live 2021

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Reading time 2 minutes

PIRATEx Line
Last year was anything but normal. The impact of the global pandemic was unlike anything we could have imagined. Each one of us has felt the effects in our own way. Going far beyond health – the social, cultural, and economic impact has fundamentally changed many aspects of life as we knew it. Priorities have […]
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Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Mobile World Congress
Events Industry

LinkedIn Event Ads & a “Zombie” Mobile World Congress?

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Reading time 5 minutes

PIRATEx Line
The announcement on February 12, 2020 sent shockwaves through the event industry. It was of course, the notice that Mobile World Congress, the world’s flagship tradeshow event for mobile handsets and telecommunications would be cancelled due to the coronavirus pandemic. The move was considerable, as MWC attracts over 100,000 attendees from 200 countries. At the […]
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Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions Driift livestream issues
Events Industry

Livestream Issues of Event Organizers Driift

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Reading time 4 minutes

PIRATEx Line
Picture this: you’ve planned your event, booked the headliners, and set the stage. The registrations have been flying in, and the media has covered your event with anticipation. Each of your checkpoints are hitting flawlessly, your tech checks have all passed with no issue. The time has come, and you are ready to hit “go” […]
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Header image of The Lookout All News Online Events and Virtual Events Zoom Events and Discord Virtual events updates
Events Industry

Zoom Events & Discord for Virtual Events

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Reading time 5 minutes

PIRATEx Line
Is it what you’ve been waiting for? Zoom just announced “Zoom Events” – a brand new product to offer event organizers of all sizes an end to end solution for unique online experiences. The platform will launch this summer and aims to combine the reliability of Meetings, chat and video Webinars to allow event professionals […]
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Header image of The Lookout All News Online Events and Virtual Events on Eurovision Village and Hybrid Events Productions
Events Industry

Online Eurovision Village & Hybrid Events Productions

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Reading time 4 minutes

PIRATEx Line
Next week is a special one that I’ve been waiting for for over a year– it’s the return of the Eurovision Song Contest! Last year’s live event in Rotterdam was cancelled due to the pandemic, but it’s returning with a splash this year– in a hybrid format. As an event organizer, Eurovision is something I […]
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Header image of The Lookout All News Online Events and Virtual Events on NTFs and Virtual events
Events Industry

NFTs & Online Events: Real or Virtual Event Hype?

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Reading time 3 minutes

PIRATEx Line
Have you heard of NFTs? The acronym has been everywhere lately, but do non-fungible tokens have a role to play in virtual events? With so much expansion in the virtual event space over the last few months, it’s no surprise that these one-off digital assets could have big implications for online events. From ticketing to […]
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Header image of The Lookout All News Online Events and Virtual Events on Online Music Festival and Eventtech updates
Events Industry

K-Pop Learnings and Online Music Festivals

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Reading time 3 minutes

PIRATEx Line
When putting together The Lookout this week, this article on the endurance of virtual concerts in K-Pop really resonated. It might be because we’re in the middle of producing our first live music festival, or because the impact of online music festivals throughout the pandemic has been huge (see A Chinese Pop Group Broke BTS’s […]
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Header image of The Lookout All News Online Events and Virtual Events on the climate week
Events Industry

The Climate Week Ends but the Efforts Don’t Stop!

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Reading time 3 minutes

PIRATEx Line
We’re back again with another installment of the Lookout, our weekly newsletter on the future of events, event technology and the experience economy. This past week we and more than 170 other global companies have been part of the LFCA Time For Climate Action week. This group effort was directed for consumers and businesses to once […]
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Header image of The Lookout All News Online Events and Virtual Events on the eventtech landscape map from april and the Hannover Messe learnings
Events Industry

Eventtech Landscape Map & Some Hannover Messe Learnings

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Reading time 3 minutes

PIRATEx Line
Hi there, it’s Felix again with a new issue of The Lookout! We’ve been busy over here at PIRATEx, but the industry hasn’t been slowing down either. Here’s what’s been on my radar, and what you won’t want to miss from the events world this week. We’ve launched the latest Eventtech Landscape. This week PIRATEx […]
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Header to the article 5 tips to become a sustainable business for Climate Action
PIRATEx

Time for Climate Action: 5 Tips to Become a Sustainable Business!

