The Lookout Newsletter

Don't plan your events like it's 2019 again!

__ May 13

I’ve noticed a really familiar feeling with many events taking place this season. But that’s not always a good thing. As events return in person, I’m finding some event concepts appear very similar to when they last took place in a physical format. While attendees are…

Reading Time: 8 minutes

Help your events have a lighter impact on the environment

Events Industry

__ April 22

Every year since 1970 April 22nd has been recognized as Earth Day. It’s a date that for some is unfortunately easily passed over, given all of the other commitments and pressures that we all face. It’s understandable– the scale of the climate emergency is staggering. …

Reading Time: 6 minutes

The event staffing crisis is real...

Events Industry

__ April 8

Things are looking a little bit different in the calendar these days. Event managers who were waiting weeks while events were rescheduled over the winter are now seeing 1, 2, 3, events taking place on the same day. The change of pace is fast and…

Reading Time: 5 minutes

What can ‘petrol-heads’ tell us about events in spring 2022?

Events Industry

__ April 1

Events are back. For anyone hesitant about the return of in-person events (despite high covid infection numbers, event staff shortages, instability with suppliers, possible new energy rationing, etc…) you’d struggle to find a more positive sign than last week’s Techno Classica in Essen. After two years, one…

Reading Time: 5 minutes

The events industry unites in support for Ukraine

Events Industry

__ March 11

“[l]et’s just not continue life-as-usual, it is not.” InEvent’s Pedro Góes summed up the prevailing mood perfectly in the above statement, which accompanied a post offering remote positions to those affected by the crisis in Ukraine. Despite some incredibly positive news for the event industry…

Reading Time: 7 minutes

How to prevent the clash of generations at your hybrid event?

Events Industry

__ February 25

As we reach the end of February, the trepidation that many organizers felt at the height of the omicron wave in December feels like a distant memory. Next week, one of the first European casualties of the Covid pandemic, MWC is set to resume in…

Reading Time: 5 minutes

Metaverse events in 2022: our takeaways

Events Industry

__ February 11

If you’re looking for a good metaphor for the events industry in 2022, you’ll try hard to find a better example than this week’s Samsung Unpacked. Samsung’s regular flagship event brought their audience to the metaverse for an experience some have called, “rushed and incomplete”…

Reading Time: 6 minutes

What is the meaning of hybrid in 2022?

Events Industry

__ January 28

One of the biggest themes of the last year was the absolute explosion of the term “hybrid events”. Its ubiquity online often led to confusion amongst event organizers. We found many looking for a specific, concrete, “hybrid event” concept they could apply to their physical…

Reading Time: 6 minutes

Events in 2022: Ballooning costs, cancellations and staff shortages

Events Industry

__ January 21

CES modifies their “in-person footprint”. Hannover Messe postponed. Agritechnica? Not until November 2023. You know what they say about best-laid plans, right? Even with the highest of hopes and most certain of planning, things can go awry. Many organizers were committed to returning to in-person…

Reading Time: 5 minutes

Make your own adventure in 2022!

Events Industry

__ December 17

There’s something about the end of the year, closing the books and clearing the last tasks that tend to put many of us in a reflective mood. But for some key event industry insiders, rather than looking back, they’re fully focused on what’s ahead. And…

Reading Time: 8 minutes

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