In order to increase the reach of the it-sa trade Fair at the NürnbergMesse, digital elements were added to transform the fair into a hybrid trade fair.
Our team helped to implement the it-sa@home hybrid expo channel in order for the online it-sa community to experience part of the trade fair.
A live studio was built on location where many Q&A sessions and interviews of exhibitors. Not only were the videos broadcasted live to the digital platform it-sa 365, they are also available on demand after the fair.
A mobile camera team was tasked to walk around the fair to share more impressions of the trade fairs and show the digital attendees what was happening live.
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