BURNHARD Promotion Roadshow 2024
The ultimate grilling experience
For the up-and-coming grill brand BURNHARD, we crafted and executed a nationwide roadshow, bringing the digital essence of the brand to life in a truly immersive way. From May to September, we made our mark at some of Germany’s most exclusive events—from gourmet festivals to BBQ championships. By strategically choosing these premium locations, we connected directly with both seasoned grill enthusiasts and curious food lovers eager to explore the world of grilling.
Our sleek and modern promotional stand showcased six standout BURNHARD products—ranging from portable foldable grills perfect for outdoor adventures to premium gas grills equipped with every feature imaginable. Visitors were especially drawn to the innovative pellet smoker designed for authentic BBQ flavors and our specially engineered pizza oven.
The heart of our activation concept was a well-designed customer journey: an eye-catching prize wheel and engaging interactions with our trained brand ambassadors invited visitors to explore the brand in a fun, interactive way. A digital sign-up for our newsletter—complete with a prize draw—allowed us to capture valuable leads, while exclusive on-site discounts for the online store provided compelling purchase incentives.
This roadshow seamlessly bridged BURNHARD’s digital identity with real-life, hands-on product experiences, perfectly capturing the brand’s philosophy: premium grilling products with thoughtful, innovative features, driven by a genuine passion for outdoor cooking and a commitment to quality.
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