Our client GEA was looking to bring their innovative new technologies to their European customers in a novel way– without looking to a trade fair. How could they take their products directly to their consumers without turning to a digital showcase? Why not head on tour!
The Heating & Refrigeration Technologies tour started in Berlin with a fully bespoke showtruck fitted with the company’s latest technologies. PIRATEx was on hand for the kickoff event to introduce this concept to the company’s clients and partners.
PIRATEx took care to manage the event’s production and video recording, we also managed the livestream and post production, packaging the content so it could be used for later communication.
The GEA Showtruck tour shows what is possible if you think outside the box– thank you to GEA for having PIRATEx along for the ride!
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