ANUGA SIDE EVENTS
CREATE UNFORGETTABLE EXPERIENCES BEYOND THE EXHIBITION HALLS
Custom-designed side events during Anuga that transform industry connections into sustainable business relationships.
At Anuga, the world’s leading food and beverage trade fair, success extends far beyond having a booth in the exhibition halls. The truly valuable connections and lasting impressions are created at exclusive events away from the bustling crowds. With PIRATEx as your partner, you’ll create culinary and business experiences that firmly anchor your brand in the memory of the food & beverage industry. From exclusive tastings to elegant networking dinners – we conceptualize, plan, and execute events perfectly tailored to your goals, creating long-term value for your business.
WHY HOST EVENTS DURING ANUGA? STAND OUT WHERE IT MATTERS
At Anuga, more than 7,400 exhibitors from over 100 countries present their products. In this diversity, it’s a real challenge to be noticed and make a lasting impression.
The truly meaningful conversations and business deals happen at exclusive events during Anuga.
PIRATEx specializes in professional events during Anuga where your brand becomes the talk of the trade fair. While others compete for attention in the crowded exhibition halls, you’ll create a platform with us where your products and vision take center stage – the culinary highlight of Anuga for your target audience.
TYPES OF SIDE EVENTS DURING ANUga
INTERNATIONAL RECEPTIONS
Create a platform for international guests and delegations to build bridges and open new markets.
NETWORKING DINNERS
Curated conversations with industry leaders in sophisticated settings designed for meaningful exchange and relationship building.
PRODUCT LAUNCHES
Craft the perfect moment for your announcement away from the noise of the exhibition floor. Control every aspect of how your product meets the world.
PITCH COMPETITIONS
Showcase innovation and attract investors with professionally organized pitch events that put your industry at the center of attention.
GET-TOGETHERS
Casual yet strategic spaces where genuine connections form naturally and your brand values shine through authentic experiences.
INDUSTRY TALKS & PANEL DISCUSSIONS
Position yourself as a thought leader with high-caliber discussions on relevant industry topics such as sustainability, innovation, or market trends.
SUCCESSFUL TRADE SHOW SIDE EVENTS: OUR CASE STUDIES
THE STARDUST BAR: A GAMING SPEAKEASY
When blockchain gaming company Stardust approached us to develop an innovative afterparty concept for gamescom 2022, we transformed their vision into reality: the Stardust Bar, a Space-Age Gamer Speakeasy.
Inspired by classic speakeasies and our client’s futuristic vision, we created one of gamescom’s exclusive afterparties. Guests were immersed in an environment that reflected the client’s gaming universe, complete with actors and a special collectible card game.
OMCLUB: THE LEGENDARY DMEXCO PARTY
Since 2008, we’ve revolutionized how the digital marketing industry celebrates and networks during DMEXCO with our OMClub. What began as an alternative to the official trade fair party has evolved into the largest and most popular industry event, attracting over 3,000 online marketers annually.
Coordinating over 200 sponsors, creatively integrating partner activities, and creating an inviting setting requires all our expertise. The multifaceted design of the event allows us to explore creative boundaries and continuously evolve.
Companies we work with
WHY CHOOSE PIRATEx FOR YOUR EVENT DURING Anuga
LOCAL EXPERTISE
We know Cologne’s best venues and have established relationships that secure premium access during Anuga’s busiest week.
FOOD & BEVERAGE UNDERSTANDING
We understand the unique aspects of the food industry and know how to create authentic experiences that resonate with this discerning audience.
END-TO-END PRODUCTION
From concept to execution, everything is handled by our in-house team of event professionals.
SOLUTION-FIRST APPROACH
We solve challenges and develop the best possible events through genuine collaboration at eye level, authentically representing your brand.
OUR PROCESS: PLANNING YOUR PERFECT ANUGA SIDE EVENT
1. DISCOVERY
We understand your brand, your products, and your goals for Anuga in detail.
2. CONCEPT DEVELOPMENT
Our creative team develops unique event concepts that showcase your brand in the best possible light.
3. PRODUCTION PLANNING
We handle all logistics, from venue selection to technical requirements and staffing.
4. FLAWLESS EXECUTION
Our experienced team ensures every detail on the day of your event is perfect – from presentation to final impression.
What our customers say
FREQUENTLY ASKED QUESTIONS
How far in advance should we plan an event during Anuga?
For top venues and dates, we recommend starting the planning process for your event during Anuga 6-8 months before the trade fair. This ensures you have access to the best venues in Cologne during Anuga and gives us enough time to create a truly customized culinary experience.
What budget should we consider for an event?
The investment for events during Anuga depends entirely on the type of experience you wish to create. Whether you’re planning an exclusive tasting, a networking dinner, or a product launch, we develop concepts based on your specific objectives and requirements. Our approach is to understand your goals first, then create a tailored solution that maximizes impact while respecting your investment parameters.
How do you measure success for these events?
Before planning begins, we establish clear KPIs based on your objectives – whether that’s networking quality, leads generated, media coverage, or brand perception. We provide comprehensive post-event reporting.
Can you accommodate international guests and special dietary requirements?
Absolutely. As a Cologne-based event agency with international experience, we regularly create events for global audiences, including multilingual staff and consideration of all dietary needs.
PLAN YOUR ANUGA SIDE EVENT FOR 2025
The best venues for events during Anuga are booking now. Let’s create an extraordinary side event that keeps your brand in everyone’s memory.
Want to learn more about our work?
Request our full service portfolio here.