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Reading time 2 minutes

PIRATEx Line
In honor of Earth Week and PIRATEx’s Time for Climate Action activities, we connected with Kristine Nagle, the founder of Your Impact House, a sustainability consultancy for companies looking to make a lighter impact on the climate. We asked Kristine what were some of the top things companies could do to develop a plan to reduce […]
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Header Picture of the Eventtech Platforms Landscape April Update Blog Article
Event Technology

The Eventtech Landscape Project: 341 Eventtech Platforms

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Reading time 6 minutes

PIRATEx Line
[APRIL UPDATE] What a spring it’s been! Time flies when you’re having fun… or collecting new eventtech platforms! At the end of February, PIRATEx launched the 2021 Eventtech Landscape for Online Event Experiences, a comprehensive overview of technology platforms for event organizers.  The 212 tools and solutions represented the various technologies our PIRATEx agency had […]
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Screenshot inside the PIRATEx virtual exhibition space by exVo for 3D Virtual Events Platforms Blog Article
Event Technology

A Virtual World for Your Next Event? (+10 New 3D Virtual Event Platforms to Try)

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Reading time 4 minutes

PIRATEx Line
Since the launch of the Eventtech Landscape, PIRATEx has continued collecting platforms and event tools in our Eventtech Directory. In our research, we’ve found 3D Virtual Events Platforms to make up the fastest growing proportion of online event platforms. This field of event technology offers many exciting developments for event professionals. Why might you choose […]
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Header image of The Lookout All News Online Events and Virtual Events - Virtual format, little hope for physical events, community-based business models
Events Industry

Little Hope for Physical Events and More Community-Based Business Models

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Reading time 4 minutes

PIRATEx Line
Welcome to a new issue of The Lookout! As we move into Q2, it really feels that the event world is moving fast these days. Here’s what I’ve been thinking about when it comes to the events world– and the trends and topics you should keep on your radar– Spoiler: I talk a lot about […]
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PIRATEx event productions brings BBaden-Württemberg International Hannover Messe Pavillion to life with bespoke eventtech solution.
PIRATEx

Baden-Württemberg International Chooses PIRATEx for Hannover Messe Digital Pavillon

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Reading time 1 minute

PIRATEx Line
From April 12-14, Baden-Württemberg International will host a special pavilion coinciding with Hannover Messe to showcase the region’s excellence in products, innovation, and ideas. Baden-Württemberg is Europe’s top region for innovation, home to over 5,500 multinational companies, producing some of the world’s top innovations in energy, mobility, lightweight solutions, Industry 4.0, and AI. Products from […]
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Online Trade Fairs / Online trade shows and International Reach by PIRATEx online event agency - Virtuelle Messe organizieren
Event Basics

How To Bring Your Next International Trade Fair Online?

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Reading time 4 minutes

PIRATEx Line
Today’s digital tools mean there is no excuse for canceling or postponing a tradeshow. Don’t let exhibitors and traders down by developing a virtual alternative to the in-person show. The world of events has changed fundamentally and companies are finding more and more opportunities to hold events and trade fairs online. The organization of a […]
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Header Bild Hybride Events 2021 von PIRATEx
Event Basics

Hybride Events: Alles, was man für 2021 wissen muss!

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Reading time 6 minutes

PIRATEx Line
Was sind hybride Veranstaltungen und für wen kommen sie in Frage? “Die Zukunft ist hybrid”. “Hybride Events sind voll im Trend”. “Gestern war virtuell, heute ist hybrid.” Event-Veranstaltern oder Menschen, die sich mit der Organisation von Online-Events beschäftigen wollen, sind diese Aussagen wahrscheinlich schon begegnet. Aber was bedeutet „hybrid“ eigentlich im Veranstaltungskontext? Definitionen sind häufig […]
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Header image of The Lookout All News Online Events and Virtual Events - the state of tradeshows and zoom fatigue
Events Industry

SXSW Takeaways, the Antidote to Zoom Fatigue and More!

