Blog
As predicted, the summer event calendar has been busy. Jam packed with festivals, conferences and expos, everyone’s been making the most of a return to ‘normalcy’. Some are breaking expectations on attendance. What do these events have in common, besides a shared calendar date? They’re…
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Something that’s been creeping into inboxes everywhere recently: invitations for events with a venue that doesn’t say, “online”. After months and months of digital events, the event industry is returning to physical events as case numbers fall and regulations loosen. Don’t let the change of venue complicate…
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I was asked recently about my thoughts on the newest event concepts and brands that have caught my eye lately. It’s a tricky question to answer. The tough economic climate for events over the past years has led to considerable consolidation in the industry. Under those…
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70,000 sold out tickets and the large crowd of attendees pictured patiently waiting to enter Hamburg’s OMR-Festival last week sent a message that didn’t take a “marketing rockstar” to figure out: Event goers are craving the physical experience. From an outsider’s perspective, OMR delivered. The…
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I’ve noticed a really familiar feeling with many events taking place this season. But that’s not always a good thing. As events return in person, I’m finding some event concepts appear very similar to when they last took place in a physical format. While attendees are…
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Every year since 1970 April 22nd has been recognized as Earth Day. It’s a date that for some is unfortunately easily passed over, given all of the other commitments and pressures that we all face. It’s understandable– the scale of the climate emergency is staggering. …
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In the wake of the Corona Pandemic, hybrid or fully digital events have replaced physical events. While people are looking forward to going back to in-person events, it doesn’t mean that the era of digital event formats is over. Those formats are here to stay…
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Things are looking a little bit different in the calendar these days. Event managers who were waiting weeks while events were rescheduled over the winter are now seeing 1, 2, 3, events taking place on the same day. The change of pace is fast and…
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Events are back. For anyone hesitant about the return of in-person events (despite high covid infection numbers, event staff shortages, instability with suppliers, possible new energy rationing, etc…) you’d struggle to find a more positive sign than last week’s Techno Classica in Essen. After two years, one…
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It’s now been two years since the event industry was forced into a digital pivot. Since then, virtual and online events have become the norm. Technology has grown in leaps and bounds. Event organizers and attendees are well acquainted with digital event formats and technologies.…
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After two years of online events and using event platforms, virtual event attendees have become increasingly familiar with virtual event platforms and their functionalities. For organizers, selecting the right event platform for your virtual event is one of the most important decisions of your event…
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“[l]et’s just not continue life-as-usual, it is not.” InEvent’s Pedro Góes summed up the prevailing mood perfectly in the above statement, which accompanied a post offering remote positions to those affected by the crisis in Ukraine. Despite some incredibly positive news for the event industry…
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As we reach the end of February, the trepidation that many organizers felt at the height of the omicron wave in December feels like a distant memory. Next week, one of the first European casualties of the Covid pandemic, MWC is set to resume in…
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With the return of physical events just around the corner, many are excited at the prospect of connecting at events in-person. One of the main reasons? Meeting with people face to face! The lack of in-person meetings was one of the biggest challenges for the…
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If you’re looking for a good metaphor for the events industry in 2022, you’ll try hard to find a better example than this week’s Samsung Unpacked. Samsung’s regular flagship event brought their audience to the metaverse for an experience some have called, “rushed and incomplete”…
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