Online and Hybrid International Trade Shows
The world of events has changed fundamentally. Transforming a physical trade fair into an online or hybrid format creates incredible opportunities far beyond just digitizing trade fair spaces and stands
PIRATEx has considerable experience producing international trade shows in entirely virtual and hybrid formats. You can trust PIRATEx to provide considerable value for organizers, exhibitors and attendees and elevate your brand in the digital space. .
Trade shows designed with a digital component in mind from the beginning not only open your fair up to a global audience, but can generate additional added value for your exhibitors and participants.
Online trade shows enable incredibly efficient matchmaking and transactions to take place, creating more opportunities for touchpoints between vendors and buyers. Online formats also enable operators to extend their brand beyond the constraints of a traditional convention hall and crowded calendar.
REASONS TO GO ONLINE
1. Help your exhibitors go directly to their consumers by bringing your physical fair digital. You can increase your reach and brand to a global audience and exhibitors.
2. Create new revenue streams utilizing digital technology. We can show you how to unlock increased value out of your trade fair by incorporating new ways to connect buyers and vendors as well as enable the opportunity to conduct transactions with less friction than ever before. Interfaces can be used to integrate exhibitors’ own online shops, for example, giving your exhibitors even more visibility, lead generation and sales opportunities, as well as attracting new exhibitors.
3. Online trade shows help exhibitors maximize on every prospective interaction. Random encounters turn into targeted matchmaking that connects exhibitors and visitors in advance, who can then meet and exchange ideas physically at the trade fair or at the digital trade fair stand. In addition, valuable data and insights can be generated from the platform, which you can use to further develop your trade fair experience.
THE PRODUCTION PROCESS
Your online fair begins with a comprehensive consultation process with our event design team.
We work together to understand your event needs and desired outcomes, and begin to create a completely unique trade show experience specifically for you.
In the conceptualization stage, we select the software and elements that will work best to create the look and feel you wish to achieve, from the right event platform, to online trade fair stands, virtual product presentations, live streaming of specialist presentations and targeted matchmaking of exhibitors and visitors.
In the next phase, we work together to create a virtual fair concept that includes a detailed project plan and schedule.. At this stage, all contents of the fair, its agenda and formats, are defined and regularly optimised with regard to the given budget. You will be introduced to your project manager who will be your key contact throughout the process. Milestones will be clearly communicated, so you know what to expect in the run up to the fair, and when certain objectives will be completed.
On the day of the production, you can rest assured that your event is in good hands. Our focus is on ensuring that your event runs as smoothly as possible. We will optimize the organization and technical aspects in advance, so there are no surprises on the day, and you know exactly what to expect. Before and during the production, we assist exhibitors and visitors with the digital event platform, and help them manage their profiles, virtual booths and matchmaking.
After the event, you can expect a clear wrap up to ensure your event exceeded your expectations. We’ll manage the content from your tradeshow production so you can reuse it elsewhere, or share with your exhibitors. PIRATEx also supports our clients in evaluating the results and data in order to derive maximum benefit from the trade fair.
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