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Reading time 3 minutes

PIRATEx Line
Happy Thursday! No, it’s not an April Fool’s joke! It’s a short week for us, so I’m just coming to your inboxes early this week due to the Easter holiday in Germany this Friday. If you have a long weekend in store, here are some things that have been going on in the event world […]
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Header picture to the blog article things holding your online event back
Event Basics

10 Things Holding Your Online Event Back (and How to Turn Them Around)

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Reading time 5 minutes

PIRATEx Line
The events industry started 2021 with nearly a year’s worth of lessons learned from 2020, a year when online events were chosen by necessity. As we look back, many of those early attempts were not the most polished performances. We all can remember fumbles such as “You’re on mute”.  The format was new for many, […]
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Header image of The Lookout All News Online Events and Virtual Events - Eventtech Industry Hopin Acquisitions
Events Industry

Explosive Growth in the Eventtech Industry & Hopin Goes on a Buying Spree

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Reading time 3 minutes

PIRATEx Line
We’ve now officially passed the one-year anniversary of the first Covid-19 lockdowns in Germany. These 12 months have taught us quite a lot, pushing us to grow, innovate and connect in new ways.  For event organizers, the growth of the learning curve when it comes to online events has been steep. And continues to grow! […]
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Header Picture for Online Event Exhibitors hate Virtual Format Article
Event Management

Why Exhibitors Hate Online Events and What Can Organizers Do?

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Reading time 5 minutes

PIRATEx Line
This week, events analytics company Explori released some interesting statistics about the impact of virtual events. The good news? Attendees are happy with the new format and greater accessibility of online events. “A year on, the benchmarks show attendee sentiment for virtual events is increasing… Attendees are scoring virtual trade shows even higher for satisfaction […]
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Header Picture for the All you need to know about hybrid events 2021 Article
Event Basics

Introduction to Hybrid Events: All You Need to Know in 2021!

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Reading time 6 minutes

PIRATEx Line
What are hybrid events and why should organizers consider them? “The future is hybrid”.“Hybrid events are the next big thing”.“After virtual, go hybrid.” If you’re an event organizer, or if you’re looking to get into planning online events, you might be familiar with statements like these. But what does “hybrid” actually mean when it comes […]
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Header image of The Lookout All News Online Events and Virtual Events - Nowhere platform and virtual eventtech updates
Events Industry

Going Anywhere With Nowhere and Spain's Confident Return to Physical

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Reading time 4 minutes

PIRATEx Line
Happy Friday! I hope you have been having a great week. Here at PIRATEx, we’ve still been in production mode, with several events wrapping up this week and gearing up for more productions next week. We’ve been producing a real variety of events, from video productions for a corporate client to the Embedded World trade […]
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Header Picture for the BW-i Universities Meet The World Case Study by PIRATEx
PIRATEx

Case Study: BW-i Universities Meet the World by PIRATEx

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Reading time 2 minutes

PIRATEx Line
When the pandemic disrupts the regular meeting of your universities, but not international education, it’s time to adapt. Together with clients BW-i, PIRATEx developed a livestream event concept specifically to bring together BW-i’s community of university stakeholders who could not meet in person due to the pandemic. The PIRATEx production took place over the course […]
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Header Picture for the Virtual Event Platform Article - NOWHERE online event platform
Event Technology

30 Platforms For Your Next Online Event That You Might Not Have Tried Yet

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Reading time 4 minutes

PIRATEx Line
Since the release of the Eventtech Directory, many new platforms have been brought to our attention by the event community. We’ve had a closer look at some of the new suggestions! You might find a virtual event platform here that’s the right fit for your digital event. We’re continually updating the directory with new software, […]
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Header image of The Lookout All News Online Events and Virtual Events - Eventtech Directory
Events Industry

The New Eventtech Directory, Hopin’s Big Raise and the New Microsoft Mesh Platform!

