YOUR EVENT FOR SPOGA HORSE 2026
MAKE YOUR BRAND THE HIGHLIGHT OF THE EQUESTRIAN INDUSTRY
Tailor-made side events for spoga horse that bring together business, brand, and community.
WHY AN EVENT FOR SPOGA HORSE? STAND OUT WHEN IT COUNTS
spoga horse is the international leading trade fair of the equestrian and horse industry and a meeting place for manufacturers, brands, retailers, and professionals from over 70 countries. For three days, everything in Cologne revolves around innovation, design, and the future of equestrian sports: this is where trends, business models, and partnerships are created that shape the industry.
But those who really want to make a lasting impression in the daily trade fair routine need more than just a booth. A side event is the stage where your brand comes alive.
With PIRATEx, you create the space for genuine encounters. Personal, professional, and perfectly tailored to your target audience.
EVENT FORMATS THAT SUIT SPOGA HORSE
BRAND EXPERIENCES
Turn your brand into an experience. Whether interactive product installation, live demo, or immersive spatial design, this is where innovation becomes visible and tangible. Perfect for showcasing new products or collections and creating lasting impressions.
NETWORKING LOUNGES
Create a place where conversations happen naturally. Your own lounge or pop-up area around the trade fair invites informal exchange. Relaxed, professional, and brand-strong.
EXKLUSIVE INDUSTRY DINNERS
An evening for decision-makers and partners of the industry. Curated guest list, stylish atmosphere, and content that connects. Ideal for building relationships that last beyond the trade fair.
COMMUNITY EVENT
Celebrate with your audience: an event for equestrian fans, professionals, and brand ambassadors. With music, show elements, and emotional storytelling, your brand becomes the centerpiece of the trade fair week.
WORKSHOPS & MASTERCLASSES
Show expertise. PIRATEx develops interactive sessions in which you share knowledge, foster exchange, and position yourself as a thought leader. From product trainings to trend discussions.
PRESS- UND PARTNER-EVENTS
Use the timing of the trade fair to invite media, influencers, and partners in a targeted way. We create an exclusive setting for announcements, collaborations, and media appearances.
SUCCESSFUL SUIDE EVENTS FOR TRADE SHOWS: OUR CASE STUDIES
GAMESCOM INVEST CIRCLE 2025: INNOVATION MEETS INVESTMENT
With the Gamescom Invest Circle 2025, PIRATEx created an exclusive networking format that brought together international investors and leading gaming start-ups in a professional, curated environment. Our goal: to design a platform that makes innovation visible and promotes sustainable business opportunities.
From concept development to the application phase and execution, PIRATEx was responsible for every detail including pitch training, show direction, and communication strategy. The event combined an intensive program of keynotes, pitches, and networking sessions with a high-quality, focused atmosphere in which genuine conversations could take place.
HANNOVER MESSE 2024: INDUSTRY IN MOTION
The Hannover Messe is considered the world’s leading event for industry, technology, and innovation, and in 2024 it attracted over 130,000 trade visitors and decision-makers from more than 150 countries.
For PIRATEx, the focus was on staging brands in this highly dynamic environment in a way that made them stand out without being loud with a clear message, strong presence, and real impact. Our approach: to create spaces where technology becomes tangible and conversations happen at eye level. Through interactive presentations, immersive installations, and targeted spatial design, we made brand identity and innovation physically perceptible.
Companies we work with
WHY YOU SHOULD PLAN YOUR SPOGA HORSE EVENT WITH PIRATEx
REGIONALLY ROOTED
We are based in Cologne and know the city, the trade fair, and its opportunities inside out.
Whether historical venue by the Rhine, modern event hall, or stylish outdoor area, we know where your brand gets the best appearance during spoga horse. Our established local relationships guarantee you exclusive access even during the busiest trade fair week.
EXPERIENCE BEYOND INDUSTRIES
From lifestyle to fashion, tech, and B2B: PIRATEx combines experience from the most diverse sectors. We understand how to set brands in motion and create experiences that cross industry boundaries. Our projects range from international trade fairs and product launches to large-scale brand activations.
EVERYTHING FROM A SINGLE SOURCE
Idea, concept, design, technology, schedule, and guest management: with us, everything comes together in one well-coordinated team. This creates an event that feels consistent, runs smoothly, and feels effortless for you.
FLEXIBLE. STRUCTURED. RELIABLE.
We think ahead, plan proactively, and respond quickly when conditions change. Our claim: to find solutions, not discuss problems. True partnership means making your goal our own.
OUR PATH TO YOUR SPOGA HORSE EVENT
1. UNDERSTANDING
We immerse ourselves in your brand and define goals, target audience, and success criteria together.
2. Creative Concept
We develop ideas that fit you with a clear story, emotional design, and strategic objective.
3. ORGANISATION
Location, technology, catering, schedule, personnel: we coordinate everything precisely and transparently.
4. IMPLEMENTATION
On the day of the event, we take over the direction so that you can focus on your guests. Afterwards, we analyze the results and ensure the sustainable effect of your appearance.
What our customers say
FREQUENTLY ASKED QUESTIONS
When is the best time to start planning?
The earlier, the better, ideally 6 to 8 months before the trade fair. This way, we secure the best locations, sufficient planning flexibility, and enough time to tailor your event perfectly to your brand.
We are exhibiting at spoga horse for the first time. Is it worth having our own event at all?
Definitely! A side event is the ideal opportunity to build visibility right away and make personal connections. Especially for new exhibitors, a dedicated format is the stage to make a lasting impression.
Do you have experience with international audiences?
Yes, plenty. Our team regularly organizes events with international guests, multilingual staff, and a global character.
Is an event feasible for smaller brands as well?
Absolutely. Size is not a question of budget, but of idea. Even compact, precisely designed formats can have enormous impact. We develop a concept that fits your resources and goals.
START YOUR EVENT FOR SPOGA HORSE 2026
Demand for top locations around spoga horse is high. Those who plan early secure the best spots. Let’s create your side event together: creative, professional, and with tangible impact. Exactly the way it fits your brand!
Want to learn more about our work?
Request our full service portfolio here.
