In June 2022, our team went to Nürnberg to support the embedded world Exhibition&Conference with a new concept: the embedded world TV.
A studio area was set up on-location at the fair to broadcast interviews and roundtables of industry leaders to those who couldn’t travel to participate in the fair in person.
Adding an online experience to physical trade fairs has an enormous potential to make the event more interactive and connect with people that aren’t able to travel on-site. It’s also a great way to create more content that can be reused at a later date for marketing purposes.
We were also out and about on the trade fair grounds with a mobile camera team to provide further behind-the-scenes impressions and share the atmosphere on site online.
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