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Reading time 4 minutes

PIRATEx Line
Welcome back to The Lookout! It’s been a great and busy start to March for PIRATEx. We’ve had a huge production week, putting together 5 different productions, in 3 different cities. For us, there is no better feeling than bringing an event from vision to reality and showcased to attendees from all around the world. […]
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Header picture for the PIRATEX Eventtech Tools Directory for online experiences Blog Article
Event Technology

Introducing the 2021 Eventtech Tools Directory!

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Reading time 2 minutes

PIRATEx Line
Last week, we launched the 2021 Eventtech Landscape project. We brought together 212 different tools for online event professionals, and we’ve been so excited by the reaction. The reception from the #eventprof community has been incredible, and it’s so great to see so much positivity in producing virtual events. Now, we’re happy to share the […]
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Header Picture for the Eventtech Tools Directory Update Tracker Blog Article
Event Technology

Eventtech Directory Updates, March 2021

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Reading time 2 minutes

PIRATEx Line
March 23, 2021 Platform Directory Updates Added: Ticketareo, All In One PlatformQonda, TBD – otherPlan A.Earth, TBD – otherPretix, TicketingButter, Video Conferencing Your Stand Builder, OtherCueNECT by CueConcept, 3D Virtual environmentsEvenTwo, All In One PlatformFairsnext, All In One PlatformFusion Fairs, All In One PlatformIventic, all in one platformSmartdigital24, 3D Virtual EnvironmentsSaySom, All In One PlatformTrember, […]
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Header image of The Lookout All News Online Events and Virtual Events - Eventtech Landscape
Events Industry

The BIG Eventtech Landscape Is Here!

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Reading time 4 minutes

PIRATEx Line
Welcome back to The Lookout! I hope you’re having a great week. This week PIRATEx was proud to unveil our latest edition of the 2021 Eventtech Landscape Map for Online Experiences. Since the pandemic’s pivot to entirely online events, our team has been working hard to keep up with the latest eventtech developments. What initially […]
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Eventtech Landscape Header / Eventtech-Landschaft Header
Event Technology

2021 Eventtech Landscape for Online Experiences

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Reading time 5 minutes

PIRATEx Line
[Last Update: April 15th, 2021] When the event industry was forced online in 2020, software developers got busy.  The pandemic created a new market of opportunity for event technology, spurring the creation of a dizzying array of software products for an industry that had to become increasingly digital. In a short time, the eventtech landscape […]
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Header image for The Lookout Newsletter | Online Events
Events Industry

A Busy Week for the Online Events Industry!

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Reading time 3 minutes

PIRATEx Line
Welcome back to The Lookout! Another Friday, another chance to catch up with the world of online events before diving into your well-deserved weekend! But remember, don’t drink and dive. But random thought first: have interior designers been making a whole lot more money with a potential new branch called “video call background composition”? If […]
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PIRATEx Event Tech Interview with Iraklis Alexopoulos the co-founder of Balloon, an eventtechnology platform on the future of virtual and online events - Deep Dive
Event Technology

Rising Up: Balloon’s Journey to the Top of the Event Tech Scene

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Reading time 4 minutes

PIRATEx Line
PIRATEx Deep Dive with Iraklis Alexopoulos, co-founder of Balloon Once upon a time, far before anyone had heard of COVID-19, Iraklis Alexopoulos and Ray Dargham were working in the robotics space, investigating prospective startup ideas. The two longtime friends and collaborators had been embedded deeply in the world of robotics when one of the world’s largest […]
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Header Image All about online events The lookout Newsletter by PIRATEx
Events Industry

Hopin's New App, a February Forest, Aid for Events and Some VR

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Reading time 3 minutes

PIRATEx Line
Welcome back to The Lookout! I hope you’re having a great week– we’ve made it through January and we’re here in February already. Things have surely moved quickly in the beginning of the year. On the horizon for the events industry, there’s a lot of hope for the return to physical events sometime this year. […]
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PIRATEx Remote Studio Production for Tradeshows - Event organizers and exhibitors
Event Management

Event Organizers: It's Time to Let Your Exhibitors Shine!

