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Analytics and Measurement

How do you mark the difference between a good event, and a great one? You measure it! Taking accurate measurements and tracking key performance indicators is an important part of developing an event that provides value to all stakeholders. Don’t let it be an afterthought. When it comes to measurement, there’s a lot more to a successful event than selling all of your exhibitor booths. It requires identifying key values for all parties involved. The analytics and measurement section of the event resource hub includes a wealth of resources to help you begin to identify key measures and how to track them for your event. You’ll find resources on how to begin identifying indicators to track, different ways to measure your event — online and offline, and how to interpret your results.