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Reading time 5 minutes

PIRATEx Line
When you compare all types of event stakeholders, from attendees, to speakers, to sponsors, to exhibitors, there’s one category that consistently expresses lower satisfaction levels with online events. Can you guess who it is? According to various surveys and research done in the past year, it’s exhibitors who continually score some of the lowest satisfaction […]
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PIRATEx all about Online Events Insider newsletter header Clubhouse and interaction
Events Industry

Clubhouse and The Next Generation of Interaction

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Reading time 5 minutes

PIRATEx Line
Hey there, welcome back to a new edition of The Lookout! This week, I’ve been really inspired by some of the incredible innovations event organizers are bringing to their work. And I’m not talking about Clubhouse. At least not yet. From the technology, to the design, to the creative ways that events have balanced monetization […]
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PIRATEx all about online events newsletter header on the new virtual CES tradeshow, preventing terrible audio and how to bring a club into a virtual event
Events Industry

Flying Clubs, Panning Mistakes, “the Good, Bad and the Ugly”

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Reading time 5 minutes

PIRATEx Line
Hey there, welcome back to a new edition of The Lookout! It’s been a huge week for the event world, opening with the splashy launch of the entirely online version of the Consumer Electronics Show. The virtual CES has pushed the boundaries of what is possible with online events, and opened up more eyes to […]
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PIRATEx all about online events our new year resolutions, and what we are looking for on this limitless horizion of online events in 2021
Events Industry

New Year, New Look, Limitless Possibilities

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Reading time 5 minutes

PIRATEx Line
First of all: Happy New Year! We at PIRATEx wish you all the best for this upcoming year and hope that you encounter many great experiences. Be it online or offline. I’m excited to be back, and in 2021 I’ll keep bringing the latest developments & changes in the events world straight to your inbox. […]
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PIRATEx all about online events industry newsletter COVID-19 and the events industry looking forward to 2021 and the future fo the industry
Events Industry

The Lookout: Special Holiday Edition ❄

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Reading time 3 minutes

PIRATEx Line
Is it Friday already? No, don’t worry. You still got some days until 2021. I just wanted to pop in with a very special installment of the newsletter this holiday season. We’re still in the midst of the holiday break here at PIRATEx, and I hope you are enjoying some deserved time off as well. […]
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All about Online Events from PIRATEx on how to manage attendee expectations for virtual events and how industries are successfully moving to virtual
Events Industry

High Hopes, Christmas Sweaters and More Industries Going Online

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Reading time 5 minutes

PIRATEx Line
Happy Friday and welcome back to the latest installment of The Lookout. It’s the last regular edition before the end of the year, and I’ve packed it with plenty of great reads and top takeaways for 2020. We are taking a bit of a holiday break, in that time we have lots to share on […]
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PIRATEx online events newsletter the future of online events is hybrid or perpendicular, some learnings on how to prepare online event speakers and what will happen in the future of virtual trade fairs
Events Industry

On Preparing Your Speakers, Virtual Trade Fairs and Other Event News

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Reading time 4 minutes

PIRATEx Line
Happy Friday and back to another installment of The Lookout! I hope you have been having a great week! Here are some of the things we’ve been excited about in the online event world this week, including a little something about virtual trade fairs. Online event takeaway of the week: An ounce of speaker preparation […]
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PIRATEx all about online event newsletter eventbrite and one million online events how to market your events successfully and what it takes to bring online event speakers online together virtually
Events Industry

Learnings From 1 Million Events and What You Can Really Do with a Zoom Background

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Reading time 3 minutes

PIRATEx Line
Hi there, welcome back to The Lookout! Here are some of the things I’ve been excited about in the online event world this week. Online event takeaway of the week: Bring your speakers together digitally with a common backdrop Messy and cluttered backgrounds behind speakers can ruin the carefully created atmosphere of your online event. […]
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PIRATEx all about online events newsletter Bill Gates and Jeff Bezos speak about online events and the future, Amazon makes a play for more of the pie when it comes to online events
Events Industry

We're Far From Back to Physical if You Ask Gates and Bezos

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Reading time 2 minutes

PIRATEx Line
Welcome to The Lookout newsletter from PIRATEx. Here are some of the things we’ve been excited about in the virtual event world this week. Online event takeaway of the week Don’t take technology for granted. You might have a setup that has been double checked, triple checked, and quadruple checked, but don’t leave anything to […]
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PIRATEx Online Events Newsletter Hopin raises a lot of money this week, new data shows the event industry was hit hard by COVID-19
Events Industry

Welcome to Our Online Event Future

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Reading time 3 minutes

PIRATEx Line
Welcome the inaugural edition of the Remote Events insider, a new newsletter from PIRATEx. Here, we will be sharing what we have been thinking about when it comes to digital events, and how this industry is evolving from our perspective.
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Header picture of the PIRATEx article: How to engage and manager your online event sponsors - Online event Sponsoren
Event Management

Online Event Sponsors: How to Engage and Manage Them?

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Reading time 2 minutes

PIRATEx Line
Effective sponsorship should be a partnership. Sponsorship can help bring your online event to the next level– through meaningful content, additional value for participants, and added revenue for organizers. Based on your content there are various possibilities to incorporate online event sponsors – we prefer to call them partners. Our experience shows how important it […]
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Header picture of the PIRATEx article: Online Event Marketing: how to promote a virtual event?
Event Basics

Online Event Marketing: How to Promote a Virtual Event?

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Reading time 3 minutes

PIRATEx Line
When it comes to building an audience for your online event, choosing the right way to promote a virtual event is key. For organizers, you’ll have to determine the right channels and how much of your resources to invest in each of them. No matter what strategy you choose, effective communication depends primarily on two […]
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Header picture of the PIRATEx article : Top 8 Reasons for switching to online events
Event Basics

Ready To Go Remote? 8 Top Reasons to Switch to Online Events!

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Reading time 2 minutes

PIRATEx Line
“Virtual” – has become reality. Remote work has become an integral part of our lives. It takes many different forms, whether it is working from home or on the road, or holding meetings through video calls. Thanks to digital technologies, remote work allows businesses to go on. For event organizers, it’s important to make the […]
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OOTB NRW Award 2020
PIRATEx

Case Study: OOTB.NRW Award at PIRATE Live 2020

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Reading time 3 minutes

PIRATEx Line
In September 2020, PIRATEx produced the OOTB NRW Award Show for the Ministerium für Wirtschaft, Innovation, Digitalisierung und Energie des Landes Nordrhein-Westfalen. The annual OOTB NRW Award show highlights some of the most innovative startups from NRW, and shines a light on those companies disrupting industries, innovations and markets. This yearly event is highly anticipated […]
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Setup to the xdeck online event production by PIRATEx
PIRATEx

Case Study: xdeck Remote Conference and Pitch Competition

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Reading time 1 minute

PIRATEx Line
Description and Goal xdeck is a German startup accelerator created by founders, for founders. As they prepared to send off their most recent batch of programme graduates, the COVID pandemic hit. The current accelerator batch could not conclude with a physical conference as planned. The client connected with PIRATEx and quickly decided to transform their […]
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PIRATEx execinsurtech remote conference 2020
PIRATEx

Case Study: EXECinsurtech Remote Conference 2020

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Reading time 1 minute

PIRATEx Line
Description and Goal EXECinsurtech is Europe’s prime event dedicated to insurance technology and innovation. Bringing together startups, corporates, investors and stakeholders from across the insurance industry, the yearly in-person event had to quickly pivot to a remote setting due to the coronavirus pandemic. PIRATEx worked to adjust the pre-planned in-person programme to a virtual program. […]
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